5 things to do After Launching Your Website

You know about how to
make the website live, it’s time for some different issues on how to let others
know about your website? How to get more traffic to your website? How to know
if it is successful?

We tell you 5 things
to do immediately after you launch your company website. And we are sure you will
get answers to several questions that crossing your mind.

5 Things you need to
do after a website launch

1. Official
announcement to the staff of your company
 

Now that you are too
passionate about the launch of your company website, you must include your
staff and co-workers in happiness as well. The right way to go about it is to
have an official announcement about the launch.

You can prefer to send
an email to all the concerned departments in the office making the announcement
public. This must include the front desk administrator too. The other way can
be to arrange a meeting to inform everyone in the company about the launch. But
it does not have to end there. Declare the launch date, give them a brief about
how the website is special and possibly arrange a preview for them as well. It
has several benefits. The employees feel motivated; they have a sense of
belonging for the company and are passionate about the launch.

2. Submit the sitemap of your Website

Once you are clear
about how to make the website live, the next point you need to concentrate on
is to allow some of the main search engines to search your website. And that is
made possible when you will present the sitemap of your website to these search
engines. So the next answer to ‘what should we do after website launch?’ is
‘submit the sitemap of your website to main search engines such as Google and
Bing’. If you miss doing so, the search engines will not be able to find your
website and it would be like all trouble for nothing! Most of these search
engines have very simple guidelines that require to be obeyed for indexing.

3. Update your clients
about your website

 Once an official
announcement about the launch is made within the company and the search engines
are also informed of your website, it’s time now to tell the news to your
existing as well as potential clients.

In an ideal condition,
make a list of all your current and potential clients before the launch and
send them a mail stating the launch as soon as it happens. While the current
clients will feel special to be a part of this news, the potential clients will
be recalled of the company without making it too obvious for them. If you have
partners in the company, it is always an excellent idea to make them a part of
all that’s happening in the company. All of this will drive more traffic to the
website finally.

4. Spread the word
about your website

Now that the search
engines are informed of your website and your current & potential clients
also know about it, it is time to spread the word further using the right
platforms! And there can be no more reliable platform than social media to do
so. The most simplistic way is to introduce the website on all the pages of the
company and also drop the website link there. Assure that your message is
enthusiastic and encouraging enough for the visitors to check out the link that
you have mentioned.

Another great way of
spreading the word is to have a press announcement for your website and then
share the published release on various social platforms. All of this will
support to drive more traffic to the website of your company.

5. Work on Search
Engine Optimization 

We all know how
important Search Engine Optimization (SEO) is to increase the traffic to a
website. Admit the fact and work on it. Because even the best-done website
without Search Engine Optimization is all the effort wasted because no one gets
to see it. While you can get unlimited posts on how to make your website SEO
friendly we give you a few quickies here:

  • You must know the appropriate keywords for your content. Also assure that you use those keywords intelligently in the title, in the first paragraph, and the complete article prudently.
  • ‘Content is the King!’ Do not ignore this fact and work on making your content short and informative.
  • Making your site optimized for mobiles will have several benefits and improves traffic too.
  • It is important to verify that the website does not have any technical problems and is fast to load as well.

So that’s about it! These 5 things are the most suitable answer to the question ‘what should we do after website launch?’ But remember, it does not just end here! Maintaining the company website is one continuous process that does not stop. You need to continually update and improve it to assure that it accomplishes its goal of business growth.


Voice Engine optimizations Strategies for Voice Search SEO

Voice Engine Optimization strategies are very much useful and mostly require to be used in this recent online Era. Voice Search usage is drastically growing day by day according to many analytical studies carried by many leading research institutes. It is assumed that in future 30 to 50 percent of the search results will be handled through Voice Search on Google.

These are the most trustworthy online strategies to be followed to optimization Voice Search -

Business listings Optimization and management:

Always optimize and manage accurate business listings on Google. You should optimize your Google business listing correct, clean and fresh. If business listings are not optimized it will be a superior loss since every year around 10.3 $ million are lost due to wrong business listings online. It is very necessary to provide essential and relevant information to your users, make sure you give proper and detailed information like name, address, and phone number to all your loyal users.

Speed of Site:

Speed up your websites, it is necessary for every web developer to develop user-friendly and speedy websites and flexible websites. Websites must be flexible with the proper and expected resolution based on different device usage. Voice search is used in various devices like mobile phones, tablets, laptops, and desktops. Mobile voice search users need results on-the-go; hence google has released mobile-first indexing updates.

To assure best website speed, use accelerates mobile page in your website, using AMP you can see your website speed automatically decreases to approx 1 sec, it gives better user experience and also boosts your website speed.

The strategy of Fresh content: 

Concentrate on questions to build awareness among your user segment, voice search segment users are very intelligent they just don’t use keywords they feel free to ask detailed questions during voice search. This is to be remarked that 41 percent of the voice search users are asking questions to Google assistant lie to their best friend.

Marketers must assure all potential keywords and idioms used in your site and also concentrate on more natural questions your audience or targeted segments looking for.

Content Strategies Refinement :

Contents of your page must be self-sufficient and it must be best refined, if your using featured snippet on your page then you must ensure that you optimize for voice search since 40 % of the voice search answers always come from featured snippets.

Some best content strategies:

  • Build an effective FAQ’s Page on your site and provide answers to drive essential traffic to your site, it also leads to best and powerful reviews and rankings.
  • Content must always be active and fresh, regularly keep it updated
  • Use markup languages<H2> header tags, to high-lightened and marked up questions.
  • Use Google by Business: Solve questions on your Google listing
  • Create and develop compelling questions

Testing:

Testing is one of the primary stages need to be conducted before any launch, You must always test the voice search features and functionality by yourself because it’s always needed to be ensured best since voice search optimization is still new.

Testing process

  • Test with multiple devices such as desktop, mobile phones, laptops, notepads, etc.,
  • Frequently check the results generated.
  • Ensure which listing you offer on which device.
  • Competing analysis of your ranking and your competitor's ranking.

Top Free SEO Tools of 2019 Recommended by Experts 

A complete listing of the top SEO tools of 2019. For digital marketers who desire to massively boost traffic and sales as soon as possible.

1. Free Website SEO Check-Up

Features:

  1. Run endless analysis on our most powerful servers.
  2. Saved reports make it easy to view growth and past work.
  3. In-Depth Website Review
  4. Side-by-side SEO comparisons with rivals.

2. Internet Archive — Wayback Machine

It allows you to take, manage and search collections of digital content without any technical expertise or hosting facilities. Capture a web page as it looks now for use as a trusted reference in the future.

3. Moz Local Listing Store

One of the most useful tools to grow your Local SEO. Moz retrieves data from various sources like Google, Facebook and measures the efficiency, duplicacy, and completeness of the business listings across the search engines. Moz shares your business listing across the search engines and makes it feasible for the new customers to spot your business.

4. Screaming Frog — SEO Spider

The SEO Spider is a desktop website auditor for PC, Mac or Linux which drags websites’ links, images, CSS, script, and apps like a search engine to assess onsite SEO. It is a website crawler, that enables you to drag websites’ URLs and get key onsite elements to reviews onsite SEO.

5. Google Page Speed Insights by Google

Features:

  1. Get your Page Speed score and use Page Speed ideas to create your web site faster through our online tool.
  2. Run the open source Page Speed Modules on your Apache or Nginx server to automatically rewrite and optimize resources on your web site.
  3. Leverage Google’s Public DNS to improve the security and speed of your browsing experience.
  4. Speed up your site by using Google’s infrastructure to assist the most popular, open-source JavaScript libraries

6. Redirect Detective

Redirect Detective is a free tool that enables you to do a full track of a URL Redirect.

It will give you the entire path a redirect takes to get to the endpoint. In some cases, you might be amazed at just how many URL’s a redirect will go through.

7. Broken Link Checker

Features: 

  1. Tests your websites and blogs for dead links
  2. Can scan an endless number of web-pages
  3. Certifies both internal and external URLs
  4. Displays the location of problematic links in your HTML
  5. Reports error codes (404 etc) for all bad URLs
  6. Runs on Windows, Mac OSX, Linux, Android, and iOS

8. Markup Validation Service

This validator verifies the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc. If you wish to verify specific content such as RSS/Atom feeds or CSS stylesheets, Mobile OK content, or to find dead links, there are other validators and tools available. As an alternative, you can also try our non-DTD-based validator.

9. Google Trends

You can check the potentiality of the content by inserting the appropriate search terms. In the tool, you will see the percentage of search term increase or decline as compared to the earlier time. Check the level of interest for the several segments of the users in many parts of the world and devise your content strategy accordingly.

10.Google Analytics

It is an extensively used web analytics tool used to create website traffic reports. This tool will give you insight into how users find and use your website. You can trace the execution of your keywords and ROI of your online marketing campaign.

11. Schema Creator

Example of Schema in Search engine result page

With the schema creator tool, it is very simple to create different types of a schema for your product, services, events, etc and display them as the way you want. Adding a rich snippet and schema mark up can increase your website rank significantly in the SERPS.

12. Google Keyword Planner

By far, one of the most beneficial tools possible for keyword research. Just enter the keyword in the tool and it will give you the best feasible keywords results with search volume, commercial bid value, etc. Moreover, GKP also gives you local insights and mobile insights.

Salient features

  • You can generate Adwords campaigns
  • See your competitor’s keywords
  • Search local keywords easily

13. XML Sitemaps

Now building an XML sitemap has become easier with the free build a sitemap tool. You simply require to enter the site URL and other parameters and this free tool will generate the sitemap that you can instantly upload to the Google webmaster tool.

14. Browseo

This web application will allow you to see the webpage as the Google crawlers or spiders see it. This will give you a fair idea of how much importance you have given to the particular elements in the website structure.

15. Copyscape

With the help of the Copyscape tool, you can check the duplicity of the content. It will give you the results of where else the same content prevails in the search engine. Follow the most reliable results and remove the duplicate content respectively to improve the page ranking


Digital Marketing Importance in Automobile Industries

The Automobile industry is a mixer of design and development, manufacturing and marketing. According to statistics, the Indian automobile industry is the 4th biggest automobile industry among all the countries in the world in terms of the high sales rate and the 7th largest country in the manufacturing of automobiles. The ever-increasing market for the production and manufacturing of automobiles and its parts gives rise to business possibilities for company owners and dealers. Sustaining in this competing world of the automobile field is a challenging one but not difficult. You can be successful with the perfect blending of superior technologies and resources such as digital marketing.

If you desire sales, you must tell about your automobiles and their designs to the public i.e. you need to spread sound knowledge of your services through online appearance for your cars and motor vehicles. Reaching prospective buyers and growing conversion rates can be achievable through tailor-made strategies of digital marketing.

Digital Marketing Services for the automobile industry:

  1. Automotive SEO
  2. Management of Social Media
  3. E-mail Marketing
  4. Content Marketing
  5. YouTube Marketing
  6. PPC management

        1. Automotive SEO:

Primary traffic is the backbone for any industry either it is a startup or a branded one. Since the customers mostly rely on the internet for searching for their favored services. Optimize your website page and its products (motor vehicles) with compelling titles and meta descriptions (rich snippets) that help search engine crawlers in making your site stand high in SERP results. Furthermore, the effective SEO helps in quick loading speed of your site and less bouncing rate.

Image optimization will be the most important factor for your business since you might have heard that one picture worth a thousand words. Displaying pictures of automobiles help the guests in choosing a car as per their choices.

Search engine optimization gives

  • Wide reach for your automobile company
  • Brand credibility
  • Targeted leads
  • Ranking in SERP

    2. Management of Social Media :

If you want to sell more cars or parts of automobiles, social media is an excellent platform. Showcase your vehicles with Commercials on all social media platforms such as Facebook, Instagram, LinkedIn, Twitter, etc. Instagram is excellent for automobiles since you can showcase all the car models and parts of automobiles such as various types of wheels, engine. Besides, write creative content related to them.

Advertise your company with Promotions. For example, write periodically posts such as “OWN IT TODAY” by offering discounts, coupons, special offers, etc. It generates interest for clients and makes them purchase your cars.

Social media marketing gives

  • Brand reputation
  • Enhanced User experience and engagement

    3. E-MAIL Marketing:

Collect all your client’s details and run successful email campaigns. It was found that 25% of website visits were triggered by email marketing only. Composing email operations for multiple locations and brands with new car models pictures and videos improves customer experience hence leads to your company.

Email Marketing helps in

  • High traffic
  • Scope for more sales

    4. Content Marketing:

Some people may doubtful which model/brand should buy and which provides great fuel efficiency and mileage. And it will be difficult to go to various showrooms and ask for details since all the sellers may do not have all types of brands in their showrooms. Presenting the information related to the models, brands, their features in the form of blogs sounds excellent and marketing it in social media is fuel to your industry. Market your content all over the social media platforms for more profits.

Content Marketing helps in

  • More traffic
  • Brand credibility
  • Dealership credibility

    5. YouTube Marketing:

Producing 1-minute to 3-minute videos on automobiles with their brands credits more chance for sales since YouTube has global users who spend at least 3 hours per day on YouTube. If you are only a producer for automobile parts, then you can explore all your products such as tires, steering wheels, etc with creative video making. You can also run ads on this platform.

YouTube Marketing helps for

  • More exposure and engagement
  • Bulk reach through shares

    6. PPC Management:

Promote the parts of motor vehicles and vehicles with Google Ads, Bing Ads, and Pay-Per-Click management. Boost your sales capacity by planning powerful campaigns.

Pictures play an important role in the automobile industry. Building campaigns with different models of vehicles and their 3D views will be a great influence on your company. These campaigns generate engagement and growth rates and sales. Approach potential buyers with dealer automotive ads.

This strategy gives you

  • Maximum number of clicks on your site
  • More probability for sales

The first step of the automobile research method to the last step of sales can be completed efficiently with digital marketing that ascertains a successful business. This is the power of digital marketing for the automobile industry.

Conclusion:

All the digital marketing methods and tactics will lead the buyers to purchase products from your showroom. Secure your automobile industry with these effective digital marketing strategies and reap profitable returns for your business.


Influencer Marketing - Which Can Help Your App’s Success

Mobile app marketing is evolving faster than app developers and online marketers would probably want it to. For example, even before you start on a campaign, how would you face the fact that your opponent already beat you to it doing the same thing? Before you know it, you’re already waving the white flag!

Mobile marketing transformed into that cruel jungle over the years, particularly when the mobile industry gained traction. And much like any field that has become like this, it’s only necessary for you to learn to adapt, lest your app dies even before you get to show it to its first customer.

Enter influencer marketing. Mind you, it’s by no means the “holy grail” of app marketing. However, it shows to be a worthy addition to your marketing arsenal, and a lot of auspicious marketing stories attest to this. If you mean to learn this too simply find time to read the complete summary of how you can perform it efficiently below.

Right Customer Targeting

Social influencers give the ready advantage of already targeting a given niche. This alone opens a lot of potentials for you to reach out to an audience that wouldn’t be hard to engage with. You need to capitalize on this similarity, for there are no other readily available platforms that offer this sort of path to highly targeted customers.

If you’re targeting audiences who are involved in learning more skills or knowledge about football, for example, then take the time to look at Youtube channels with an already built follower base. Channels like these often present on or investigate various football scenarios or even teach football skills.

Diving into the style and demographics of your audience wouldn’t hurt as well. The majority of your audience consists of young men.

Selection of Perfect Social Platform

Youtube, Facebook, and Instagram all offer the same level of susceptibility, considering they’re still the most common social channels at present. When choosing the right social platforms, always keep in mind their limitations. Twitter limits the characters you can type, while Instagram blocks users from sharing links. Ultimately, you need to learn to adapt, particularly if you discover that the influencer who’s perfect for your app only works in a single social media venue.

Budget Planning

Any mobile marketing campaign needs solid budget planning. Influencer marketing surpasses other mobile app marketing options, though, in that it’s mainly less costly. There’s a warning, though, for not all influencer marketers impose the same rate. Earlier to addressing a prospective influencer, set aside a budget that you’re sure you can easily use for discussion.

Perfect Influencers Selection

Giving the same niche takes up only half of the equation to influencer marketing success. Other factors come into play as well. For one, you require the time to see if the influencer is as strong as he looks at first glance. Are his comments and likes accurate? Does the content give value? Does the channel have high engagement?

Coming to the best influencers to target is easy, particularly if you already know the keywords you require to use when searching. Once you see a possible channel, recognize the content in greater detail. Pinpoint the strengths and weaknesses of the channel and consider how these will affect your possible campaign with this influencer.

Don’t delay to ask for more relevant info like channel analytics and demographics. Asking for screenshots would satisfy in most cases, as these stop tampering of any kind.

Are You Ready to Dive Into Influencer Marketing?

Influencer Marketing is the best way to present your app to your preferred targeted audience and we established in the field of influencer marketing. Our influencers will help your mobile apps and mobile games shine through the large pool of opponents.

Set-Up of Analytics

Analytics assures that your campaigns can always be directed towards the path of success. It also validates the data that your chosen influencer has given to you when you chose him. Make sure you track the performance of the campaign based on the data that’s flowing in. Analytics provide important insights that can’t be obtained elsewhere. Who knows? You might even find new app success techniques because of the data you’re collecting.

Creating Value-Driven Content for Marketing

Partnering with influencers is no less different from working with a business partner. Your common interests drive you. When managing mobile marketing campaigns, be open to sharing your plans with him. It also wouldn’t hurt to take the extra mile in giving him advice for marketing.

However, you should also take note that your influencer’s main strength is just that: his influence. You have to give him enough space to work his magic. He wouldn’t have earned such a massive following and credibility without it. Let him describe your brand as naturally as possible, assuming you’ve already familiarised him with it.

Brand’s Story

Stories always attract people. And telling them to your influencer and his audience would only help to enhance the connections you share. People nowadays can rarely keep their attention focused on a single thing. This highlights the value of forming a direct connection with them, enriched by stories that they can understand with.

Tracking and Optimization of Your Campaigns

Campaigns require to be set over time according to the data collected. Rarely do the first campaigns function well from the start, and influencer marketing is not an exception to this. Regular monitoring of your campaign leads this and, thus, should be done consistently from the start of the campaign to its end.

Conclusion

Influencer marketing surpasses other marketing programs once it’s utilized and optimized to its utmost capabilities. In the end, influencers placed themselves on these foundations because they provided value to their audience. Hold to this fact, and you’ll never doubt the power of influencer marketing ever again.

 

 


Magnification of Events and Exhibitions with AR

When it comes to the business-to-business events industry, its increase is exponential given its dynamism and increasing importance. This part is getting better profit AR in particular. AR is combining real-time digital images, videos, and graphics to the real world landscape, via a tab, smartphone, or headset devices.

 Magnification of events with AR

The sole purpose of profitable Augmented Reality for exhibitions is to make your brand stand out from the other brands. There is a variety of AR technology to pick from for events to address your objectives.

Kinds of AR

There are four types of AR technologies event professionals can use to attract their customers.

  1. Mirror AR – It can broadly be used in salons and fashion clothing stores where a reflective stage is used upon which relevant and added representation or data is showcased. This enables customers to check out various clothing and hair patterns without acutely breaking out the clippers.
  2. Transparent AR – In this type of AR, using a transparent OLED or LED display, a virtual and 3D environment is formed without wearing headsets or using the smartphones and watching an interactive product demonstration.
  3. Device-driven AR – This is the most conventional type of AR where a smartphone or tablet device is used to interact with AR content like Pokémon GO.
  4. Wearable AR – Google Glass and other wearable AR, like HoloLens from Microsoft, are the most favored examples of wearable AR, which is the most immersive way to experience AR.

Benefits of AR Apps in Events

  1. WYSIWYG

What you see is what you get is the best way to explain why AR should be used in events. AR-based product presentations can go a long way in grasping the mind of attendees. It allows users to search for information and experience the enhanced level of product capabilities.

  1. Stir a Buzz

Augmented Reality increases commitment levels and stimulates a buzz on social media by encouraging users to interact with content and other details.

  1. Attract More Traffic

Larger the crowd, successful the event! AR is one of the most efficient ways of driving traffic as it is still something quite funny and a newer approach for many, and the magnificence of this magic is still in its nascent stage.

Conclusion

Although Augmented Reality is in its early stages of development, its potential and impacts are going to be huge in every industry including events/exhibitions. Given the latest AR trends, it is very much likely that business shows or exhibitions and not going to rely much on physical tools and video content to display their products, which could recoup their investment cost including setup and transportation expenses.

 


Top 10 Strategies For getting Traffic to Your Blog

According to the study, the marketers who are involved in prioritizing the blogging part are more likely to have good positive returns on the expenses made. We all know that blogging is the best way of earning and that's the reason why you are here today to increase blog traffic.

Here you’ll learn 10 strategies that I used to drive more traffic to my blog’s that are shown below.

Top 10 Strategies For getting Traffic to Your Blog

  1. Write as much as you can
  2. Set more suitable headers on your posts
  3. Use social media
  4. Identify your niche well
  5. Add Media
  6. Add Links
  7. Add keywords
  8. Update old contents
  9. Sharing button
  10. Invite guest contributors

1) Write as much as you can

The past researches have always explained the fact that more likely you update the blog, the more will be the traffic built. Google works on the theory of maximum priority to the websites which have more of the fresh content rather than the one which has the same old date contents on them. Therefore, if you are looking forward to getting higher attentiveness from Google, then keep fresh content at least twice or thrice in a week on your blog. The only thing that helps you to rank on the first page on google is high-quality content and optimizing your blog post with relevant keywords.

2) Set more suitable headers on your posts

If you want to improve traffic on your blog, one of the best ways is to write fabulous headlines.  8 out of 10 readers will only click to read the content when the headlines are catchy enough to draw their attention. Possible titles will let the readers choose whether they should be clicked on or not. Titles should be such that readers are easily attracted to the solutions and promises stated. This will greatly improve readership.

3)  Use social media

We are in the world of social media and nothing can be better than sharing content on this biggest platform. Whenever any blog post is published, you need to surely share it on networks like Facebook, LinkedIn, Twitter, Pinterest, and Google+, etc. If correctly the content is shared across all these sites, then this can become one of the best traffic sources for your blog.

4) Identify your niche well

It is necessary to have a clear picture of your niche. If you are a combo of the basketball league, sea life, weight loss, travel destinations and so on then you are definitely going to confuse the readers. The major reason is that content will not let the audience know the genuine theme and you will mess us having poor traffic and sales. Make sure you are aware of the target audience and have the theme according to their needs and then conduct the specific message.

5) Add Media

The readership can be efficiently promoted up by adding photos or videos to your blogs. Adding photos can improve the visualization and also looks highly interesting to the readers thus increasing the positive returns and increase the traffic. Also, another advantage of adding photos to the blog is that in the alt tag you can add up the primary keyword. This will boost up the search engine optimization. But make sure you do not put anything and everything it can be a copyright issue which can further make you pay fines. Only use royalty-free images, you can simply get them from the net.

6) Add links

Whenever you are adding the product of some other companies or any services, make sure you add up a link that goes to the company’s web page. Google loves seeing outbound links on websites and boosts up the blog ranking. Also, you might get a link back from the company which is of added benefit. Additionally, readers like posts where they find resources more easily.

7) Add keywords

When we talk of search engine optimization, Keywords are the lifeline. If you are looking forward to generating more traffic, nothing can beat the most usage of SEO optimized keywords. Make sure that all the pages on the website have some keyword-based strategy. Take one key phrase you feel is relevant and your readers will look for and add it in your blog post. Then, you also need to add the keyword in the post title, in the alt tag of image, page headline and in the link of the page. This will help Google to recognize the content and eventually boost the traffic.

8)   Update old contents

If your old articles have brought a lot of traffic on your blogs, it is good to update them frequently. You can add more related information to your older posts. This will help your old readers remain connected with you and a new customer base will also add up. It is true that Google likes fresh articles but it is rather more helpful to take the old content, make some necessary changes and make it a fresh content. This is definitely a good option to drive more traffic to the blog.

9) Sharing button

Your readers can help you along to boost up the site traffic. Make sure you add some social media sharing buttons on the top of your post and the bottom. These buttons should link to social media sites like Twitter, Facebook, and LinkedIn, etc. Spreading the word for the readers become easy through it.

10) Invite guest contributors

When others write for your post, this will add more value to your blog. As a bonus, you are going to get more visitors on your site when these guest writers share the blogs on their networks. The new readership avenues are surely going to add up.

Well, these are some ultimately best ways that are used by a professional Digital marketing company to drive more traffic to your blog and increase sales. If you follow them accurately, reaching your goal will no longer be just a dream but a definite reality. So go ahead and happy blogging.


Best Online Advertising Ideas

Getting your ads in between most of the people is a challenge fit for the Internet, but with a diversity of platforms, it’s difficult to select the most efficient platform. While showcasing your services and products, you need to use the right websites for a valuable pay-per-click (PPC) campaign.

We’ve created a list of the eight best places to advertise online so that you can attract and convert your target audience, plus give your company the return on investment (ROI) it wants.

  1. Google Ads

Google Ads has led the industry and defeated many rivals, winning its status as the current go-to online advertising tool. As one of the best places to advertise your business, it helps you in meeting your marketing goals through both search and display networks.

The search network is where you can bid on keywords for ads in Google search results.

Keywords and long-tail keywords have special values, depending on their level of popularity (or search volume) and worth (or competition) among other companies. Many keywords have considerable competition, but you can find the appropriate terms for your business and budget.

After people type in their questions and scroll through results, the search results page features ads around the organic results. The ads appear at the top and bottom, and each paid ad gets labeled to tip-off searchers.

The display network expands your reach to Google-owned websites, like Google Maps and Gmail, and partner websites. The auction process for the display network lands you space on these pages rather than search results.

Google Ads develops better exchange rates and drives website traffic, and it uses smart technology to change to your needs. The setup is simple for first-timers, so you can launch into the promotional tool without wasting time.

  1. Bing Ads

Bing Ads performs similarly to Google, although its user base is smaller. Not all searchers stick with Google, which is why Bing claims the third-largest share of the search market. Your company can take advantage of this share in your advertising operations.

Bing Ads also offers another perk. Their audience spends 36 percent more when shopping online from their desktop than typical Internet searchers, so not only can Bing Ads bring more conversions but also higher-value ones.

With a sizeable crowd and probably fewer businesses competing for keywords, Bing Ads is an excellent place to advertise online. You can create custom bids for relevant keywords, and your search-specific ads can line the side, top, and bottom of organic searches.

Bing Ads covers two other search engines too:

  • Yahoo
  • AOL

With this additional coverage, your advertisements can earn extra exposure across the web.

  1. Facebook

Leading social media outlets, especially Facebook, have set their advertisement venues, and they can appeal to an audience uniquely. That’s why they serve as one of the best places to advertise your business.

Facebook Ads offer unmatched access into corner interests and broad markets, and can also target demographics like age and region with accuracy. Focusing on audience targeting means your Facebook ads go beyond keywords.

To get an ad spot on Facebook, you set a bid for the ad itself, rather than a keyword. You can spruce up your promotions on Facebook with visual aids, which can maximize engagement. Videos and images attached to the text in your ad can earn more people’s attention.

The range of places on Facebook where ads can show up is another plus. Ads can feature in the newsfeed, the side panel, and the messenger area. Video ads can also cut in during stories and live sessions.

  1. LinkedIn

LinkedIn, a social network site for business professionals can get the word out about your company through sponsored or dynamic ads. Their ad system provides to the corner of business-to-business (B2B) companies so you can connect to decision-makers.

Even for business-to-consumer (B2C) organizations, LinkedIn is an excellent place to advertise online. You can use LinkedIn, for example, to launch a recruiting ad campaign, which is useful when you’re looking to attract qualified or passive candidates in your industry.

The ads can appear in the right column and the newsfeed, or they can show as sponsored InMail messages or posts. These inbox interactions make advertising direct and give the sense of a personal request.

You can target your ads based on industry or location, but you can also make them concentrated in business size, position, seniority, and more. LinkedIn ad auctions operate on audiences, like Facebook.

  1. Instagram

Instagram is a powerhouse for brand-supported or sponsored posts, but they also have official ads. You can contact influencers, or popular Instagram personalities, to partner with your business, although influencer pricing and details are on a case-by-case basis.

Instagram’s versatility, however, makes it one of the best places to advertise your business.

Because Facebook owns Instagram, the ads are mostly consistent with Facebook’s methods. However, Instagram depends on graphics, so photo and video ads are featured in stories and feeds.

These branches out further into carousel ads, where viewers can swipe through similar products, and collection ads, where viewers can click on products within a picture. These can benefit your business if you’re an image-heavy company.

  1. Pinterest

Pinterest users are actively exploring ideas, so they’re apt to click on links. On the digital pinboard, your ads appear as promoted pins, mixing into the other image and text combinations.

Traffic, awareness, and engagement are the top marketing goals of Pinterest ads so that you can coordinate them with your overall business objective. For example, maybe you want to increase awareness for a brand-new product to drive sales.

The social website has a PPC framework and sufficient analytics to guide your campaign. Pinterest Ads have an extraordinary impact on their users, and they achieve profitable sales results.

  1. Twitter

Although Twitter has a broad array of users, there are a vital number of professionals on this social media platform. This can benefit B2B companies, but there are more applications for Twitter Ads. Younger individuals also make up a critical part of the audience.

Twitter is a fundamentally text-based social media network, although pictures and videos circulate, too. You can use hashtags, tweets, and trends as ads, or you can promote a trend. It’s also one of the best places to advertise online because of its broad targeting options.

Keywords are available for bidding, but that’s not the only option. You can also target audiences and remarket to website visitors, past followers, and more. Twitter is a valuable engagement tool for advertising that can bump up ROI.

  1. YouTube

Visitors on YouTube watch about one billion hours of video every day.

With the high consumption of videos, investing in video ads is a lucrative choice. As video ads perform differently than pictures or text ads, payment is dependent on someone choosing to view or click on your ad.

YouTube is under the umbrella of Google Ads, but their services can help you curate a video, even if you’re starting from scratch. They highlight a range of artistic platforms to set your video advertising in motion.

YouTube Ads are captivating, and they can obtain on the habits of technology users.

 

 


Selling Digital Products Online with Google Drive and PayPal

The web has made it incredibly easy for anyone to sell digital products directly to customers through websites, social media, and email newsletters. You can sell PDF ebooks, MP3 music, photos, software apps, gift cards, license keys, coupon codes, website templates, fonts, graphics, video courses, and many more downloadable files.

Some of few e-commerce websites that help you for selling your digital products – Gumroad, E-junkie, Paddle, FastSpring, Shopify, Instamojo and WooCommerce, to name a few,  here’s a do-it-yourself solution that will help you make your digital store within 5 minutes using PayPal and your Google account.

How does it work?

Before we get into the implementation, here’s a big-picture view of how the payment and digital delivery workflow works.

  1. Set the “Buy Now” buttons into your website or blog. Customers can pay with all major credit cards using 1-step checkout.
  2. The customer clicks the button, enters the card details and completes the payment. The customer stays on your site and isn’t redirected anywhere to complete the purchase.
  3. The order is delivered to the customer in a personalized email message. You can also attach a tax invoice in the confirmation emails.

Selling Digital Downloads with PayPal and Google Drive

The workflow uses Google Drive for securely hosting files, PayPal for completing payments, Google Sheets for generating professional PDF invoices and Gmail for delivering the order to the buyer as file attachments.

There are no restrictions on the size of files or the number of products that you can sell. There are no bandwidth or storage restrictions. There’s no transaction fee except for the payment processing fees that are charged by PayPal and Stripe.

How to Start it?

Step 1: Create a PayPal App

Go to developer.paypal.com and sign-in with your PayPal account. If you don’t have one, sign-up here for a new Business account.

Inside your PayPal dashboard, go to My Apps & Credentials > Rest API Apps and create a new app. You can give your app any name as it is for internal use only. PayPal will now create client credentials for testing and live transactions that we’ll need in the next step.

Step 2: Now Create a PayPal Webhook

When a customer completes the purchase and makes the payment, PayPal will send your app a notification by visiting a specific URL and this is known as a webhook.

To create a webhook, go to digitalgoods.dev/copy and copy the Google Sheet to your Google Drive. Inside the sheet, go to Tools > Script Editor, then choose Publish > Deploy As Web App and click the Update button to create your PayPal webhook. Copy the URL to the clipboard.

You will have to allow the script once since it has to do all the operation – send emails, attach Drive files, and generate PDF invoices – on your behalf.

Step 3: Configure App inside Google Sheet

Switch to the “Configuration” sheet inside the Google Spreadsheet and paste the webhook URL inside the “webhook” field. Next, copy-paste the Client ID and Secret generated in step 1 inside the similar fields of the Google Sheet.

There are few other mandatory fields in the sheet. Choose your default currency, the shipping preference, define your brand name and the soft descriptor (this will show in the credit card statement of the buyer).

Go to the Digital Goods menu in the sheet (it is near the Help menu) and choose Test PayPal Configuration to verify the PayPal-Google Sheets connection.

Step 4: Now Add your Digital Products

Switch to the “Items” sheet and enter the default tax rate in the cell E1. Next, add one or more products in the sheet. You only need to define the price of the item in column D, the Tax and Total Amount is automatically calculated based on the tax rate set in E1.

To attach files to your digital product, highlight the Files column, then go to the Digital Goods menu and choose Attach Drive Files. It opens the Google File picker and you can select one or more files from your Google Drive that will be sent to the buyer after they purchase the corresponding product.

Step 5: Create the Tax Invoice Template

Switch to the “Invoice” sheet and customize the invoice template. You can use formulas, add your logos, apply styles to match your brand and the template would be converted to a PDF file and sent as a file attachment in the order confirmation emails.

The invoice template can include placemarkers, similar to the ones you have used inside Document Studio. For instance, the {{Name}} variable will be replaced with the full name of the customer as found in the PayPal order. The {{Email}} variable is replaced with the buyer’s email address while the {{Invoice Id}} adds a unique invoice number to your invoice.

Step 6: Create the Order Confirmation Email

Switch to the “Email” sheet and create the HTML template that you will be sent to customers after they complete the payment. The email will automatically add the files and invoice as attachments but you can customize the email message and subject.

The first row in the sheet is the subject and everything else will go in the message body. The emails, like Mail Merge, can be personalized and you can also use HTML tags to add images, links and rich content in the emails.

Step 7: Test your PayPal buttons

Now that you have added the products to the Google Sheet, it is time to test the integration in sandbox mode before you set the buttons on your live website.

Go back to your PayPal dashboard, and choose Credit Card Generator in the right sidebar. Here you can generate random credit card numbers with expiration date and CVV for testing your buttons in sandbox mode.

Inside the Google Sheet, choose Digital Tools > Embed PayPal Buttons to generate the HTML embed code for your digital products. The screen offers embed codes in both the live mode and the sandbox mode.

Click the Try button next to the Sandbox mode and you’ll be able to test the buttons right inside the Google Sheet. Click the credit card icon, enter the mock credit card number and click “Pay Now” to finish the test transaction.

PayPal requests the Webhook and it triggers the order workflow. Switch to the “Logs” sheet and you’ll soon find a new entry for the transaction that you just completed. Open your Gmail Sent Items folder and you’ll find a copy of the email that was sent the buyer’s email.

If your integration is working as expected, go to the Embed PayPal menu in the sheet and this time copy the embed code for the “Live” mode and paste it on your website. Your product is now live and anyone in the world can buy your product with a single-step checkout.

All the incoming orders can be traced in real-time inside the “Sales” tab of the Google Sheet. The sheet includes the customer’s name, email address, the order summary, and the buyer’s postal address. The address is only available if you have set the shipping preference in the configuration sheet to “GET_FROM_FILE”.

You can directly run Mail Merge with Gmail inside this sheet to easily send product updates to existing customers. If you have been using PayPal before shifting to Digital Goods, put all the PayPal emails under a new Gmail label, extract the email addresses inside the sheet and use that list for your merge.

How to can you sell Unique License Keys & Codes

In some businesses, you may want to send unique codes to the customer. These may include license numbers to unlock software apps (like we do at Digital Inspiration),  passwords to access streaming video courses, discount coupons, gift cards, event registration numbers and more.

This is easy with Digital Goods. Open the “Codes” sheet in the spreadsheet and the pre-generated list of codes in one of the columns. Give this column a heading. Next, include the {{column title}} in your email message and a unique code will be added in place of the marker.

The app looks at the last row of the Sale sheet (the current order), gets the codes from that same row in the Codes sheet and adds them to your email/invoice.

Tips for Troubleshooting

  1. Go to the configuration sheet and set “yes” for the debug setting. Next, do a test transaction inside sandbox mode and check the Logs sheet for any errors.
  2. Go the Digital Goods menu and run Test Configuration again to assure that your PayPal sandbox and live credentials are correct.
  3. PayPal, in rare cases, may delay the delivery of webhooks. Go to the PayPal dashboard and choose Webhooks to get a list of recently-processed webhook events and their status. You can open a case at paypal-techsupport.com for help.
  4. Make sure that you have not renamed or deleted any of the original sheets in your copied Google Spreadsheet.
  5. Open your Chrome Dev Tools, switch to the Network tab and make sure that your adblockers are not blocking the PayPal script.

 

 


URL Canonicalization and Using Canonical Tag Properly

Google is not the first search engine that surf the Internet. But Google does things in a better way and provides useful results. Google hasn't stopped expanding as a company since that very day.

Though SEO is done for all the search engines that exist today, one major search engine that handles most of the traffic on the Internet is Google. Whenever we talk about SEO, people automatically assume that we are talking about optimizing the website for Google.

When it comes to SEO, we need to check many factors, both onsite as well as offsite. But if your onsite SEO is not up to the mark, no matter how well you do for your offsite SEO, you will not get the results you are expecting.

URL Canonicalization

The term Canonicalization can be tough to understand. Let’s say there are two URLs of a website:

  • http://xyz.org
  • http://www.xyz.org

Both of these pages show content, and none of these pages redirects to any one of them. This can result in duplicate content issues on Google, and you can face penalties.

Let's see one more example. There are two URLs on a website that result in the same page resolution.

  • http://xyz.org
  • http://xyz.org/index.php

If both of these web pages show the same result, then this may cause an issue as well!

You may not pay much attention to this issue, but this may result in serious duplicate content penalties. The problem with search engine bots is that they can’t decide which version of the URL they should add in their index. If two pages are resolving the same content, they will assume one is a copy of the other and your website will get penalized.

If your site is opening on 2 URLs showing the same content, then you must have to fix it. You must use server settings so that whether a user opens with www or without www, the site will open on any of the one version. In this way, you can fix the canonicalization.

Though at times you would like to share some content on two URLs, then you can use rel="canonical" tags to let a search engine know that which is the original and which one is a copy of it. This can save you from duplicate content penalties.

How to apply URL Canonicalization?

Let us now check how to apply URL Canonicalization. We don’t need to type in lines of code to do it. A simple rel=”canonical” tag is enough to apply Canonicalization.

Take an example, there are two URLs on the website that result in the same content when they resolve. These two URLs are:

  • http://xyz.org
  • http://xyz.org/index.php

HTML Canonicalization

The second URL results in the same content as the first URL. They both are displaying the same page and hence you can apply the rel=”canonical” tag, in this case, to indicate that the URL with index.php is a Canonical URL of the first one.

This is how it is applied.

<link rel=”canonical” href=”http://thewebpage.org/index.php”>

HTTP Header Canonicalization

The above markup can be used in the case of HTML content but what if we are dealing with a non-HTML content like a PDF document or anything like this, In that case, we can use HTTP Header Canonicalization.

> HTTP/1.1 200 OK

> Content-Type: application/pdf

> Link: <http://www.example.com/white-paper.html>; rel=”canonical”

> Content-Length: 785710

When Canonicalization should be used?

Now that you know what exactly Canonicalization means, you can move forward on the topic and see when should you use Canonicalization. Because there are many more cases other than these two I have mentioned in the examples above.

Here are a few conditions that can be prevented with proper URL Canonicalization.

  • Different URL for one same content
  • Various categories and tags that result in the same content
  • Mobile website displaying the same content but on different URL/subdomain
  • URLs having HTTP and HTTPS URLs and both resulting in the same content
  • Various ports
  • When a website has a www and a non-www version
  • In case of sharing syndicated content

These are some major conditions in which we can apply URL Canonicalization to save our site from facing any kind of duplicate content penalties.

When URL Canonicalization should NOT be performed?

There are scenarios in which we should not perform URL Canonicalization, and this section is targeted towards specifying these particular conditions. You can also consider these as errors when it comes to URL Canonicalization.

Skipping pagination canonicalization

If you are planning to canonicalize paginated URLs, then you have to know that this is a very bad idea. You can not add a canonicalization tag on the second page of a URL as that URL will not be indexed at all by Google.

Multiple Canonical tags

If a web page has multiple rel="canonical" tags, then it can be harmful to your website. Make one specific tag and make it clear which one you prefer.

I have seen that many people apply the Canonical tag like this:

<link rel=”canonical” href=”index.php”>

This style of canonicalization is an invitation to a lot of errors in your page. You need to understand that the more complete your canonical markup is, the better it will be for you and your content.

<link rel=”canonical” href=”http://thewebpage.org/index.php”>

The above markup is a better way to apply canonicalization.

Canonicalization on the mobile version of websites

Just a canonical tag to differentiate a mobile website on the subdomain of your main website is not enough. Google suggests that you use both rel=”alternate” as well as rel=”canonical” to mention that the URL is for displaying the mobile version of the website.

Here is how you can implement it:

> <html>

> <head>

> <link rel=”canonical” href=”http://example.com/” >

> <link rel=”alternate” href=”http://m.example.com/” media=”only screen and (max-width: 640px)”>

> </head>

> <body>

Do not use a Canonical tag outside of <head>

Search engine bots will totally ignore the tags that are set outside the <head> are of the website so in order to apply a proper canonical tag, you need to add it between <head></head>.

Do not use multiple Canonical tags on your website

Using multiple Canonical tags is pointless. Search engines will ignore both of the tags and you will face weird SEO behavior and issues on your website. Multiple canonical tag URLs are sometimes caused due to plugin glitches so you might have to keep an eye on that.

Do not point a Canonical URL to a website with a non-200 status code

A website with a code like 301 and 302 will force the search engines to crawl one extra URL and this means that they need to crawl two URLs at once. This adds up to a big amount and it can easily deplete your crawl budget.

Do not use Canonicalization for PageRank Sculpting

PageRank is no more a public entity or statistic to a website but it is still considered by the search engines. If you are planning to use Canonical tags for PageRank sculpting and to get better ranking, let me make it clear that it will do more harm to your website than good.

Conclusion

The concept of onsite SEO is much bigger than that it looks. You need to take care of many things at once, and you also need to keep yourself updated with the changes that take place in everyday time.