Digital Marketing Importance in Automobile Industries

The Automobile industry is a mixer of design and development, manufacturing and marketing. According to statistics, the Indian automobile industry is the 4th biggest automobile industry among all the countries in the world in terms of the high sales rate and the 7th largest country in the manufacturing of automobiles. The ever-increasing market for the production and manufacturing of automobiles and its parts gives rise to business possibilities for company owners and dealers. Sustaining in this competing world of the automobile field is a challenging one but not difficult. You can be successful with the perfect blending of superior technologies and resources such as digital marketing.

If you desire sales, you must tell about your automobiles and their designs to the public i.e. you need to spread sound knowledge of your services through online appearance for your cars and motor vehicles. Reaching prospective buyers and growing conversion rates can be achievable through tailor-made strategies of digital marketing.

Digital Marketing Services for the automobile industry:

  1. Automotive SEO
  2. Management of Social Media
  3. E-mail Marketing
  4. Content Marketing
  5. YouTube Marketing
  6. PPC management

        1. Automotive SEO:

Primary traffic is the backbone for any industry either it is a startup or a branded one. Since the customers mostly rely on the internet for searching for their favored services. Optimize your website page and its products (motor vehicles) with compelling titles and meta descriptions (rich snippets) that help search engine crawlers in making your site stand high in SERP results. Furthermore, the effective SEO helps in quick loading speed of your site and less bouncing rate.

Image optimization will be the most important factor for your business since you might have heard that one picture worth a thousand words. Displaying pictures of automobiles help the guests in choosing a car as per their choices.

Search engine optimization gives

  • Wide reach for your automobile company
  • Brand credibility
  • Targeted leads
  • Ranking in SERP

    2. Management of Social Media :

If you want to sell more cars or parts of automobiles, social media is an excellent platform. Showcase your vehicles with Commercials on all social media platforms such as Facebook, Instagram, LinkedIn, Twitter, etc. Instagram is excellent for automobiles since you can showcase all the car models and parts of automobiles such as various types of wheels, engine. Besides, write creative content related to them.

Advertise your company with Promotions. For example, write periodically posts such as “OWN IT TODAY” by offering discounts, coupons, special offers, etc. It generates interest for clients and makes them purchase your cars.

Social media marketing gives

  • Brand reputation
  • Enhanced User experience and engagement

    3. E-MAIL Marketing:

Collect all your client’s details and run successful email campaigns. It was found that 25% of website visits were triggered by email marketing only. Composing email operations for multiple locations and brands with new car models pictures and videos improves customer experience hence leads to your company.

Email Marketing helps in

  • High traffic
  • Scope for more sales

    4. Content Marketing:

Some people may doubtful which model/brand should buy and which provides great fuel efficiency and mileage. And it will be difficult to go to various showrooms and ask for details since all the sellers may do not have all types of brands in their showrooms. Presenting the information related to the models, brands, their features in the form of blogs sounds excellent and marketing it in social media is fuel to your industry. Market your content all over the social media platforms for more profits.

Content Marketing helps in

  • More traffic
  • Brand credibility
  • Dealership credibility

    5. YouTube Marketing:

Producing 1-minute to 3-minute videos on automobiles with their brands credits more chance for sales since YouTube has global users who spend at least 3 hours per day on YouTube. If you are only a producer for automobile parts, then you can explore all your products such as tires, steering wheels, etc with creative video making. You can also run ads on this platform.

YouTube Marketing helps for

  • More exposure and engagement
  • Bulk reach through shares

    6. PPC Management:

Promote the parts of motor vehicles and vehicles with Google Ads, Bing Ads, and Pay-Per-Click management. Boost your sales capacity by planning powerful campaigns.

Pictures play an important role in the automobile industry. Building campaigns with different models of vehicles and their 3D views will be a great influence on your company. These campaigns generate engagement and growth rates and sales. Approach potential buyers with dealer automotive ads.

This strategy gives you

  • Maximum number of clicks on your site
  • More probability for sales

The first step of the automobile research method to the last step of sales can be completed efficiently with digital marketing that ascertains a successful business. This is the power of digital marketing for the automobile industry.

Conclusion:

All the digital marketing methods and tactics will lead the buyers to purchase products from your showroom. Secure your automobile industry with these effective digital marketing strategies and reap profitable returns for your business.


Influencer Marketing - Which Can Help Your App’s Success

Mobile app marketing is evolving faster than app developers and online marketers would probably want it to. For example, even before you start on a campaign, how would you face the fact that your opponent already beat you to it doing the same thing? Before you know it, you’re already waving the white flag!

Mobile marketing transformed into that cruel jungle over the years, particularly when the mobile industry gained traction. And much like any field that has become like this, it’s only necessary for you to learn to adapt, lest your app dies even before you get to show it to its first customer.

Enter influencer marketing. Mind you, it’s by no means the “holy grail” of app marketing. However, it shows to be a worthy addition to your marketing arsenal, and a lot of auspicious marketing stories attest to this. If you mean to learn this too simply find time to read the complete summary of how you can perform it efficiently below.

Right Customer Targeting

Social influencers give the ready advantage of already targeting a given niche. This alone opens a lot of potentials for you to reach out to an audience that wouldn’t be hard to engage with. You need to capitalize on this similarity, for there are no other readily available platforms that offer this sort of path to highly targeted customers.

If you’re targeting audiences who are involved in learning more skills or knowledge about football, for example, then take the time to look at Youtube channels with an already built follower base. Channels like these often present on or investigate various football scenarios or even teach football skills.

Diving into the style and demographics of your audience wouldn’t hurt as well. The majority of your audience consists of young men.

Selection of Perfect Social Platform

Youtube, Facebook, and Instagram all offer the same level of susceptibility, considering they’re still the most common social channels at present. When choosing the right social platforms, always keep in mind their limitations. Twitter limits the characters you can type, while Instagram blocks users from sharing links. Ultimately, you need to learn to adapt, particularly if you discover that the influencer who’s perfect for your app only works in a single social media venue.

Budget Planning

Any mobile marketing campaign needs solid budget planning. Influencer marketing surpasses other mobile app marketing options, though, in that it’s mainly less costly. There’s a warning, though, for not all influencer marketers impose the same rate. Earlier to addressing a prospective influencer, set aside a budget that you’re sure you can easily use for discussion.

Perfect Influencers Selection

Giving the same niche takes up only half of the equation to influencer marketing success. Other factors come into play as well. For one, you require the time to see if the influencer is as strong as he looks at first glance. Are his comments and likes accurate? Does the content give value? Does the channel have high engagement?

Coming to the best influencers to target is easy, particularly if you already know the keywords you require to use when searching. Once you see a possible channel, recognize the content in greater detail. Pinpoint the strengths and weaknesses of the channel and consider how these will affect your possible campaign with this influencer.

Don’t delay to ask for more relevant info like channel analytics and demographics. Asking for screenshots would satisfy in most cases, as these stop tampering of any kind.

Are You Ready to Dive Into Influencer Marketing?

Influencer Marketing is the best way to present your app to your preferred targeted audience and we established in the field of influencer marketing. Our influencers will help your mobile apps and mobile games shine through the large pool of opponents.

Set-Up of Analytics

Analytics assures that your campaigns can always be directed towards the path of success. It also validates the data that your chosen influencer has given to you when you chose him. Make sure you track the performance of the campaign based on the data that’s flowing in. Analytics provide important insights that can’t be obtained elsewhere. Who knows? You might even find new app success techniques because of the data you’re collecting.

Creating Value-Driven Content for Marketing

Partnering with influencers is no less different from working with a business partner. Your common interests drive you. When managing mobile marketing campaigns, be open to sharing your plans with him. It also wouldn’t hurt to take the extra mile in giving him advice for marketing.

However, you should also take note that your influencer’s main strength is just that: his influence. You have to give him enough space to work his magic. He wouldn’t have earned such a massive following and credibility without it. Let him describe your brand as naturally as possible, assuming you’ve already familiarised him with it.

Brand’s Story

Stories always attract people. And telling them to your influencer and his audience would only help to enhance the connections you share. People nowadays can rarely keep their attention focused on a single thing. This highlights the value of forming a direct connection with them, enriched by stories that they can understand with.

Tracking and Optimization of Your Campaigns

Campaigns require to be set over time according to the data collected. Rarely do the first campaigns function well from the start, and influencer marketing is not an exception to this. Regular monitoring of your campaign leads this and, thus, should be done consistently from the start of the campaign to its end.

Conclusion

Influencer marketing surpasses other marketing programs once it’s utilized and optimized to its utmost capabilities. In the end, influencers placed themselves on these foundations because they provided value to their audience. Hold to this fact, and you’ll never doubt the power of influencer marketing ever again.

 

 


Top 10 Strategies For getting Traffic to Your Blog

According to the study, the marketers who are involved in prioritizing the blogging part are more likely to have good positive returns on the expenses made. We all know that blogging is the best way of earning and that's the reason why you are here today to increase blog traffic.

Here you’ll learn 10 strategies that I used to drive more traffic to my blog’s that are shown below.

Top 10 Strategies For getting Traffic to Your Blog

  1. Write as much as you can
  2. Set more suitable headers on your posts
  3. Use social media
  4. Identify your niche well
  5. Add Media
  6. Add Links
  7. Add keywords
  8. Update old contents
  9. Sharing button
  10. Invite guest contributors

1) Write as much as you can

The past researches have always explained the fact that more likely you update the blog, the more will be the traffic built. Google works on the theory of maximum priority to the websites which have more of the fresh content rather than the one which has the same old date contents on them. Therefore, if you are looking forward to getting higher attentiveness from Google, then keep fresh content at least twice or thrice in a week on your blog. The only thing that helps you to rank on the first page on google is high-quality content and optimizing your blog post with relevant keywords.

2) Set more suitable headers on your posts

If you want to improve traffic on your blog, one of the best ways is to write fabulous headlines.  8 out of 10 readers will only click to read the content when the headlines are catchy enough to draw their attention. Possible titles will let the readers choose whether they should be clicked on or not. Titles should be such that readers are easily attracted to the solutions and promises stated. This will greatly improve readership.

3)  Use social media

We are in the world of social media and nothing can be better than sharing content on this biggest platform. Whenever any blog post is published, you need to surely share it on networks like Facebook, LinkedIn, Twitter, Pinterest, and Google+, etc. If correctly the content is shared across all these sites, then this can become one of the best traffic sources for your blog.

4) Identify your niche well

It is necessary to have a clear picture of your niche. If you are a combo of the basketball league, sea life, weight loss, travel destinations and so on then you are definitely going to confuse the readers. The major reason is that content will not let the audience know the genuine theme and you will mess us having poor traffic and sales. Make sure you are aware of the target audience and have the theme according to their needs and then conduct the specific message.

5) Add Media

The readership can be efficiently promoted up by adding photos or videos to your blogs. Adding photos can improve the visualization and also looks highly interesting to the readers thus increasing the positive returns and increase the traffic. Also, another advantage of adding photos to the blog is that in the alt tag you can add up the primary keyword. This will boost up the search engine optimization. But make sure you do not put anything and everything it can be a copyright issue which can further make you pay fines. Only use royalty-free images, you can simply get them from the net.

6) Add links

Whenever you are adding the product of some other companies or any services, make sure you add up a link that goes to the company’s web page. Google loves seeing outbound links on websites and boosts up the blog ranking. Also, you might get a link back from the company which is of added benefit. Additionally, readers like posts where they find resources more easily.

7) Add keywords

When we talk of search engine optimization, Keywords are the lifeline. If you are looking forward to generating more traffic, nothing can beat the most usage of SEO optimized keywords. Make sure that all the pages on the website have some keyword-based strategy. Take one key phrase you feel is relevant and your readers will look for and add it in your blog post. Then, you also need to add the keyword in the post title, in the alt tag of image, page headline and in the link of the page. This will help Google to recognize the content and eventually boost the traffic.

8)   Update old contents

If your old articles have brought a lot of traffic on your blogs, it is good to update them frequently. You can add more related information to your older posts. This will help your old readers remain connected with you and a new customer base will also add up. It is true that Google likes fresh articles but it is rather more helpful to take the old content, make some necessary changes and make it a fresh content. This is definitely a good option to drive more traffic to the blog.

9) Sharing button

Your readers can help you along to boost up the site traffic. Make sure you add some social media sharing buttons on the top of your post and the bottom. These buttons should link to social media sites like Twitter, Facebook, and LinkedIn, etc. Spreading the word for the readers become easy through it.

10) Invite guest contributors

When others write for your post, this will add more value to your blog. As a bonus, you are going to get more visitors on your site when these guest writers share the blogs on their networks. The new readership avenues are surely going to add up.

Well, these are some ultimately best ways that are used by a professional Digital marketing company to drive more traffic to your blog and increase sales. If you follow them accurately, reaching your goal will no longer be just a dream but a definite reality. So go ahead and happy blogging.


Best Online Advertising Ideas

Getting your ads in between most of the people is a challenge fit for the Internet, but with a diversity of platforms, it’s difficult to select the most efficient platform. While showcasing your services and products, you need to use the right websites for a valuable pay-per-click (PPC) campaign.

We’ve created a list of the eight best places to advertise online so that you can attract and convert your target audience, plus give your company the return on investment (ROI) it wants.

  1. Google Ads

Google Ads has led the industry and defeated many rivals, winning its status as the current go-to online advertising tool. As one of the best places to advertise your business, it helps you in meeting your marketing goals through both search and display networks.

The search network is where you can bid on keywords for ads in Google search results.

Keywords and long-tail keywords have special values, depending on their level of popularity (or search volume) and worth (or competition) among other companies. Many keywords have considerable competition, but you can find the appropriate terms for your business and budget.

After people type in their questions and scroll through results, the search results page features ads around the organic results. The ads appear at the top and bottom, and each paid ad gets labeled to tip-off searchers.

The display network expands your reach to Google-owned websites, like Google Maps and Gmail, and partner websites. The auction process for the display network lands you space on these pages rather than search results.

Google Ads develops better exchange rates and drives website traffic, and it uses smart technology to change to your needs. The setup is simple for first-timers, so you can launch into the promotional tool without wasting time.

  1. Bing Ads

Bing Ads performs similarly to Google, although its user base is smaller. Not all searchers stick with Google, which is why Bing claims the third-largest share of the search market. Your company can take advantage of this share in your advertising operations.

Bing Ads also offers another perk. Their audience spends 36 percent more when shopping online from their desktop than typical Internet searchers, so not only can Bing Ads bring more conversions but also higher-value ones.

With a sizeable crowd and probably fewer businesses competing for keywords, Bing Ads is an excellent place to advertise online. You can create custom bids for relevant keywords, and your search-specific ads can line the side, top, and bottom of organic searches.

Bing Ads covers two other search engines too:

  • Yahoo
  • AOL

With this additional coverage, your advertisements can earn extra exposure across the web.

  1. Facebook

Leading social media outlets, especially Facebook, have set their advertisement venues, and they can appeal to an audience uniquely. That’s why they serve as one of the best places to advertise your business.

Facebook Ads offer unmatched access into corner interests and broad markets, and can also target demographics like age and region with accuracy. Focusing on audience targeting means your Facebook ads go beyond keywords.

To get an ad spot on Facebook, you set a bid for the ad itself, rather than a keyword. You can spruce up your promotions on Facebook with visual aids, which can maximize engagement. Videos and images attached to the text in your ad can earn more people’s attention.

The range of places on Facebook where ads can show up is another plus. Ads can feature in the newsfeed, the side panel, and the messenger area. Video ads can also cut in during stories and live sessions.

  1. LinkedIn

LinkedIn, a social network site for business professionals can get the word out about your company through sponsored or dynamic ads. Their ad system provides to the corner of business-to-business (B2B) companies so you can connect to decision-makers.

Even for business-to-consumer (B2C) organizations, LinkedIn is an excellent place to advertise online. You can use LinkedIn, for example, to launch a recruiting ad campaign, which is useful when you’re looking to attract qualified or passive candidates in your industry.

The ads can appear in the right column and the newsfeed, or they can show as sponsored InMail messages or posts. These inbox interactions make advertising direct and give the sense of a personal request.

You can target your ads based on industry or location, but you can also make them concentrated in business size, position, seniority, and more. LinkedIn ad auctions operate on audiences, like Facebook.

  1. Instagram

Instagram is a powerhouse for brand-supported or sponsored posts, but they also have official ads. You can contact influencers, or popular Instagram personalities, to partner with your business, although influencer pricing and details are on a case-by-case basis.

Instagram’s versatility, however, makes it one of the best places to advertise your business.

Because Facebook owns Instagram, the ads are mostly consistent with Facebook’s methods. However, Instagram depends on graphics, so photo and video ads are featured in stories and feeds.

These branches out further into carousel ads, where viewers can swipe through similar products, and collection ads, where viewers can click on products within a picture. These can benefit your business if you’re an image-heavy company.

  1. Pinterest

Pinterest users are actively exploring ideas, so they’re apt to click on links. On the digital pinboard, your ads appear as promoted pins, mixing into the other image and text combinations.

Traffic, awareness, and engagement are the top marketing goals of Pinterest ads so that you can coordinate them with your overall business objective. For example, maybe you want to increase awareness for a brand-new product to drive sales.

The social website has a PPC framework and sufficient analytics to guide your campaign. Pinterest Ads have an extraordinary impact on their users, and they achieve profitable sales results.

  1. Twitter

Although Twitter has a broad array of users, there are a vital number of professionals on this social media platform. This can benefit B2B companies, but there are more applications for Twitter Ads. Younger individuals also make up a critical part of the audience.

Twitter is a fundamentally text-based social media network, although pictures and videos circulate, too. You can use hashtags, tweets, and trends as ads, or you can promote a trend. It’s also one of the best places to advertise online because of its broad targeting options.

Keywords are available for bidding, but that’s not the only option. You can also target audiences and remarket to website visitors, past followers, and more. Twitter is a valuable engagement tool for advertising that can bump up ROI.

  1. YouTube

Visitors on YouTube watch about one billion hours of video every day.

With the high consumption of videos, investing in video ads is a lucrative choice. As video ads perform differently than pictures or text ads, payment is dependent on someone choosing to view or click on your ad.

YouTube is under the umbrella of Google Ads, but their services can help you curate a video, even if you’re starting from scratch. They highlight a range of artistic platforms to set your video advertising in motion.

YouTube Ads are captivating, and they can obtain on the habits of technology users.

 

 


Selling Digital Products Online with Google Drive and PayPal

The web has made it incredibly easy for anyone to sell digital products directly to customers through websites, social media, and email newsletters. You can sell PDF ebooks, MP3 music, photos, software apps, gift cards, license keys, coupon codes, website templates, fonts, graphics, video courses, and many more downloadable files.

Some of few e-commerce websites that help you for selling your digital products – Gumroad, E-junkie, Paddle, FastSpring, Shopify, Instamojo and WooCommerce, to name a few,  here’s a do-it-yourself solution that will help you make your digital store within 5 minutes using PayPal and your Google account.

How does it work?

Before we get into the implementation, here’s a big-picture view of how the payment and digital delivery workflow works.

  1. Set the “Buy Now” buttons into your website or blog. Customers can pay with all major credit cards using 1-step checkout.
  2. The customer clicks the button, enters the card details and completes the payment. The customer stays on your site and isn’t redirected anywhere to complete the purchase.
  3. The order is delivered to the customer in a personalized email message. You can also attach a tax invoice in the confirmation emails.

Selling Digital Downloads with PayPal and Google Drive

The workflow uses Google Drive for securely hosting files, PayPal for completing payments, Google Sheets for generating professional PDF invoices and Gmail for delivering the order to the buyer as file attachments.

There are no restrictions on the size of files or the number of products that you can sell. There are no bandwidth or storage restrictions. There’s no transaction fee except for the payment processing fees that are charged by PayPal and Stripe.

How to Start it?

Step 1: Create a PayPal App

Go to developer.paypal.com and sign-in with your PayPal account. If you don’t have one, sign-up here for a new Business account.

Inside your PayPal dashboard, go to My Apps & Credentials > Rest API Apps and create a new app. You can give your app any name as it is for internal use only. PayPal will now create client credentials for testing and live transactions that we’ll need in the next step.

Step 2: Now Create a PayPal Webhook

When a customer completes the purchase and makes the payment, PayPal will send your app a notification by visiting a specific URL and this is known as a webhook.

To create a webhook, go to digitalgoods.dev/copy and copy the Google Sheet to your Google Drive. Inside the sheet, go to Tools > Script Editor, then choose Publish > Deploy As Web App and click the Update button to create your PayPal webhook. Copy the URL to the clipboard.

You will have to allow the script once since it has to do all the operation – send emails, attach Drive files, and generate PDF invoices – on your behalf.

Step 3: Configure App inside Google Sheet

Switch to the “Configuration” sheet inside the Google Spreadsheet and paste the webhook URL inside the “webhook” field. Next, copy-paste the Client ID and Secret generated in step 1 inside the similar fields of the Google Sheet.

There are few other mandatory fields in the sheet. Choose your default currency, the shipping preference, define your brand name and the soft descriptor (this will show in the credit card statement of the buyer).

Go to the Digital Goods menu in the sheet (it is near the Help menu) and choose Test PayPal Configuration to verify the PayPal-Google Sheets connection.

Step 4: Now Add your Digital Products

Switch to the “Items” sheet and enter the default tax rate in the cell E1. Next, add one or more products in the sheet. You only need to define the price of the item in column D, the Tax and Total Amount is automatically calculated based on the tax rate set in E1.

To attach files to your digital product, highlight the Files column, then go to the Digital Goods menu and choose Attach Drive Files. It opens the Google File picker and you can select one or more files from your Google Drive that will be sent to the buyer after they purchase the corresponding product.

Step 5: Create the Tax Invoice Template

Switch to the “Invoice” sheet and customize the invoice template. You can use formulas, add your logos, apply styles to match your brand and the template would be converted to a PDF file and sent as a file attachment in the order confirmation emails.

The invoice template can include placemarkers, similar to the ones you have used inside Document Studio. For instance, the {{Name}} variable will be replaced with the full name of the customer as found in the PayPal order. The {{Email}} variable is replaced with the buyer’s email address while the {{Invoice Id}} adds a unique invoice number to your invoice.

Step 6: Create the Order Confirmation Email

Switch to the “Email” sheet and create the HTML template that you will be sent to customers after they complete the payment. The email will automatically add the files and invoice as attachments but you can customize the email message and subject.

The first row in the sheet is the subject and everything else will go in the message body. The emails, like Mail Merge, can be personalized and you can also use HTML tags to add images, links and rich content in the emails.

Step 7: Test your PayPal buttons

Now that you have added the products to the Google Sheet, it is time to test the integration in sandbox mode before you set the buttons on your live website.

Go back to your PayPal dashboard, and choose Credit Card Generator in the right sidebar. Here you can generate random credit card numbers with expiration date and CVV for testing your buttons in sandbox mode.

Inside the Google Sheet, choose Digital Tools > Embed PayPal Buttons to generate the HTML embed code for your digital products. The screen offers embed codes in both the live mode and the sandbox mode.

Click the Try button next to the Sandbox mode and you’ll be able to test the buttons right inside the Google Sheet. Click the credit card icon, enter the mock credit card number and click “Pay Now” to finish the test transaction.

PayPal requests the Webhook and it triggers the order workflow. Switch to the “Logs” sheet and you’ll soon find a new entry for the transaction that you just completed. Open your Gmail Sent Items folder and you’ll find a copy of the email that was sent the buyer’s email.

If your integration is working as expected, go to the Embed PayPal menu in the sheet and this time copy the embed code for the “Live” mode and paste it on your website. Your product is now live and anyone in the world can buy your product with a single-step checkout.

All the incoming orders can be traced in real-time inside the “Sales” tab of the Google Sheet. The sheet includes the customer’s name, email address, the order summary, and the buyer’s postal address. The address is only available if you have set the shipping preference in the configuration sheet to “GET_FROM_FILE”.

You can directly run Mail Merge with Gmail inside this sheet to easily send product updates to existing customers. If you have been using PayPal before shifting to Digital Goods, put all the PayPal emails under a new Gmail label, extract the email addresses inside the sheet and use that list for your merge.

How to can you sell Unique License Keys & Codes

In some businesses, you may want to send unique codes to the customer. These may include license numbers to unlock software apps (like we do at Digital Inspiration),  passwords to access streaming video courses, discount coupons, gift cards, event registration numbers and more.

This is easy with Digital Goods. Open the “Codes” sheet in the spreadsheet and the pre-generated list of codes in one of the columns. Give this column a heading. Next, include the {{column title}} in your email message and a unique code will be added in place of the marker.

The app looks at the last row of the Sale sheet (the current order), gets the codes from that same row in the Codes sheet and adds them to your email/invoice.

Tips for Troubleshooting

  1. Go to the configuration sheet and set “yes” for the debug setting. Next, do a test transaction inside sandbox mode and check the Logs sheet for any errors.
  2. Go the Digital Goods menu and run Test Configuration again to assure that your PayPal sandbox and live credentials are correct.
  3. PayPal, in rare cases, may delay the delivery of webhooks. Go to the PayPal dashboard and choose Webhooks to get a list of recently-processed webhook events and their status. You can open a case at paypal-techsupport.com for help.
  4. Make sure that you have not renamed or deleted any of the original sheets in your copied Google Spreadsheet.
  5. Open your Chrome Dev Tools, switch to the Network tab and make sure that your adblockers are not blocking the PayPal script.

 

 


Tech Innovations for Amplifying Digital Marketing

With almost 4.4 billion active internet users online, marketers have shifted their focus on acquiring the latest online tools and technologies that will help them in engaging with an evolving online customer base.

Change has become a symbolic part of digitization, keeping that in mind, let’s look at digital marketing tools that can potentially script more successful brand stories.

Account-Based Marketing (ABM):

An explosion of contents to a wide array of prospects may presumably create a reaction or multiple reactions. But, not everyone is the same and a study reveals that people are rather irked with so much irrelevant content before them.

With Account-Based Marketing (ABM), contents are made customer-specific by understanding their trigger points and creating customized content for a particular customer. Though you may be led to believe that your reach is not as expansive, the content deployed is made to pierce the customers conscious – triggering a reaction.

Incorporating technologies like AI and Big Data may help you derive even more accurate insights into prospects – allowing content developers and designers to create compelling content customized for a particular business account or individual.

Video Marketing

“Seeing is believing”, our intrinsic nature to retain visually moving narratives and in fact buy into its message is a part of our neural makeup. With a steep rise in marketing conversion (close to 70%) due to video marketing and with videos vastly becoming the executive’s choice, it makes total sense to engage marketing budgets to the channel that pulls our natural inclination.

Videos are the most compelling storytelling channel which can encompass contents of all types, be it music, videos, images, links, etc.

Looking towards 2019 and beyond, popular modes of video marketing includes live-streaming -which is engaging more audience interactions on social media platforms, Augmented reality, Virtual Reality, and 360° videos are making visuals more immersive, and most importantly the recent developments in making video content searchable using AI technologies – could be the tipping point between switching from text related content to video contents.

Brand Asset Management:

Each digital asset is attached with measurable value; value that companies are liable to protecting.  With the surge in data traffic and with Global Asset Management set to become a multi-trillion dollar industry by 2025 – Digital Asset Management (DAM) has become an important tool in the marketer’s playbook.

The future of DAM applications is tied up to efficiency of the program; to integrate with new technologies like AI, ML to bring faster more accurate results, to increase mobility by makings assets universally accessible from just about anywhere using any device, bridging the platform divide from expensive on-premise to the cheaper cloud platform (SaaS) and most importantly ensuring a secure repository of data – bringing data accountability through improved user access systems, data audits and end-to-end encryption.

Chatbots:

Chatbots are the future of conversational marketing. With a growing millennial customer base that is technology savvier and inclined towards instantly gratifying their qualms; marketing needs to be personalized, secure, around the clock with a faster delivery module to solve queries.

Initially built for customer service engagements, Chatbots has quickly made the shift to marketing.

Powered by AI and machine learning, the predictive analytical learning process of chatbots will make conversations more human-like, and with voice-activated bots integrating with IOT, we are now open to almost controlling any connected device or process by conversing with an AI-bot.

  Artificial Intelligence:

Through all the technologies and marketing processes illustrated above, there is a single technology that is constant – Artificial Intelligence (AI).

Perhaps the most defining marketing tool of the future, AI will take marketing automation to the next level  helping us by solving complex problems in seconds, ensure that there are quantifiable results for every action or data –helping us make quick fixes and better decisions and gives us unprecedented control of assets  be it digital or physical assets.


Email Blast- the right way to do Email Blast

An email blast or broadcast is a process of sending a single email message to a large number of subscribers in your mailing list. These are extremely effective for businesses to get more sales, and bloggers use it to get more website traffic to their new content in website.

In this article, we will explain how to do an email blast in the proper way.

Email Blast

An email blast is a single email message that is sent to number of people, a large segment of an email list, or many email lists all at once. These emails target most or all contacts in your mailing list which makes your email blasts have a wide reach.

Email blasts are also known as broadcast emails, mass emails, bulk emails, e-blasts, and email campaigns. Most people are using the term ‘email campaigns’ to avoid the aggressive tone inherent with ‘email blast.’

Email blasts are mainly used for sending promotional content and newsletters. If you want to inform all your subscribers about special offers, then email blast is the most reliable and efficient form of communication.

Are Email Blasts Outdated?

Although email blasts are great for delivering any message to a large number of people, some consider this to be an outdated method of communication. That’s because email blasts are bulk emails sent to everyone regardless of their choice, priorities, and needs. At times, blast emails can be highly irrelevant and useless to the recipients of emails.

Due to the same reason, the email recipients may ignore, mark the mail as spam, and even unsubscribe from your email list.

The top reasons why users don’t like email blasts:

  1. Unsegmented: Email blasts often use the entire mailing list without segmentation. Often your email subscribers are very different, and they may be interested in different products or services.
  2. Untargeted: The email blasts send the same message to everyone without considering their personal interests, past interactions, or their needs. Users often unsubscribe from your mailing list after receiving such unwanted emails.
  3. Not personalized: All of us love to read a message that addresses us personally. Email blasts that don’t personalize the emails are often marked as spam.
  4. Unexpected: Unlike the action-based emails, broadcast emails are unexpected due to which there can be a natural feeling of resistance from the recipients.

Unlike 10 or 15 years ago, there are a lot of new marketing methods available like social media, pay-per-click advertising, etc. However none are as effective as email. Email is still the most reliable form of communication in the world. With new technology there are better ways to do an email blast which will get you higher results.

How to Do an Email Blast– Step by Step

Marketers associated with big and small companies are still using email blast to promote their product launches, discount offers, etc. And the results are brilliant. That’s because they are using email blasts the right way.

If you are not a professional marketer, you can follow the steps below to successfully run an email blast.

Table of Contents

  1. Choosing the best service for Email Blast
  2. Creating Email list
  3. Segment your email list
  4. Creating a targeted email campaign
  5. Measurement of  results and improving email deliverability

Step 1: Choosing the best service for Email Blast

First of all, you need a robust email marketing service to create an email blast. An email marketing service lets you create a mailing list, segment your list, and send bulk emails.

There are dozens of email marketing services in the market. Among them Constant Contact, SendinBlue, Mailjet, Drip, and ConvertKit are the most popular companies.

Constant Contact is the most beginner-friendly email blast software. It comes with dozens of pre-made email templates to help you quickly get started. You can choose a template, and easily customize that using their drag and drop editor.

It has simple options to collect emails, automation features to send / trigger emails based on users’ actions, and more. Plus, it lets you segment your subscribers and send targeted email campaigns.

To get started, you need to visit the Constant Contact website and sign up for a new account.

You can quickly create a Constant Contact account as it offers a 60-day free trial account Once done, you will see your Constant Contact dashboard from where you can manage your email lists, subscribers, and send email blasts.

Alternately, you can also use SendinBlue or Mailjet both of which offers a free email marketing plan.

Step 2. Creating Email List

An email list is simply a list of email addresses whom you can send emails. It is like your contact book containing the email addresses of your subscribers and prospect customers.

To create an email list in Constant Contact, go to ‘Contacts’ menu on the top and then click on Email Lists option in the sidebar. Now you will see the default email list labeled ‘General Interest.’ Click on the ‘Enter a new list’ link to create a new email list.

After that, name your email list and click on the Add List button.

Once your email list is built, the next step is to add contacts to your list. Open your new email list, and click on the ‘Add Contacts’ button.

Constant Contact lets you add contacts in multiple ways. You can type in a contact, upload from a file, or import from Gmail, Outlook, and other apps.

Step 3: Segment Your Email List

Once you have an email list, the next step is to segment it. Email segmentation is the most critical aspect of doing a successful email blast. Email segmentation is dividing your email subscribers into smaller groups or segments to send highly targeted emails.

You can segment your email subscribers based on gender, age, geographical location, interests, purchase history, contact activity, etc.

For example, a book store may create different segments for the students of arts, physics, and maths and send different emails. Email segmentation is a crucial task which must be done with a clear goal. You need to be clear on which type of subscribers to be included in a segment.

To create segments in Constant Contact, go to the ‘Contacts’ menu and click on the Segments link. After that, click on the Create Segment button.

In the next screen, you can create a segment by choosing the right criteria for your needs.

Constant Contact lets you create segments based on contact activity like emails sent, opened, clicked, or did not open. You can also include email subscribers by contact details, including job title, city, country, etc.

Step 4: Creating a Targeted Email Campaign

After creating segments, the next task is to create a targeted email campaign or an email blast. There can be different ways for you to create an email campaign depending on the email marketing software you use.

To create an email campaign in Constant Contact, go to the ‘Campaigns’ menu, and then click the Create button.

Next, you can choose the Email option.

After that, you will see hundreds of pre-made email templates ready for use. You can preview the templates one by one or simply type in your keywords to search a template.

After that, the email campaign builder page will open. First, name your campaign.

Next, click on the area above your template to open your email settings.

After that, you need to edit your email subject line. You can also personalize your email subject line by adding the subscriber’s name. Click on the ‘Personalize’ option.

Next, you can choose the first name or any other contact detail to insert in your subject line. You can also enter a generic name like Customer, User, or Friend to address users whose names are not available. Once done, click on the ‘Insert’ button.

You will see some text with big brackets added in your subject line.

After that, edit your email preheader, from Name (company or organization name), from address, and then click the Save button.

Next step is to customize your email body. You can simply point and click on any element in the email to edit or change it.

You can also drag and drop Build elements and layouts from the left sidebar.

Once your email design is complete, you can check and preview your email. If it looks good to you, then click on the ‘Continue’ button at the top right corner.

In the next screen, you will see email send (blasting) options. You can select recipients from email lists or segments. For example, we will choose the segment that we created earlier.

On the right sidebar, you will see options to send your email campaign now or schedule for later.

Step 5: Measure Results and Improve Email Deliverability

Sending an email campaign does not mean that your work is done. After posting your email blast, you need to measure your results and see how the recipients are interacting with them.

Top email marketing services like Constant Contact have built-in email stats feature. To view your email campaign stats, click on the ‘Reporting’ menu on the top.

You can also see the performance of your email campaigns individually by clicking on them.

You will see the email open rate, the total sent emails, bounces, and successful deliveries. The reports will also reveal click rate, did not open, unsubscribes, and marked spam stats.

The biggest challenge of email blasting is email deliverability. A lot of times, your emails don’t get delivered at all or sent to the spam box directly.

Here are some proven techniques to improve email deliverability:

  • Update your email list time to time to remove fake email addresses, deleted emails, etc.
  • Maintain the frequency of your emails (no spikes)
  • Avoid misleading subject lines
  • Make your emails useful with valuable and engaging content

Best Email Blast Examples

There are mainly 2 types of emails used for marketing: Broadcast Emails (Email blasts) and Triggered Emails.

The triggered emails are automated emails which are sent to the users following their action. For example, you can send a triggered welcome email after a user subscribes to your list.

Email blasts are different because you will manually create campaigns and send to a large segment at once. Email blasting is done with the belief that the single message will be useful to every subscriber in a list or segment.

It means that you cannot broadcast a welcome email to your entire email list containing your already-purchased customers.

Hence, email blasts can be used only for specific purposes. Here are the best email blast examples:

  1. Flash Sale

If you are offering flash sale, you can send mass emails in bulk to inform all of your subscribers.

  •  [FLASH SALE] Fashion Shoes 40%-60% off!
  • [LAST CHANCE] 40%-60% off sale ends today!
  1. Event Information like Webinars, concerts etc

If you conduct online training and webinars for your users, you can send mass emails.

Here are a couple of email subject lines for event information email blast:

  • LIVE Training: 10 steps to create a winning email campaign
  • Join us LIVE, tomorrow at 5 PM for a FREE marketing class
  1. Products Launch

You can send an email blast when you launch a new product. It’s best to segment your list into already purchased customers and new subscribers, so you can send different campaigns to them.

  1. Newsletters

Newsletters are the most common type of broadcast emails. News, magazine websites, blogs, as well as business or non-profit organization send newsletters to inform their subscribers about the latest news.

We hope this article helped you to learn what an email blast is and how to do an email blast the right way. You may also want to see our guide on how to get a free business email address.

 


Business Web Designing: Creating identity on virtual world

Developing a website is just like making a pizza, all you need a base of domain & server, a few sauces of platform to fulfil the desire of taste with different toppings of tools & scripts to make it more tempting and attractive and of course baking on a perfect temperature which is hard work & skills of a web developer.

Although getting a base and putting the sauces are no big deal now a days as it is easily available on a little cost with an ease, the thing what really matters is to understand the desire of taste and making the dish tempting accordingly.

A website also demands a similar ideology to convey the core idea of the business and create value. After all, value is what causes people to want to trade with you. Value is what makes someone decide to take out their wallet and handover their money, because they’re going to get something they wants--something in which they finds compelling value.

Value isn’t fixed or tangible; it rests in perceived benefit. In other words, value is in the mind of the beholder. This is a key point. Innovators work hard to understand exactly what value means to their customers so they can generate and provide it. Value is an emergent property of supplier and consumer; it cannot take place with only one or the other.

To create an effective and value creating website it is important to know the core scenarios of business operations and practices. The product or services and most importantly the targeted customers.

Making perfect balance in the ingredients of the pizza not only requires a perfect recipe but also the expertization & experience, especially when each case is new and unique.

The cost of the adoption often a big concern for the people to understand reasonably which can also be correlated to a pizza likewise the cost & quality of the toppings. In a competitive market where technology infrastructure getting cheaper and more available each day usual cost occur in performance deliverables, digital strategy, level of innovation & proficient positioning.

Creating business digitally available may change the overall dynamics of your business as it give a powerful platform for being available at any time, anywhere and communicate the strengths of business. it also give wings to get global according to your product & services.