5 things to do After Launching Your Website

You know about how to
make the website live, it’s time for some different issues on how to let others
know about your website? How to get more traffic to your website? How to know
if it is successful?

We tell you 5 things
to do immediately after you launch your company website. And we are sure you will
get answers to several questions that crossing your mind.

5 Things you need to
do after a website launch

1. Official
announcement to the staff of your company
 

Now that you are too
passionate about the launch of your company website, you must include your
staff and co-workers in happiness as well. The right way to go about it is to
have an official announcement about the launch.

You can prefer to send
an email to all the concerned departments in the office making the announcement
public. This must include the front desk administrator too. The other way can
be to arrange a meeting to inform everyone in the company about the launch. But
it does not have to end there. Declare the launch date, give them a brief about
how the website is special and possibly arrange a preview for them as well. It
has several benefits. The employees feel motivated; they have a sense of
belonging for the company and are passionate about the launch.

2. Submit the sitemap of your Website

Once you are clear
about how to make the website live, the next point you need to concentrate on
is to allow some of the main search engines to search your website. And that is
made possible when you will present the sitemap of your website to these search
engines. So the next answer to ‘what should we do after website launch?’ is
‘submit the sitemap of your website to main search engines such as Google and
Bing’. If you miss doing so, the search engines will not be able to find your
website and it would be like all trouble for nothing! Most of these search
engines have very simple guidelines that require to be obeyed for indexing.

3. Update your clients
about your website

 Once an official
announcement about the launch is made within the company and the search engines
are also informed of your website, it’s time now to tell the news to your
existing as well as potential clients.

In an ideal condition,
make a list of all your current and potential clients before the launch and
send them a mail stating the launch as soon as it happens. While the current
clients will feel special to be a part of this news, the potential clients will
be recalled of the company without making it too obvious for them. If you have
partners in the company, it is always an excellent idea to make them a part of
all that’s happening in the company. All of this will drive more traffic to the
website finally.

4. Spread the word
about your website

Now that the search
engines are informed of your website and your current & potential clients
also know about it, it is time to spread the word further using the right
platforms! And there can be no more reliable platform than social media to do
so. The most simplistic way is to introduce the website on all the pages of the
company and also drop the website link there. Assure that your message is
enthusiastic and encouraging enough for the visitors to check out the link that
you have mentioned.

Another great way of
spreading the word is to have a press announcement for your website and then
share the published release on various social platforms. All of this will
support to drive more traffic to the website of your company.

5. Work on Search
Engine Optimization 

We all know how
important Search Engine Optimization (SEO) is to increase the traffic to a
website. Admit the fact and work on it. Because even the best-done website
without Search Engine Optimization is all the effort wasted because no one gets
to see it. While you can get unlimited posts on how to make your website SEO
friendly we give you a few quickies here:

  • You must know the appropriate keywords for your content. Also assure that you use those keywords intelligently in the title, in the first paragraph, and the complete article prudently.
  • ‘Content is the King!’ Do not ignore this fact and work on making your content short and informative.
  • Making your site optimized for mobiles will have several benefits and improves traffic too.
  • It is important to verify that the website does not have any technical problems and is fast to load as well.

So that’s about it! These 5 things are the most suitable answer to the question ‘what should we do after website launch?’ But remember, it does not just end here! Maintaining the company website is one continuous process that does not stop. You need to continually update and improve it to assure that it accomplishes its goal of business growth.


Digital Marketing Importance in Automobile Industries

The Automobile industry is a mixer of design and development, manufacturing and marketing. According to statistics, the Indian automobile industry is the 4th biggest automobile industry among all the countries in the world in terms of the high sales rate and the 7th largest country in the manufacturing of automobiles. The ever-increasing market for the production and manufacturing of automobiles and its parts gives rise to business possibilities for company owners and dealers. Sustaining in this competing world of the automobile field is a challenging one but not difficult. You can be successful with the perfect blending of superior technologies and resources such as digital marketing.

If you desire sales, you must tell about your automobiles and their designs to the public i.e. you need to spread sound knowledge of your services through online appearance for your cars and motor vehicles. Reaching prospective buyers and growing conversion rates can be achievable through tailor-made strategies of digital marketing.

Digital Marketing Services for the automobile industry:

  1. Automotive SEO
  2. Management of Social Media
  3. E-mail Marketing
  4. Content Marketing
  5. YouTube Marketing
  6. PPC management

        1. Automotive SEO:

Primary traffic is the backbone for any industry either it is a startup or a branded one. Since the customers mostly rely on the internet for searching for their favored services. Optimize your website page and its products (motor vehicles) with compelling titles and meta descriptions (rich snippets) that help search engine crawlers in making your site stand high in SERP results. Furthermore, the effective SEO helps in quick loading speed of your site and less bouncing rate.

Image optimization will be the most important factor for your business since you might have heard that one picture worth a thousand words. Displaying pictures of automobiles help the guests in choosing a car as per their choices.

Search engine optimization gives

  • Wide reach for your automobile company
  • Brand credibility
  • Targeted leads
  • Ranking in SERP

    2. Management of Social Media :

If you want to sell more cars or parts of automobiles, social media is an excellent platform. Showcase your vehicles with Commercials on all social media platforms such as Facebook, Instagram, LinkedIn, Twitter, etc. Instagram is excellent for automobiles since you can showcase all the car models and parts of automobiles such as various types of wheels, engine. Besides, write creative content related to them.

Advertise your company with Promotions. For example, write periodically posts such as “OWN IT TODAY” by offering discounts, coupons, special offers, etc. It generates interest for clients and makes them purchase your cars.

Social media marketing gives

  • Brand reputation
  • Enhanced User experience and engagement

    3. E-MAIL Marketing:

Collect all your client’s details and run successful email campaigns. It was found that 25% of website visits were triggered by email marketing only. Composing email operations for multiple locations and brands with new car models pictures and videos improves customer experience hence leads to your company.

Email Marketing helps in

  • High traffic
  • Scope for more sales

    4. Content Marketing:

Some people may doubtful which model/brand should buy and which provides great fuel efficiency and mileage. And it will be difficult to go to various showrooms and ask for details since all the sellers may do not have all types of brands in their showrooms. Presenting the information related to the models, brands, their features in the form of blogs sounds excellent and marketing it in social media is fuel to your industry. Market your content all over the social media platforms for more profits.

Content Marketing helps in

  • More traffic
  • Brand credibility
  • Dealership credibility

    5. YouTube Marketing:

Producing 1-minute to 3-minute videos on automobiles with their brands credits more chance for sales since YouTube has global users who spend at least 3 hours per day on YouTube. If you are only a producer for automobile parts, then you can explore all your products such as tires, steering wheels, etc with creative video making. You can also run ads on this platform.

YouTube Marketing helps for

  • More exposure and engagement
  • Bulk reach through shares

    6. PPC Management:

Promote the parts of motor vehicles and vehicles with Google Ads, Bing Ads, and Pay-Per-Click management. Boost your sales capacity by planning powerful campaigns.

Pictures play an important role in the automobile industry. Building campaigns with different models of vehicles and their 3D views will be a great influence on your company. These campaigns generate engagement and growth rates and sales. Approach potential buyers with dealer automotive ads.

This strategy gives you

  • Maximum number of clicks on your site
  • More probability for sales

The first step of the automobile research method to the last step of sales can be completed efficiently with digital marketing that ascertains a successful business. This is the power of digital marketing for the automobile industry.

Conclusion:

All the digital marketing methods and tactics will lead the buyers to purchase products from your showroom. Secure your automobile industry with these effective digital marketing strategies and reap profitable returns for your business.


Top 10 Strategies For getting Traffic to Your Blog

According to the study, the marketers who are involved in prioritizing the blogging part are more likely to have good positive returns on the expenses made. We all know that blogging is the best way of earning and that's the reason why you are here today to increase blog traffic.

Here you’ll learn 10 strategies that I used to drive more traffic to my blog’s that are shown below.

Top 10 Strategies For getting Traffic to Your Blog

  1. Write as much as you can
  2. Set more suitable headers on your posts
  3. Use social media
  4. Identify your niche well
  5. Add Media
  6. Add Links
  7. Add keywords
  8. Update old contents
  9. Sharing button
  10. Invite guest contributors

1) Write as much as you can

The past researches have always explained the fact that more likely you update the blog, the more will be the traffic built. Google works on the theory of maximum priority to the websites which have more of the fresh content rather than the one which has the same old date contents on them. Therefore, if you are looking forward to getting higher attentiveness from Google, then keep fresh content at least twice or thrice in a week on your blog. The only thing that helps you to rank on the first page on google is high-quality content and optimizing your blog post with relevant keywords.

2) Set more suitable headers on your posts

If you want to improve traffic on your blog, one of the best ways is to write fabulous headlines.  8 out of 10 readers will only click to read the content when the headlines are catchy enough to draw their attention. Possible titles will let the readers choose whether they should be clicked on or not. Titles should be such that readers are easily attracted to the solutions and promises stated. This will greatly improve readership.

3)  Use social media

We are in the world of social media and nothing can be better than sharing content on this biggest platform. Whenever any blog post is published, you need to surely share it on networks like Facebook, LinkedIn, Twitter, Pinterest, and Google+, etc. If correctly the content is shared across all these sites, then this can become one of the best traffic sources for your blog.

4) Identify your niche well

It is necessary to have a clear picture of your niche. If you are a combo of the basketball league, sea life, weight loss, travel destinations and so on then you are definitely going to confuse the readers. The major reason is that content will not let the audience know the genuine theme and you will mess us having poor traffic and sales. Make sure you are aware of the target audience and have the theme according to their needs and then conduct the specific message.

5) Add Media

The readership can be efficiently promoted up by adding photos or videos to your blogs. Adding photos can improve the visualization and also looks highly interesting to the readers thus increasing the positive returns and increase the traffic. Also, another advantage of adding photos to the blog is that in the alt tag you can add up the primary keyword. This will boost up the search engine optimization. But make sure you do not put anything and everything it can be a copyright issue which can further make you pay fines. Only use royalty-free images, you can simply get them from the net.

6) Add links

Whenever you are adding the product of some other companies or any services, make sure you add up a link that goes to the company’s web page. Google loves seeing outbound links on websites and boosts up the blog ranking. Also, you might get a link back from the company which is of added benefit. Additionally, readers like posts where they find resources more easily.

7) Add keywords

When we talk of search engine optimization, Keywords are the lifeline. If you are looking forward to generating more traffic, nothing can beat the most usage of SEO optimized keywords. Make sure that all the pages on the website have some keyword-based strategy. Take one key phrase you feel is relevant and your readers will look for and add it in your blog post. Then, you also need to add the keyword in the post title, in the alt tag of image, page headline and in the link of the page. This will help Google to recognize the content and eventually boost the traffic.

8)   Update old contents

If your old articles have brought a lot of traffic on your blogs, it is good to update them frequently. You can add more related information to your older posts. This will help your old readers remain connected with you and a new customer base will also add up. It is true that Google likes fresh articles but it is rather more helpful to take the old content, make some necessary changes and make it a fresh content. This is definitely a good option to drive more traffic to the blog.

9) Sharing button

Your readers can help you along to boost up the site traffic. Make sure you add some social media sharing buttons on the top of your post and the bottom. These buttons should link to social media sites like Twitter, Facebook, and LinkedIn, etc. Spreading the word for the readers become easy through it.

10) Invite guest contributors

When others write for your post, this will add more value to your blog. As a bonus, you are going to get more visitors on your site when these guest writers share the blogs on their networks. The new readership avenues are surely going to add up.

Well, these are some ultimately best ways that are used by a professional Digital marketing company to drive more traffic to your blog and increase sales. If you follow them accurately, reaching your goal will no longer be just a dream but a definite reality. So go ahead and happy blogging.


Best Online Advertising Ideas

Getting your ads in between most of the people is a challenge fit for the Internet, but with a diversity of platforms, it’s difficult to select the most efficient platform. While showcasing your services and products, you need to use the right websites for a valuable pay-per-click (PPC) campaign.

We’ve created a list of the eight best places to advertise online so that you can attract and convert your target audience, plus give your company the return on investment (ROI) it wants.

  1. Google Ads

Google Ads has led the industry and defeated many rivals, winning its status as the current go-to online advertising tool. As one of the best places to advertise your business, it helps you in meeting your marketing goals through both search and display networks.

The search network is where you can bid on keywords for ads in Google search results.

Keywords and long-tail keywords have special values, depending on their level of popularity (or search volume) and worth (or competition) among other companies. Many keywords have considerable competition, but you can find the appropriate terms for your business and budget.

After people type in their questions and scroll through results, the search results page features ads around the organic results. The ads appear at the top and bottom, and each paid ad gets labeled to tip-off searchers.

The display network expands your reach to Google-owned websites, like Google Maps and Gmail, and partner websites. The auction process for the display network lands you space on these pages rather than search results.

Google Ads develops better exchange rates and drives website traffic, and it uses smart technology to change to your needs. The setup is simple for first-timers, so you can launch into the promotional tool without wasting time.

  1. Bing Ads

Bing Ads performs similarly to Google, although its user base is smaller. Not all searchers stick with Google, which is why Bing claims the third-largest share of the search market. Your company can take advantage of this share in your advertising operations.

Bing Ads also offers another perk. Their audience spends 36 percent more when shopping online from their desktop than typical Internet searchers, so not only can Bing Ads bring more conversions but also higher-value ones.

With a sizeable crowd and probably fewer businesses competing for keywords, Bing Ads is an excellent place to advertise online. You can create custom bids for relevant keywords, and your search-specific ads can line the side, top, and bottom of organic searches.

Bing Ads covers two other search engines too:

  • Yahoo
  • AOL

With this additional coverage, your advertisements can earn extra exposure across the web.

  1. Facebook

Leading social media outlets, especially Facebook, have set their advertisement venues, and they can appeal to an audience uniquely. That’s why they serve as one of the best places to advertise your business.

Facebook Ads offer unmatched access into corner interests and broad markets, and can also target demographics like age and region with accuracy. Focusing on audience targeting means your Facebook ads go beyond keywords.

To get an ad spot on Facebook, you set a bid for the ad itself, rather than a keyword. You can spruce up your promotions on Facebook with visual aids, which can maximize engagement. Videos and images attached to the text in your ad can earn more people’s attention.

The range of places on Facebook where ads can show up is another plus. Ads can feature in the newsfeed, the side panel, and the messenger area. Video ads can also cut in during stories and live sessions.

  1. LinkedIn

LinkedIn, a social network site for business professionals can get the word out about your company through sponsored or dynamic ads. Their ad system provides to the corner of business-to-business (B2B) companies so you can connect to decision-makers.

Even for business-to-consumer (B2C) organizations, LinkedIn is an excellent place to advertise online. You can use LinkedIn, for example, to launch a recruiting ad campaign, which is useful when you’re looking to attract qualified or passive candidates in your industry.

The ads can appear in the right column and the newsfeed, or they can show as sponsored InMail messages or posts. These inbox interactions make advertising direct and give the sense of a personal request.

You can target your ads based on industry or location, but you can also make them concentrated in business size, position, seniority, and more. LinkedIn ad auctions operate on audiences, like Facebook.

  1. Instagram

Instagram is a powerhouse for brand-supported or sponsored posts, but they also have official ads. You can contact influencers, or popular Instagram personalities, to partner with your business, although influencer pricing and details are on a case-by-case basis.

Instagram’s versatility, however, makes it one of the best places to advertise your business.

Because Facebook owns Instagram, the ads are mostly consistent with Facebook’s methods. However, Instagram depends on graphics, so photo and video ads are featured in stories and feeds.

These branches out further into carousel ads, where viewers can swipe through similar products, and collection ads, where viewers can click on products within a picture. These can benefit your business if you’re an image-heavy company.

  1. Pinterest

Pinterest users are actively exploring ideas, so they’re apt to click on links. On the digital pinboard, your ads appear as promoted pins, mixing into the other image and text combinations.

Traffic, awareness, and engagement are the top marketing goals of Pinterest ads so that you can coordinate them with your overall business objective. For example, maybe you want to increase awareness for a brand-new product to drive sales.

The social website has a PPC framework and sufficient analytics to guide your campaign. Pinterest Ads have an extraordinary impact on their users, and they achieve profitable sales results.

  1. Twitter

Although Twitter has a broad array of users, there are a vital number of professionals on this social media platform. This can benefit B2B companies, but there are more applications for Twitter Ads. Younger individuals also make up a critical part of the audience.

Twitter is a fundamentally text-based social media network, although pictures and videos circulate, too. You can use hashtags, tweets, and trends as ads, or you can promote a trend. It’s also one of the best places to advertise online because of its broad targeting options.

Keywords are available for bidding, but that’s not the only option. You can also target audiences and remarket to website visitors, past followers, and more. Twitter is a valuable engagement tool for advertising that can bump up ROI.

  1. YouTube

Visitors on YouTube watch about one billion hours of video every day.

With the high consumption of videos, investing in video ads is a lucrative choice. As video ads perform differently than pictures or text ads, payment is dependent on someone choosing to view or click on your ad.

YouTube is under the umbrella of Google Ads, but their services can help you curate a video, even if you’re starting from scratch. They highlight a range of artistic platforms to set your video advertising in motion.

YouTube Ads are captivating, and they can obtain on the habits of technology users.

 

 


Effective Ways for Designing a Website Wireframe

There are a number of ways to design a website wireframe and mobile wireframes. Designers choose the one that they find most easy and user friendly. Looks basic, but wireframe design is beyond what we think of it. Just like the foundation of a website, wireframing a website or mobile app is like mapping out the actual structure of the website before the design begins.

Modern wireframe design approaches vary considering the fact we have a large number of wireframe design tools. Apart from the computer softwares, availability of online tools have also made it quite convenient to design wireframes. However, abundant of tools and other resources won’t ensure that your wireframe is perfectly designed.

Here in this article, I would like to walk you through some of the most effective practices of that will help you get most out of your website wireframe design.

1. Never use color. If necessary, use it purposely.

Use of color is impactful in design. But while designing a wireframe for your website, you must avoid using colors. However, use it sparingly and consistently and pick a color which is not in the clients’ pallette. This will ensure that your discussion always remains focused on the experience you are creating and not the visual design solutions to come.

2. Consistency is key to Every Design and Wireframes too

The purpose of the wireframe is meant to facilitate the designers and not distract. A good rule of thumb is to be consistent with elements like typography, spacing, and other structures.

3. Never be your own boss while Designing a Wireframe

Wireframe should not be designed through own assessment. It is all about sharing your ideas to your colleagues and co-workers. If you release your ideas, you give more room to the perfection. Seeking feedback from teammates often delivers the best of the wireframe design.

4. Communicate Functionalities and Interactions

Wireframing and prototyping are two different tools that often help you come up with more productive design before polishing your design. In both the processes, ask your client what they need. If you plan for user testing, prototyping your design is the best way to go.

5. Avoid Design Tools Taking Over your Creativity

If you are one of those using programs like Axure, do not let your creativity fade away being restricted by these tools. Spend some time to learn the basics. In such scenarios, sketching and whiteboarding can get your job done.

6. Make Use of Actual Content

Content writing is a design skill. It often helps understand your client and story in better way. Reviewing your wireframe design through Actual content helps you improve the design.

7. Learn to Control the Conversation

Hold up your website wireframe by controlling the conversation among your colleagues. While going through the difficult scenarios, make efforts to bring the conversation back around. You can interrupt politely and ask pertinent and open-ended questions.


Facts That Are Interesting About Running

The health benefits of running can never be underestimated. Running helps you lose weight, look young, strengthen muscles and bones, enhance growth hormone, prevent diabetes and stroke and keep your blood pressure under control.The benefits of running don’t stop there. Your cholesterol levels stay under control, blood clots minimise, immunity gets a boost, stress gets reduced and mood gets enhanced. Running is one of the first exercises mankind has ever tried. It is an enjoyable experience too as one may experience a high after running. You don’t need to buy any equipment to run and you can do it anywhere. This just makes it the best workout also. Here are some interesting facts about running.

Interesting facts about running are:

1.Running burns calories. Even those who cannot run fast can manage to burn 10 calories every minute during their run. So, it is worth it. Running can be a good way to burn extra calories. So, even if you can’t manage to run fast, you will still be able to make progress gradually.

2.Running can make your heart healthy and efficient. As your heart pumps and works hard while running, it is good to run regularly so that your health stays in good condition.

3.A study claims that runners can minimise their risk of suffering Alzheimer’s up to 60%. In fact, this applies to any physical activity, but running is one of the most primitive ways of being active.

4.Runners high is nothing but a euphoric feeling you get when you run. Your brain releases feel good chemicals which ease your stress.

5.Most of the runners claim to love bananas. This maybe because bananas energise the body and help to run with energy.

6.A research claims that the fat content in us can allow us to run for 3 continuous days. It means your fat can fuel your run only till that point. This also means that your accumulated fat can be lost if you run on a daily basis. But don’t try to run for longer periods on a single day as that would harm your joints and bones.

7.When your body is running, nearly 32 joints, 25 bones, 111 ligaments, nerves, tendons, blood vessels and a lot more should coordinate and work like a team. Only then your body will be able to move from point A to point B.

These are the facts that are interesting about running.


Lessons from picture

Lessons from this picture:
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  • Not all opportunities are to be taken. Some are traps.
  • A person can become so determined to destroy another person that they become blind and end up destroying themselves.
  • You fight best in your natural element and environment. Here the bird has advantage in his natural element.
  • Know your limits, we all have them.
  • Sometimes the best response to provocation is not to fight.
  • Sometimes to accomplish something you need team work, you will not always win alone.
  • Stick to what you do best and don't pursue what will kill you.

Facebook acquires whatsapp for $19 billion

Yes,  Facebook buys the WhatsApp and the price is $19 billion:
$4 billion in cash, about $12 billion in Facebook stock, and $3 billion in restricted shares, to pay out to WhatsApp employees over the next four years. For a five-year-old company with 50 employees, that translates into $380 million per person—and a heck of a haul for the startup’s venture investors, led by Sequoia Capital. WhatsApp founder Jan Koum, a former Yahoo! employee, will join Facebook’s board of directors.