Digital Marketing Importance in Automobile Industries
The Automobile industry is a mixer of design and development, manufacturing and marketing. According to statistics, the Indian automobile industry is the 4th biggest automobile industry among all the countries in the world in terms of the high sales rate and the 7th largest country in the manufacturing of automobiles. The ever-increasing market for the production and manufacturing of automobiles and its parts gives rise to business possibilities for company owners and dealers. Sustaining in this competing world of the automobile field is a challenging one but not difficult. You can be successful with the perfect blending of superior technologies and resources such as digital marketing.
If you desire sales, you must tell about your automobiles and their designs to the public i.e. you need to spread sound knowledge of your services through online appearance for your cars and motor vehicles. Reaching prospective buyers and growing conversion rates can be achievable through tailor-made strategies of digital marketing.
Digital Marketing Services for the automobile industry:
- Automotive SEO
- Management of Social Media
- E-mail Marketing
- Content Marketing
- YouTube Marketing
- PPC management
1. Automotive SEO:
Primary traffic is the backbone for any industry either it is a startup or a branded one. Since the customers mostly rely on the internet for searching for their favored services. Optimize your website page and its products (motor vehicles) with compelling titles and meta descriptions (rich snippets) that help search engine crawlers in making your site stand high in SERP results. Furthermore, the effective SEO helps in quick loading speed of your site and less bouncing rate.
Image optimization will be the most important factor for your business since you might have heard that one picture worth a thousand words. Displaying pictures of automobiles help the guests in choosing a car as per their choices.
Search engine optimization gives
- Wide reach for your automobile company
- Brand credibility
- Targeted leads
- Ranking in SERP
2. Management of Social Media :
If you want to sell more cars or parts of automobiles, social media is an excellent platform. Showcase your vehicles with Commercials on all social media platforms such as Facebook, Instagram, LinkedIn, Twitter, etc. Instagram is excellent for automobiles since you can showcase all the car models and parts of automobiles such as various types of wheels, engine. Besides, write creative content related to them.
Advertise your company with Promotions. For example, write periodically posts such as “OWN IT TODAY” by offering discounts, coupons, special offers, etc. It generates interest for clients and makes them purchase your cars.
Social media marketing gives
- Brand reputation
- Enhanced User experience and engagement
3. E-MAIL Marketing:
Collect all your client’s details and run successful email campaigns. It was found that 25% of website visits were triggered by email marketing only. Composing email operations for multiple locations and brands with new car models pictures and videos improves customer experience hence leads to your company.
Email Marketing helps in
- High traffic
- Scope for more sales
4. Content Marketing:
Some people may doubtful which model/brand should buy and which provides great fuel efficiency and mileage. And it will be difficult to go to various showrooms and ask for details since all the sellers may do not have all types of brands in their showrooms. Presenting the information related to the models, brands, their features in the form of blogs sounds excellent and marketing it in social media is fuel to your industry. Market your content all over the social media platforms for more profits.
Content Marketing helps in
- More traffic
- Brand credibility
- Dealership credibility
5. YouTube Marketing:
Producing 1-minute to 3-minute videos on automobiles with their brands credits more chance for sales since YouTube has global users who spend at least 3 hours per day on YouTube. If you are only a producer for automobile parts, then you can explore all your products such as tires, steering wheels, etc with creative video making. You can also run ads on this platform.
YouTube Marketing helps for
- More exposure and engagement
- Bulk reach through shares
6. PPC Management:
Promote the parts of motor vehicles and vehicles with Google Ads, Bing Ads, and Pay-Per-Click management. Boost your sales capacity by planning powerful campaigns.
Pictures play an important role in the automobile industry. Building campaigns with different models of vehicles and their 3D views will be a great influence on your company. These campaigns generate engagement and growth rates and sales. Approach potential buyers with dealer automotive ads.
This strategy gives you
- Maximum number of clicks on your site
- More probability for sales
The first step of the automobile research method to the last step of sales can be completed efficiently with digital marketing that ascertains a successful business. This is the power of digital marketing for the automobile industry.
Conclusion:
All the digital marketing methods and tactics will lead the buyers to purchase products from your showroom. Secure your automobile industry with these effective digital marketing strategies and reap profitable returns for your business.
Improve Web Content by Using KPIs
All marketing campaigns should meet certain goals, whether they’re related to obtaining new customers, increasing customer satisfaction, or selling more to existing customers. That holds for content marketing initiatives – everything from social media posts to eBooks, and everything in-between. In this article, we’ll help you determine how to choose the correct KPIs to meet your business goals.
Tracking content performance is the key to a successful campaign, but you can’t do that unless you know which metrics to track.
How do you measure whether a content piece (blog post, ebook, social media post, etc.) is meeting the goals it needs to? To meet these goals, you’ll need measurable indicators that can help you gauge the progress and make any required changes. These measurable indicators are known as Key Performance Indicators (KPIs).
“A KPI is a…metric that helps you measure performance”
A KPI is a measurement or metric that helps you measure performance (for example, of a blog post) relative to the goals you want to accomplish. When setting up KPIs, it’s important to be focused and set up KPIs that directly lead to your goal.
Focusing on the wrong set of KPIs can give you an incorrect view of how your campaigns are delivering. Far too many marketers have encountered disaster because they were tracking the wrong KPIs…resulting in large amounts of wasted budget and poor results.
With the correct KPIs set, you’ll be positioned to secure your campaigns are highly successful.
Choosing the Correct KPIs
There is no one-size-fits-all KPI – the right one depends on what you’re doing and how you’re doing it. Keep the following portions and tips in mind when you’re setting up KPIs for your content marketing campaigns:
Business Goals Setting
The primary function of KPIs is to help your content reach your business goals by measuring their progress and contribution. As such, your KPIs can only work if you have clear and specific business goals that you want your content piece or campaign to complete, such as:
- Acquire new customers;
- Increase eCommerce revenue;
- Generate more marketing qualified leads (MQLs);
- Generate more sales qualified leads (SQLs);
- Generate more leads that convert into a purchase.
Understanding Revenue Model & Sales Process
Websites typically fall into one of three broad business types: ad-driven, eCommerce, and leads-driven. This article will focus primarily on businesses that need to generate leads or drive eCommerce revenue.
If your company concentrates on driving eCommerce revenue, this is usually pretty easy to track. Google Analytics and other solutions have built-in features for directly tracking eCommerce revenue.
If your company concentrates on generating leads that are contacted and closed by a sales team, the picture is a little more complicated. It’s easy to track leads, but savvy marketers do much more than that – you’ll need to have a full understanding of the sales process, and how leads are tracked through each step.
For example, a professional consulting firm might have a sales cycle that looks something like this:
- User reads a blog post;
- User downloads an ebook or other resources;
- User receives a series of emails;
- User communicates with salesperson;
- User gets a proposal;
- User decides to purchase the consulting package offered.
Setting Different KPIs for Different Campaigns
Most likely, your company will have multiple sales processes, with each one being a little different depending on the type of view, which campaign they responded to, what you’re trying to sell to them, and so forth. You’ll likely need a slightly different set of KPIs for each sales process and/or marketing campaign you launch.
Goal of KPI
Here’s a good rule of thumb when choosing KPIs for content pieces: the purpose of each piece of content is to move the user to the next step in the sales process.
Set a KPI for each piece of content that measures its ability to get a user to the next step.
- User reads a blog post; KPI is conversions to download an ebook or other resources.
- User downloads an ebook or other resources; KPI is % of users who click on the CTA and contact a sales representative.
- User receives a series of emails; KPI is % of users who contact a sales spokesperson.
- User communicates with salesperson; KPI is % of users who request the proposal.
- User receives a proposal; KPI is the % of users who purchase the proposed solution.
- User decides to purchase the consulting package offered; it’s a win!
Before you can set KPIs for a given piece of content, you need to know where in the buying process the content will interact with users, and what the next step is!
Ultimate Conversions & Micro-Conversions
For most websites, the ultimate goal is revenue, whether it’s gained via eCommerce or via generating leads that close into sales. That’s your ultimate goal, and revenue should be the ultimate KPI you use to track the success of marketing campaigns.
But it doesn’t necessarily make sense to track each content piece’s performance based on the ultimate KPI (revenue). As mentioned above, you’ll likely have different KPIs for each step of the sales process – these are often called micro-conversions or KPIs.
But always keep an eye on how your micro-conversions relate to your ultimate goal. If you’re seeing good results performing your micro-conversions but you’re not achieving your ultimate goal (i.e. revenue) that’s a red flag that there’s a problem with your campaign targeting or strategy.
Run Away From Vanity Metrics
Far too many marketers love to report on good metrics but don’t necessarily help you make a profit. These are ultimately vanity metrics – and you want to avoid paying too much attention to them. Here are a few popular metrics that you should usually avoid using as KPIs:
- Pageviews
- Site visits
- Bounce rate
- Time on site
- Social media likes
- Social media shares
Managing KPIs
All of your Key Performance Indicators should be objectively identified, measured, and tracked. To help with that, you can create a spreadsheet or worksheet to keep track of your KPIs for each campaign, which usually works well to track KPIs at multiple levels: overall, campaign-level, and content-level.
Don’t Forget Attribution
Because many analytics solutions are set to use a specific type of attribution (such as last-click), it’s easy to get inaccurate metrics for some points in your sales cycle.
Take this example sales cycle:
- Prospect clicks on a PPC ad
- Prospect downloads a free ebook
- The prospect clicks a link in the ebook to purchase the full training package
In a case like this, if your analytics program uses last-click attribution, it would show 1 sale attributed to the ebook campaign link, and 0 sales attributed to the PPC ad campaign.
That’s why it’s important to understand and use different attribution models. If you’re using Google Analytics, you can view a variety of attribution models, as well as create custom attribution models to accurately track each step in your sales process.
Securing Your Site with HTTPS
Running a secure website is one of the most important elements to consider for your online presence. Whether you’ve had a website for a long time, or you’ve just created one, site security is extremely important especially for eCommerce websites.
Not only that, but any site that requires or stores any
kind of visitor information, including something as simple as login
information, should provide security to site visitors.
What does “not secure” website mean?
If you’ve visited a website, (maybe even your own), and
noticed a warning in the search bar that says, “not secure,” you’re no stranger
to feeling cautious upon entering the website.
You might ask yourself questions like “what does ‘not
secure’ website mean?” or “what information isn’t secure?” These are both valid
questions and something that you should be aware of before entering a website
that has the dreaded warning in the search bar.
Here are some things you have to know when it comes to
websites that aren’t secure:
HTTP websites are not secure
HTTP, or Hypertext Transfer Protocol, is placed at the
front end of website URLs in order to display a website. It’s a protocol used
by the World Wide Web in order to fetch HTML documents or in short, display web
pages.
Unfortunately, website URLs that are preceded by HTTP are
not secure. This means that your login info, or your personal information like
credit card numbers, could be stolen, read, or modified by hackers.
HTTPS websites are secure
On the other hand, website URLs that are preceded by HTTPS are
secure. This means that when you a see a website URL starting with HTTPS, you
won’t get a “not secure” warning, and you don’t have to worry about the
possibility of hackers stealing your personal information that you use on the
website.
Popular websites like Google.com and Amazon.com use HTTPS
to show users that they are safe when browsing and making online purchases on their websites.
What does HTTPS
provide?
- Encryption- Nobody can track or steal information.
- Integrity- Data won’t be corrupted
- Authentication- Validates website are communicating properly
HTTPS provides encryption, which means nobody can track or
steal your personal information, integrity, which means that data can’t and
won’t be corrupted during transfer, and authentication, which validates that
websites are communicating correctly with the right website.
Google has always advocated for HTTPS sites as opposed to
HTTP sites, but in 2018, they made that even clearer. Starting in July 2018,
the search engine started providing users with the “not secure” marker in the
search bar potentially decreasing site
visitors to insecure sites.
“Not secure” doesn’t mean your computer has virus
When users see a “not secure” warning, they may think that
it’s the first sign of a computer virus or malware. That’s one thing you don’t
have to worry about!
We mentioned before, the “not secure” warning simply means
that your information is not secure on that website, and that you should
refrain from entering any personal information.
Websites that don’t utilize HTTPS could rank lower in
results
Google’s main job as a search engine is to provide users
with the results that most closely fit their search query. The results that
Google provides for any given search is based on tons of factors including
keyword targeting, domain authority of the website, number of backlinks, and
the list goes on.
But Google is also known to use website
security as a ranking factor means if you own a website that doesn’t
utilize HTTPS, you may see your site rankings get worse.
Google wants to provide search results that not only fit a
user’s search query, but also provides them with a secure experience.
My website is not secure, how can I fix it?
Adopting HTTPS is far from difficult, so check out this
five-step process to secure your website for site visitors and customers.
1. Install Secure Sockets Layer (SSL) certificate
In order to make your HTTP site secure, you’ll need to
install an SSL certificate on your website. When you install an SSL
certificate, a few exchanges take place, which provide a secure version of your
website to your site visitors.
- Your browser will connect to a website and request the server
identity. - The server will respond by sending the browser the SSL
certificate - The browser will determine if the SSL certificate is
trustworthy - If the SSL certificate is trustworthy, it will send the server
a message - The server will respond with a digitally-signed document that
gives permission to start a session that is encrypted by the trusted SSL
certificate - The browser and server share encrypted data
2. Ensure that internal and external links use HTTPS
If you want both your internal and external site links to
continue to operate effectively, you’ll want to ensure that you change them all
to https as well. This might sound tedious, but it’s crucial to ensure that
HTTPS helps your website instead of hurting it.
3. Verify your website in Google Search Console
After installing your SSL certificate and ensuring that
your site links use HTTPS, you’ll want to verify both the HTTP and HTTPS
version of your site in Google Search Console.
In doing so, you’ll also want to be sure that your
preferred domain is set to the HTTPS version. This will ensure that site
visitors are served the secure version of your website.
4. Ensure that HTTP URLs are redirected
If you mention your website on any third-party sites that
you have control over, you’ll want to be sure that you change mentions of HTTP
to HTTPS. You’ll also want to create 301 redirects on your own website to make
sure your HTTP URLs reference the HTTPS version.
5. Update XML sitemap
Next, you’ll want to update your XML sitemap to reference
the HTTPS versions of your site pages. Your sitemap acts as a road map for site
visitors and Google alike to help them easily navigate your website. To ensure
that Google re-crawls and indexes your website with new links, you’ll want to
submit you’re updated
"Outernet" - Free Internet to entire world from Space
A US based non-profit organization Media Development Investment Fund (MDIF) has announced to build an 'Outernet - a global network of cube satellites broadcasting Internet data to all the people on the planet - for free.
The idea is to offer free Internet access to all people, regardless of location, bypassing filtering or other means of censorship, according to the New York based non-profit organisation, Media Development Investment Fund (MDIF).
MDIF proposes that hundreds of cube satellites be built and launched to create a constellation of sorts in the sky, allowing anyone with a phone or computer to access Internet data sent to the satellites by several hundred ground stations. The Outernet would be one-way - data would flow from feeders to the satellites which would broadcast to all below.
The organisation claims that 40 per cent of the people in the world today are still not able to connect to the Internet - and it's not just because of restrictive governments such as North Korea - it's also due to the high cost of bringing service to remote areas.
Founder Mr. Karim said “Outernet is the modern version of shortwave radio, It uses leading-edge technology to address a deep social problem. As the world moves towards a global knowledge-driven economy, more than 3 billion people are excluded by cost, geography or jurisdiction. Outernet will increase opportunities for everyone to access digital news and information, allowing greater access to opportunity and education than anything that currently exists.”
Outernet will also offer a humanitarian communications system, relaying public service transmissions during emergencies in places where there is no access to conventional communications networks due to natural disasters or man-made restrictions on the free-flow of information.
It embraces the burgeoning new-space startup industry, leveraging multicasting technology to take the Wi-Fi network to an extreme. Anyone with a device will be able to receive the signals, regardless of connectivity to the regular internet. Costly data plans from local telecom operators will no longer be a barrier to accessing information.
MDIF has acknowledged that building such a network would not be cheap. Getting one of those tiny CubeSats into orbit could cost upwards of $100,000, and slightly larger satellites could cost upto $300,000.