5 things to do After Launching Your Website

You know about how to
make the website live, it’s time for some different issues on how to let others
know about your website? How to get more traffic to your website? How to know
if it is successful?

We tell you 5 things
to do immediately after you launch your company website. And we are sure you will
get answers to several questions that crossing your mind.

5 Things you need to
do after a website launch

1. Official
announcement to the staff of your company
 

Now that you are too
passionate about the launch of your company website, you must include your
staff and co-workers in happiness as well. The right way to go about it is to
have an official announcement about the launch.

You can prefer to send
an email to all the concerned departments in the office making the announcement
public. This must include the front desk administrator too. The other way can
be to arrange a meeting to inform everyone in the company about the launch. But
it does not have to end there. Declare the launch date, give them a brief about
how the website is special and possibly arrange a preview for them as well. It
has several benefits. The employees feel motivated; they have a sense of
belonging for the company and are passionate about the launch.

2. Submit the sitemap of your Website

Once you are clear
about how to make the website live, the next point you need to concentrate on
is to allow some of the main search engines to search your website. And that is
made possible when you will present the sitemap of your website to these search
engines. So the next answer to ‘what should we do after website launch?’ is
‘submit the sitemap of your website to main search engines such as Google and
Bing’. If you miss doing so, the search engines will not be able to find your
website and it would be like all trouble for nothing! Most of these search
engines have very simple guidelines that require to be obeyed for indexing.

3. Update your clients
about your website

 Once an official
announcement about the launch is made within the company and the search engines
are also informed of your website, it’s time now to tell the news to your
existing as well as potential clients.

In an ideal condition,
make a list of all your current and potential clients before the launch and
send them a mail stating the launch as soon as it happens. While the current
clients will feel special to be a part of this news, the potential clients will
be recalled of the company without making it too obvious for them. If you have
partners in the company, it is always an excellent idea to make them a part of
all that’s happening in the company. All of this will drive more traffic to the
website finally.

4. Spread the word
about your website

Now that the search
engines are informed of your website and your current & potential clients
also know about it, it is time to spread the word further using the right
platforms! And there can be no more reliable platform than social media to do
so. The most simplistic way is to introduce the website on all the pages of the
company and also drop the website link there. Assure that your message is
enthusiastic and encouraging enough for the visitors to check out the link that
you have mentioned.

Another great way of
spreading the word is to have a press announcement for your website and then
share the published release on various social platforms. All of this will
support to drive more traffic to the website of your company.

5. Work on Search
Engine Optimization 

We all know how
important Search Engine Optimization (SEO) is to increase the traffic to a
website. Admit the fact and work on it. Because even the best-done website
without Search Engine Optimization is all the effort wasted because no one gets
to see it. While you can get unlimited posts on how to make your website SEO
friendly we give you a few quickies here:

  • You must know the appropriate keywords for your content. Also assure that you use those keywords intelligently in the title, in the first paragraph, and the complete article prudently.
  • ‘Content is the King!’ Do not ignore this fact and work on making your content short and informative.
  • Making your site optimized for mobiles will have several benefits and improves traffic too.
  • It is important to verify that the website does not have any technical problems and is fast to load as well.

So that’s about it! These 5 things are the most suitable answer to the question ‘what should we do after website launch?’ But remember, it does not just end here! Maintaining the company website is one continuous process that does not stop. You need to continually update and improve it to assure that it accomplishes its goal of business growth.


Influencer Marketing - Which Can Help Your App’s Success

Mobile app marketing is evolving faster than app developers and online marketers would probably want it to. For example, even before you start on a campaign, how would you face the fact that your opponent already beat you to it doing the same thing? Before you know it, you’re already waving the white flag!

Mobile marketing transformed into that cruel jungle over the years, particularly when the mobile industry gained traction. And much like any field that has become like this, it’s only necessary for you to learn to adapt, lest your app dies even before you get to show it to its first customer.

Enter influencer marketing. Mind you, it’s by no means the “holy grail” of app marketing. However, it shows to be a worthy addition to your marketing arsenal, and a lot of auspicious marketing stories attest to this. If you mean to learn this too simply find time to read the complete summary of how you can perform it efficiently below.

Right Customer Targeting

Social influencers give the ready advantage of already targeting a given niche. This alone opens a lot of potentials for you to reach out to an audience that wouldn’t be hard to engage with. You need to capitalize on this similarity, for there are no other readily available platforms that offer this sort of path to highly targeted customers.

If you’re targeting audiences who are involved in learning more skills or knowledge about football, for example, then take the time to look at Youtube channels with an already built follower base. Channels like these often present on or investigate various football scenarios or even teach football skills.

Diving into the style and demographics of your audience wouldn’t hurt as well. The majority of your audience consists of young men.

Selection of Perfect Social Platform

Youtube, Facebook, and Instagram all offer the same level of susceptibility, considering they’re still the most common social channels at present. When choosing the right social platforms, always keep in mind their limitations. Twitter limits the characters you can type, while Instagram blocks users from sharing links. Ultimately, you need to learn to adapt, particularly if you discover that the influencer who’s perfect for your app only works in a single social media venue.

Budget Planning

Any mobile marketing campaign needs solid budget planning. Influencer marketing surpasses other mobile app marketing options, though, in that it’s mainly less costly. There’s a warning, though, for not all influencer marketers impose the same rate. Earlier to addressing a prospective influencer, set aside a budget that you’re sure you can easily use for discussion.

Perfect Influencers Selection

Giving the same niche takes up only half of the equation to influencer marketing success. Other factors come into play as well. For one, you require the time to see if the influencer is as strong as he looks at first glance. Are his comments and likes accurate? Does the content give value? Does the channel have high engagement?

Coming to the best influencers to target is easy, particularly if you already know the keywords you require to use when searching. Once you see a possible channel, recognize the content in greater detail. Pinpoint the strengths and weaknesses of the channel and consider how these will affect your possible campaign with this influencer.

Don’t delay to ask for more relevant info like channel analytics and demographics. Asking for screenshots would satisfy in most cases, as these stop tampering of any kind.

Are You Ready to Dive Into Influencer Marketing?

Influencer Marketing is the best way to present your app to your preferred targeted audience and we established in the field of influencer marketing. Our influencers will help your mobile apps and mobile games shine through the large pool of opponents.

Set-Up of Analytics

Analytics assures that your campaigns can always be directed towards the path of success. It also validates the data that your chosen influencer has given to you when you chose him. Make sure you track the performance of the campaign based on the data that’s flowing in. Analytics provide important insights that can’t be obtained elsewhere. Who knows? You might even find new app success techniques because of the data you’re collecting.

Creating Value-Driven Content for Marketing

Partnering with influencers is no less different from working with a business partner. Your common interests drive you. When managing mobile marketing campaigns, be open to sharing your plans with him. It also wouldn’t hurt to take the extra mile in giving him advice for marketing.

However, you should also take note that your influencer’s main strength is just that: his influence. You have to give him enough space to work his magic. He wouldn’t have earned such a massive following and credibility without it. Let him describe your brand as naturally as possible, assuming you’ve already familiarised him with it.

Brand’s Story

Stories always attract people. And telling them to your influencer and his audience would only help to enhance the connections you share. People nowadays can rarely keep their attention focused on a single thing. This highlights the value of forming a direct connection with them, enriched by stories that they can understand with.

Tracking and Optimization of Your Campaigns

Campaigns require to be set over time according to the data collected. Rarely do the first campaigns function well from the start, and influencer marketing is not an exception to this. Regular monitoring of your campaign leads this and, thus, should be done consistently from the start of the campaign to its end.

Conclusion

Influencer marketing surpasses other marketing programs once it’s utilized and optimized to its utmost capabilities. In the end, influencers placed themselves on these foundations because they provided value to their audience. Hold to this fact, and you’ll never doubt the power of influencer marketing ever again.

 

 


Accelerating Growth with Competitive Intelligence

As the market changes rapidly, you must know the market changes and new initiatives taken by your business rivals. Explaining and examining the different business aspects of your company and competitors helps you exploit opportunities and refine your strategies for future business threats.

In the changing business environment, making advancements in competitive measuring, monitoring or management strategies has become crucial. Hence, businesses are using Competitive Intelligence (CI) to obtain the necessary insights into the market and identify what their rivals are planing.

Examining competitive intelligence helps you in finding out the following questions:

  • How to understand and compete in changing the market climate?
  • How to identify competitors and the strategies that they follow?
  • How to gain sophisticated insights to beat your competition?
  • How to formulate an effective competitive strategy?
  • How to follow the latest marketing, growth, and conversion strategies?

Staging a Successful Cloak-And-Dagger Operation

CI enables better business performance and accelerates your competitive win rates. It involves gathering the scattered bits and pieces of facts, observations, and rumors, collectively termed as data. Then a team of experts performs pooling of these bits of data known as information. After integrating the important data, the significant information undergoes distillation. The information so analyzed is called intelligence that brings market insights to empower your business.

Taking Better Decisions

Data helps businesses analyze their growth strategies and figure out the essential missing elements to acquire the competitive landscape. This information helps them in finding any market gaps and exploit the weaknesses of their competitors. Therefore, you must spot your existing and emerging competitors, and keep a watchful eye on them to gather data.

Competitive intelligence is all about evaluating business strengths and avoiding or minimizing threats from established and emerging competitors with better decision-making. It brings agility in decision-making strategies with the changing industry dynamics:

  • Strategic decisions: These are long-term decisions that are based upon strategic planning in harmony with the mission and objectives of your business. CI not only appraises business but also helps to discern the rivals and their strategies and setting business goals. Therefore, you can overcome all the present and future competitive challenges and market hurdles. Besides, you can make strategic decisions for the overall planning of your business.
  • Operational decisions: These are medium-period based decisions that are not frequently taken. Operational decisions are related to production and industry growth. With competitive intelligence, you can evaluate how your competitors are selling their products and exploit the market gaps in the best way to enhance your profit margins. This helps in taking more effective operational decisions in various operational aspects.
  • Tactical decisions: Tactical decisions are short-term resolutions that are made in connection with issues such as capturing market share and collecting maximum revenues. Intelligent data helps you in making wiser tactical decisions to grasp the potential market and competitive opportunities, thereby enabling you to assess moderate uncertainties in a cut-throat market environment.

Improve Business Framework

Mirror your competitors’ business strategies and unearth their tactics to advance your market framework and processes. Competitive intelligence aids you in understanding the weaknesses of your business rivals and identifying innovation opportunities. Also, it helps you in informed commercial planning based on next-generation business concepts.

  • STRENGTHS: Business strengths are internal positive attributes of your business that stimulate your growth. Competitive intelligence helps you identify your uniqueness and analyze competitive advantage.
  • WEAKNESSES: Competitive intelligence helps you in finding your business weaknesses. It helps you in adopting the best practices of your competitors to make improvements in your business strategies.
  • OPPORTUNITIES: Gather and analyze intelligence information about the latest market trends and your key competitors. Therefore, exploit competitive opportunities and build a plan for your business growth.
  • THREATS: Competitive intelligence notifies you with an early warning for disruptive changes in the competitive landscape. It helps you accentuate the aggressive menaces to create and implement defensive strategies, thereby overcoming the threats from your competition.

CI gained through SWOT and TOWS analysis helps you in:

  • Identifying and utilizing innovation opportunities
  • polishing product development strategies
  • harness disruptive technologies
  • filter win-loss strategies
  • benchmark performance
  • accelerate mergers and acquisitions

Profitable Customer Acquisition

In this competitive ecosystem, customer-centricity plays a crucial role in business growth. With it comes the necessity to build and retain connections with potential and existing customers. CI aids you to outcompete your business rivals by crafting improved customer management strategies. The attributes of these strategies will expand your business value and broaden a loyal customer base.

  • Support customer acquisition strategy: Competitive intelligence helps you create a supportive acquisition strategy. You will find out the best tactics and procedures to solve customer needs by monitoring competitors’ customer engagement activities and solutions for their customers’ pain points.
  • Understand customer satisfaction strategy: The intelligent data gathered from analyzing the market and identifying your business rivals helps you work out the best solutions for your customers’ pain points. Also, impeccable customer support helps you listen to your customers and address their concerns.

Measuring Success

With competitive intelligence, you can create certain actionable strategies and processes that drive you closer to your business goals. These business battlecards determine the impact on sales, performance, and growth with competitive intelligence programs. Therefore, it is wise to establish if the intelligent data is fueling your business towards growth or not.

  • Establish metrics: Set metrics to define the quantifiable measure to check the success rate of your intelligent data performance.
  • Determine the accuracy of CI: Ensure that the collected intelligent data signifies industry practices and trends that are helpful for your business.
  • Winning rate: Check if the intelligent information is beneficial for your business and helping you to outstand your competitors.
  • Achieve notable sales cycle length:  Make sure that the sales cycle length achieved after employing competitive intelligence programs is significant.
  • Influence your revenue: Evaluate if the intelligence-gathering efforts are making a difference and influencing the total revenue generated by your business.
  • Get feedback from a customer-facing team: Coordinate with your company’s support team to share ideas and results from the use of competitive intelligence. You can ask the following questions:
    • How do they use competitive intelligence?
    • Do they use the data daily?
    • Do they have any data usage specifications?
    • What more can be added?
    • Did they hit their target?
    • Are there any issues with the value pitch?

Competitive intelligence augments your key business decision capabilities to drive growth.

 


Best Mobile UX Design Important Points

Providing an out of the box mobile ux design to the users has always been the prime concern for every UI designer. The challenge of fitting in every component within 4-6 inch of the available mobile screen is huge.

Since mobile UX design can really be tricky, here we shall discuss several attributes of a good UX that often lies in the mainstream and are very prominent.

Display System and Task Status

The users must be told on about the system operations with easy to understand system status appearing on the main screen at the certain period of time depending on the task operations.

Find a Match Between the System and the real World

Designers goal is to focus on the common language and concepts that users might find in the real world. Presenting your information in a logical order and carrying on to the user’s expectations obtained from their real-world scenarios will cut down the cognitive strain and produce a system that is convenient to use.

User Interaction and freedom

Make sure to offer users some space on your mobile UX design where you ask them to choose from move forward or go backward. This also includes doing and undoing an action.

Mobile UX Design Consistency and Design Standards

User Interface designer must take into the account the graphic components and the terminologies that are required to be maintained across other similar platforms. For an instance, an icon used to display certain category or concept must represent the same concept even when it is used on a different screen.

Error Prevention

Always ensure that potential errors are kept to a minimum while designing systems. No user would love being called upon to identify and get rid of problems that might occasionally occur and be beyond the level of user expertise. Two ways error prevention i.e. eliminating and flagging result in error prevention.

Flexibility and Efficiency

With enhanced use comes the demand for fewer clicks and faster navigation. A good way to achieve this is through abbreviations, shortcut keys, function keys, hidden commands and macro facilities. The end users should be capable of customizing or tailoring the web interface as per their choice. They should be able to take frequent actions in the most convenient way.

Aesthetic and Minimalist Design

Keep your interface minimal. Get rid of any unnecessary or ambiguous information that might affect user’s limited attentional resources. Hence, the display should only incorporate the necessary components for the active tasks while offering clearly noticeable and unambiguous means of site or app navigating.

Help users recognize

Check out for any errors and recover from them. Every designer should consider the fact that users are not aware of any technical aspects. So, make sure to display all the error messages in a plain language, so that they do not get lost in the transition.


Effective Ways for Designing a Website Wireframe

There are a number of ways to design a website wireframe and mobile wireframes. Designers choose the one that they find most easy and user friendly. Looks basic, but wireframe design is beyond what we think of it. Just like the foundation of a website, wireframing a website or mobile app is like mapping out the actual structure of the website before the design begins.

Modern wireframe design approaches vary considering the fact we have a large number of wireframe design tools. Apart from the computer softwares, availability of online tools have also made it quite convenient to design wireframes. However, abundant of tools and other resources won’t ensure that your wireframe is perfectly designed.

Here in this article, I would like to walk you through some of the most effective practices of that will help you get most out of your website wireframe design.

1. Never use color. If necessary, use it purposely.

Use of color is impactful in design. But while designing a wireframe for your website, you must avoid using colors. However, use it sparingly and consistently and pick a color which is not in the clients’ pallette. This will ensure that your discussion always remains focused on the experience you are creating and not the visual design solutions to come.

2. Consistency is key to Every Design and Wireframes too

The purpose of the wireframe is meant to facilitate the designers and not distract. A good rule of thumb is to be consistent with elements like typography, spacing, and other structures.

3. Never be your own boss while Designing a Wireframe

Wireframe should not be designed through own assessment. It is all about sharing your ideas to your colleagues and co-workers. If you release your ideas, you give more room to the perfection. Seeking feedback from teammates often delivers the best of the wireframe design.

4. Communicate Functionalities and Interactions

Wireframing and prototyping are two different tools that often help you come up with more productive design before polishing your design. In both the processes, ask your client what they need. If you plan for user testing, prototyping your design is the best way to go.

5. Avoid Design Tools Taking Over your Creativity

If you are one of those using programs like Axure, do not let your creativity fade away being restricted by these tools. Spend some time to learn the basics. In such scenarios, sketching and whiteboarding can get your job done.

6. Make Use of Actual Content

Content writing is a design skill. It often helps understand your client and story in better way. Reviewing your wireframe design through Actual content helps you improve the design.

7. Learn to Control the Conversation

Hold up your website wireframe by controlling the conversation among your colleagues. While going through the difficult scenarios, make efforts to bring the conversation back around. You can interrupt politely and ask pertinent and open-ended questions.


Apple Inc.'s stock closed at an all-time high

Apple Inc.’s stock closed at an all-time high, surpassing a 2012 record as investors look ahead to new products such as bigger-screen iPhones and a wristwatch-like device that may jump-start revenue growth.

Apple rose 1.4% to US$100.53, topping the split- adjusted record of US$100.30 reached on Sept. 19, 2012, just before the iPhone 5 went on sale. The shares have gained 25% this year.

After rising more than sevenfold following the 2007 debut of its smartphone, Apple stock lost a third of its value in the year after the iPhone 5’s release on concerns that the company was running out of hit product ideas without co-founder Steve Jobs. The tenor has changed, with analysts estimating record sales for the next batch of iPhones, set to be released later this year.

Apple Inc Smart Watch
Apple Inc Smart Watch

In June, people familiar with the plans said Apple planned to start mass production on two smartphones with larger screens, a response to devices from rivals such as Samsung Electronics Co. and HTC Corp.

The stock’s rise shows investors are buying into the strategy outlined by Chief Executive Officer Tim Cook, who has been prodded to introduce bigger iPhones, give more money back to stockholders and introduce new devices.

Those shareholders are now getting what they want. In addition to the larger iPhones, Cook has vowed that Apple will enter a new product category this year. The company is said to be developing a smartwatch, and Morgan Stanley’s Katy Huberty has said Apple may sell as many as 60 million of the new wearable device in its first year on the market, adding up to US$9 billion in revenue for fiscal 2015. Apple hasn’t commented on the prospect of larger iPhones or a possible smartwatch.


Firefox Launching $25 Smartphones

FIREFOX LAUNCHING $25 SMARTPHONES:
Firefox OS, an upstart smartphone operating system aimed at challenging the Apple and Google duopoly, will power a new category of $25 smartphones meant for use in developing countries .

firefox-os-smartphone
firefox-os-smartphone

Samsung unveils water-resistant Galaxy S5

The S5 is set to feature a brand new Snapdragon 805 chip-set, 3GB RAM and up to 128GB of internal memory,  S5 is also going to host a 16 megapixel camera according to information.
In terms of software features, the Samsung Galaxy S5 is looking to be home to a brand new Touch-wiz user interface running on Android 4.4 KitKat.

Samsung S5 key features like:
- Apple : fingerprint sensor.
- Sony : water and dust resistance
- Nokia : camera features
- Asus : back panel design