Restaurant Feedback Apps that give power to your Customers
You might have encounters some feedback forms or messages right after performing a transaction on an e-wallet or an online food delivering apps. Even some time you might have got a survey form at a store to rate their services or asking about your expectations. But it can be boisterous if you have been asked to go to the store for these sorts of feedbacks. One of the best way proposed by mobile app development is the introduction of Feedback solution apps that offers the customers to provide feedback with their Smartphone. These apps are likely to have the best user experience.
A requirement of Customers feedback
We can explain the requirements for these feedbacks solutions in five distinct ways. These implementations can help in various businesses that includes online food ordering system, food catering, and restaurant business.
Here is the list of the requirements that can help the need for these kinds of apps:
Customers always have something to say about the services and this can give them a platform.
- It can be hard to take feedback from every customer and to follow their mindset.
- The introduction of mobile app development will eventually help in growing the business more.
- This will help in attending the customers more better way and by knowing what kind of services they wish to get it can be really helpful for you to stay forward.
- It can be recognized as the best revenue generation for many sorts of businesses.
Working
Customer Feedback apps have become the best tool for business owners and entrepreneurs to get feedback from their customers about their services. The appearance of mobile app development technology has made it practical and effective by giving a more natural way for the customers to reach out to the companies and share their experience with the service and the product.
These kinds of applications offer to send messages and push notifications on the user's device with a feedback link. Customers can click on the link to submit their feedback through their smartphones. This feedbacks will be saved in the databases for further review. There are various advantages of mobile app development in this that helps both the customers and the owners to get more reliable services.
List of Apps for Restaurant Feedback :
It has become important to have a customer feedback app for a restaurant to have the feedback from their customers after having a successful delivery of services. this helps in building a better relationship with the customers and helps in customer engagement.
piHappiness:
This is one of the best Customer survey apps that assists to know much about their customers and to build a real-time connection with them. Their services offer to give customer feedback solutions by learning the difference between customer expectations and restaurant offerings. With the help of mobile app development, there have been many features presented in this application that help in analyzing the situation perfectly. It uses Email, SMS, QRcode, etc. to conduct the survey.
Podium:
This platform is best suited for local businesses. It serves in customer engagement by offering new leads or with returning customers. The most active features introduced by mobile app development in this application. Is to register appointments and giving answers to the customers' inquiries on its own.
Fella Feeds:
Fella feeds Customer Solutions make use of the kiosk, ipads, and tablets to get feedback from the customers. It offers a unique way to involve customers by offering a referral program that assists in raising points by referrals and get exciting offers at regular visit at the website/app that can be redeemed while ordering something. The role of mobile app development in this to combine it with the android app to create real-time insights and effective user experience.
Go Survey:
This application serves its role offline. This application serves in getting real-time data by making use of some common use examples that involve capturing leads, carrying surveys and collecting feedback from customers. It has an Auto-email respond feature that sends confirmation mails to the customers after successfully obtaining the feedback.
Advantages of Customer Feedback Apps:
Improve Services:
These forms offer restaurants to upgrade their services by acting efficiently on their feedbacks. It can be either positive or negative and the restaurant will get benefits from both of them.
Referral Program:
These referral programs can help in customer engagement by giving them interesting offers and points that can be redeemed while placing an order. The arrival of mobile app development has made it very easier.
Feedback Analysis:
The registered feedbacks will be saved in the database for future analysis to better understand the customer response and the services they wish to receive.
Staff Performance:
Apart from the customers, it will also help to rate your staff based on their services and works. It will help in selecting the performer of the month by deciding their services.
Conclusion-
With all this, we can conclude that mobile app development has made it way more comfortable for the customers and the business owners to connect. If you are looking to develop a restaurant feedback app then reach a Mobile app development specialist to better discuss your idea and the plan for better implementation.
Conversion of Website into Mobile App - App Converter
People are much more technical and they are observing for more innovative things to happen at their pointer over by designing an app from the website that is not that difficult to afford. Now everyone is handling their smartphones and grasp all at their fingertips. People are looking for their satisfaction in their seat and so it is the most accurate and good idea to have a mobile app for all business. Here we explain how to transform the website into the mobile app
Why this conversion
There are multiple reasons for creating an app from the website, as follows:
- A mobile app requests better personalization. It allows users to set up their favorites at the start.
- Sending push notifications, as well as in-app announcements, are calmer with a mobile app.
- Mobile device structures like the contact list, GPS, etc. can be used well with an app.
- Apps usually offer limited functionalities disconnected, which is a benefit.
- Mobile navigation plans can be very good-looking hence, this is another benefit of convert website to mobile app
- Mobile users spend 90% of their mobile time on apps. You can knock into this advantage with a mobile app.
- Providing well designed, an app would an a perform website on mobile.
What Goes in And What Goes Out
Creating an app from the website here Websites and Apps aren’t two surfaces of a single coin, somewhat they are two dissimilar coins with their surfaces. A feature that you see doing interests on one platform, might not be capable to create the same charmed on the other. Therefore, you need to choose, which structures and content to take on a panel with you; there will be some that are completely meant for Apps and others fully for Websites. These features with their similar content are carried down first to the App. They are supplementary given to the design teams.
UX Design
User Experience is rather that needs the whole of your care; you have to put yourselves in users’ shoes, and then innovation ideas.
Consistency
In designing an app from the website, the website contains lots of pictures, videos, writing, and other visual rudiments, whereas owing to the secondary screen of the mobile, you cannot place up everything on your App; that’s the reason we keep only certain structures to be taken down to the App.
Thumb-friendly
Place the foremost Call-to-Action inside the thumb-friendly zone of the device interface, for workers do not like to tire their thumbs to reach the top inaccessible corners of the screen.
Smooth navigation
Websites have lengthy and complicated interactions, and that’s what your customer would not seek in your app. Interactions with App are rather meant to be simple, your customer logs in, does his/her work and logs out of the App. You can keep tools Tab bars, Hamburger menus, and Gesture-based navigation to develop the discoverability and availability of the content on your App.
Hamburger Menus are hidden menus that do not arise onto the screen until a user taps or swipes to understanding them. They save a lot of screen space and offer users with a simple option to navigate.
Tab Bars typically lie at the bottom of the screen, containing a direct link to the principal features that the app serves. And, one of the main benefits that it owns over Hamburger menus is that tab bars lie in the thumb-friendly zone.
Gesture-based navigation is automatically created. Instead of menus and bars, users can navigate through signs. Gesture-based navigation includes features based on user natures, like touch, scan, swipe, rotate, blowout, long press, and knock.
Design and Development
Apps moreover require an available design, that improves the App content according to device size and resolution and sees all the hardware and software requirements. Reverse Testing is carried out, to make sure that the App content fits well, the functionality of the app that satisfies the purpose such as communication networks, work efficiently and services.
There is a huge difference between how Websites and Apps interconnect with the server and the database. A Website address queries straight to the database, while an App first connects with its underlying API, which then forwards request to the database.
Launch
Want to start with the Smallest Viable Product or MVP; in this, at first, an App with the center features is built and launched, its user answer is noted and examined. Based on the analysis, product development is passed out. This way you get a product, that complies with all the users’ needs and demands.
Benefits Website Conversion
Enhanced Personalization
Convert website to the mobile app, Mobile apps offer improved personalization by assisting customers with customized content, created on their favorites. A mobile app also evaluates user performance and engagement, making references, and updates based on it. Also, apps similarly have the skill to track a user’s place and provide geography-specific gratified.
Offline Skills
Though mobile apps need an internet connection to do generally held of their methods, they also can offer fundamental content and functionality to app users even in the offline method. Allowing the operators to reach the app content in an offline method can help you stay their attention and make a long-term connection with them.
Works Faster
A mobile app achieves much earlier than a website as it uses the preferences set by the users to take dynamic actions on their behalf. Also, an app near stores the data in the mobile device, making it simple to recover data and bring enhanced user experience. If you have a mobile website and think you don’t need a mobile app, think once more! Mobile websites use JavaScript code to do most of their determinations, while the framework that mobile apps use for activities is faster than JavaScript.
Enhanced Visibility
As per the newest reports, a normal user consumes at least two hours a day on apps that they’ve associated on their devices, which is a lot extra than they assure on websites. This even comes diagonally can prove to be convenient for businesses in developing their prominence through apps. Moreover, a mobile app also supports influence the users’ insight about a product by giving them all the required content right at their fingertips.
Proper Connectivity
With a mobile app right in the hearts and bags of the customers, you can stay connected with them 24/7, from wherever, and over any device, which is impossible to complete through just a website. The ability to send instant notices, the one-tap path to business contacts, and several other excellent features are the reasons why businesses global are joining the app fashion.
Conclusion
People are much more technical and they are looking for more innovative things to happen at their pointer over by creating an app from a website that is not that hard to afford. The choice to spend time and money on making a new product is always not the calmest one. Sometimes it seems too risky, sometimes the advantages are not as clear as we would like. Luckily for you, mobile is one of the most powerful trends as for today, so to convert the website to the mobile app is a win-win situation.
Voice Engine optimizations Strategies for Voice Search SEO
Voice Engine Optimization strategies are very much useful and mostly require to be used in this recent online Era. Voice Search usage is drastically growing day by day according to many analytical studies carried by many leading research institutes. It is assumed that in future 30 to 50 percent of the search results will be handled through Voice Search on Google.
These are the most trustworthy online strategies to be followed to optimization Voice Search -
Business listings Optimization and management:
Always optimize and manage accurate business listings on Google. You should optimize your Google business listing correct, clean and fresh. If business listings are not optimized it will be a superior loss since every year around 10.3 $ million are lost due to wrong business listings online. It is very necessary to provide essential and relevant information to your users, make sure you give proper and detailed information like name, address, and phone number to all your loyal users.
Speed of Site:
Speed up your websites, it is necessary for every web developer to develop user-friendly and speedy websites and flexible websites. Websites must be flexible with the proper and expected resolution based on different device usage. Voice search is used in various devices like mobile phones, tablets, laptops, and desktops. Mobile voice search users need results on-the-go; hence google has released mobile-first indexing updates.
To assure best website speed, use accelerates mobile page in your website, using AMP you can see your website speed automatically decreases to approx 1 sec, it gives better user experience and also boosts your website speed.
The strategy of Fresh content:
Concentrate on questions to build awareness among your user segment, voice search segment users are very intelligent they just don’t use keywords they feel free to ask detailed questions during voice search. This is to be remarked that 41 percent of the voice search users are asking questions to Google assistant lie to their best friend.
Marketers must assure all potential keywords and idioms used in your site and also concentrate on more natural questions your audience or targeted segments looking for.
Content Strategies Refinement :
Contents of your page must be self-sufficient and it must be best refined, if your using featured snippet on your page then you must ensure that you optimize for voice search since 40 % of the voice search answers always come from featured snippets.
Some best content strategies:
- Build an effective FAQ’s Page on your site and provide answers to drive essential traffic to your site, it also leads to best and powerful reviews and rankings.
- Content must always be active and fresh, regularly keep it updated
- Use markup languages<H2> header tags, to high-lightened and marked up questions.
- Use Google by Business: Solve questions on your Google listing
- Create and develop compelling questions
Testing:
Testing is one of the primary stages need to be conducted before any launch, You must always test the voice search features and functionality by yourself because it’s always needed to be ensured best since voice search optimization is still new.
Testing process
- Test with multiple devices such as desktop, mobile phones, laptops, notepads, etc.,
- Frequently check the results generated.
- Ensure which listing you offer on which device.
- Competing analysis of your ranking and your competitor's ranking.
Measuring user satisfaction in your app and how to increase it
All developers and businesses want users to use their apps. Mobile apps are not only costly and time-consuming to develop, but they’re created to be used by real people to resolve real problems, so when app downloads are low it’s disappointing.
Engagement, maintenance, and growth rates are essential to showing the value of an app and measuring its profit on investment. But one metric is more valuable than all of them is user satisfaction.
If your users are happy, they’re more expected to engage, spend more, and advertised the word about your app to their friends and family or post about their app experience online.
And considering 84% of people believe online reviews as much as an individual recommendation, it is important that you keep users and customers on your side.
If users aren’t satisfied with your app, they’re not going to drop you an email to complain – they’re likely to share their adverse experience with their family, or worse, talk about their experience on social media.
Developing a successful app has many more advantages than earning five-star reviews or random purchases from your e-commerce store.
Happy users are more likely to do business with you again if they have a positive experience, and according to a research that loyal customers are worth up to ten times their primary purchase value, so they could become a long-term customer if they’re happy.
Here are some of the ways you can ensure your app keeps all of your users happy…
Data Rely
One of the simplest methods to get a feel for user comfort is to analyze your data. Analyze where users are getting your app, how long they’re engaging with your content when they download it, and where your current drop-off points are.
If users aren’t going past your sign-up page, then the possibilities are that you’re disappointed to give an enjoyable onboarding, and you may require to go back to the drawing board and review your user experience.
However, data can only go so far in painting the picture of user satisfaction. You should not significantly assume that a customer is unhappy with your app because they’ve only started it once – they might’ve been distracted and require a reminder that you’re there to help them to engage with you. Keep an open mind and let users not numbers do the talking.
Conduct Surveys
The best method to measure user satisfaction and get the thumbs up on new highlights is to conduct a small survey within your app. Be careful – “are you pleased with our app?” doesn’t give you anything to work on, but “what do you think about our new shopping feature?” does.
Rather than attacking users with a survey when they open the app, make it opt-in or ask questions via a pop-up every time they finish a session.
It will take time to establish your feedback, but growing smaller pieces over time will result in higher engagement rates than expecting every user to complete a three-page in-depth survey about their experience.
Keep your questions small and only ask questions that mean something to your business. If you’re not thinking about developing an augmented reality feature, for example, don’t hang the carrot and ask users if they’d like to see an AR tool.
Doing so will raise expectations and boost users to shop around for other apps rather than staying faithful to your brand.
As always when collecting user feedback, tailor your questions to your various audiences and isolate targets to maximize engagement and useful responses – a one-size-fits-all survey won’t work and feedback won’t be as useful.
A segment to get the most out of your survey.
Incentivize
If users aren’t engaging with your survey but they’re consuming time in your app, push them in the right direction by offering incentives such as a free trial of your premium service or a discount code off their next shop.
We all get frustrated when apps attack us with offers to leave a review or submit feedback, so when a freebie is offered, users generally feel more confident about providing feedback and will offer more useful, actionable points than if they were giving comments off their own back.
If you’re attempting to flesh out your app and build new features and functionality, you could even ask users to present their ideas and offer the winner a prize and their name in your app’s credits as a thank you.
Once you’ve collected feedback and understand what bothers users have about your app, the next step is to achieve those changes to increase user satisfaction.
Simple Things
Users downloaded your app for a purpose, whether it was to buy a dress from your store or order a takeaway after a busy day at work.
Simplify your app and don’t try to reinvent the wheel – help users reach your tools as soon as they can, and they’ll be more satisfied as a result.
Onboarding is key here – don’t have users fill out a thousand form fields before they can get started; keep it simple and restrict the conflict between your app and their requirements.
Common friction points like logging in, creating an account, leaving a review or joining with friends can all come later – let users complete their initial task before doing anything else.
Always Present for users
User satisfaction is about much more than giving a cutting-edge app with interesting features; it’s about giving customers that you’re there for them.
Make your team is as easily available as possible through phone support, live chat, social media or an in-app ticketing system and create a knowledge base with video tutorials to help when your team isn’t available.
If a user can’t find what they want within your app and there’s nobody to talk to, you’re presenting them a poor user experience and they’re unlikely to stick around for long.
Reply to every comment and query, even if it’s been answered before.
Some brands will automatically redirect users to a knowledge base or help center, but giving a personal reply on social media or a forum shows that you genuinely worry about your users and their involvement within your app, and they’ll usually become more engaged as a result.
Make sure you’re on the peak of your App Store and Google Play Store reviews, too, responding to both positive and negative feedback.
Thank users for their time and tell them that you’ll address their interests and comments – if you’re prompt and offer solutions that make users happy, then in-app satisfaction will normally climb and help you create a chart-topping app.
Always optimize and improve
Finally, a quick word on maintenance. Businesses simply want to keep their investment to a minimum after spending in an app, but the fact is that an app is a continuing commitment.
If you launch an app in January then it’s almost surely going to require tweaking and updating by April. Operating system updates and viruses need to be addressed to assure you’re delivering good user experience and that your app loads fast and perform consistently.
Conclusion
Whether you’re optimizing your website for SEO, doing a pay-per-click campaign or building an app, it’s easy to turn to data and analytics to decide whether you’re on the right path.
Whilst data is necessary, user satisfaction and happiness should be your focus preference – because that’s what encourages you to create sales and keeps your business floating.
Improve Web Content by Using KPIs
All marketing campaigns should meet certain goals, whether they’re related to obtaining new customers, increasing customer satisfaction, or selling more to existing customers. That holds for content marketing initiatives – everything from social media posts to eBooks, and everything in-between. In this article, we’ll help you determine how to choose the correct KPIs to meet your business goals.
Tracking content performance is the key to a successful campaign, but you can’t do that unless you know which metrics to track.
How do you measure whether a content piece (blog post, ebook, social media post, etc.) is meeting the goals it needs to? To meet these goals, you’ll need measurable indicators that can help you gauge the progress and make any required changes. These measurable indicators are known as Key Performance Indicators (KPIs).
“A KPI is a…metric that helps you measure performance”
A KPI is a measurement or metric that helps you measure performance (for example, of a blog post) relative to the goals you want to accomplish. When setting up KPIs, it’s important to be focused and set up KPIs that directly lead to your goal.
Focusing on the wrong set of KPIs can give you an incorrect view of how your campaigns are delivering. Far too many marketers have encountered disaster because they were tracking the wrong KPIs…resulting in large amounts of wasted budget and poor results.
With the correct KPIs set, you’ll be positioned to secure your campaigns are highly successful.
Choosing the Correct KPIs
There is no one-size-fits-all KPI – the right one depends on what you’re doing and how you’re doing it. Keep the following portions and tips in mind when you’re setting up KPIs for your content marketing campaigns:
Business Goals Setting
The primary function of KPIs is to help your content reach your business goals by measuring their progress and contribution. As such, your KPIs can only work if you have clear and specific business goals that you want your content piece or campaign to complete, such as:
- Acquire new customers;
- Increase eCommerce revenue;
- Generate more marketing qualified leads (MQLs);
- Generate more sales qualified leads (SQLs);
- Generate more leads that convert into a purchase.
Understanding Revenue Model & Sales Process
Websites typically fall into one of three broad business types: ad-driven, eCommerce, and leads-driven. This article will focus primarily on businesses that need to generate leads or drive eCommerce revenue.
If your company concentrates on driving eCommerce revenue, this is usually pretty easy to track. Google Analytics and other solutions have built-in features for directly tracking eCommerce revenue.
If your company concentrates on generating leads that are contacted and closed by a sales team, the picture is a little more complicated. It’s easy to track leads, but savvy marketers do much more than that – you’ll need to have a full understanding of the sales process, and how leads are tracked through each step.
For example, a professional consulting firm might have a sales cycle that looks something like this:
- User reads a blog post;
- User downloads an ebook or other resources;
- User receives a series of emails;
- User communicates with salesperson;
- User gets a proposal;
- User decides to purchase the consulting package offered.
Setting Different KPIs for Different Campaigns
Most likely, your company will have multiple sales processes, with each one being a little different depending on the type of view, which campaign they responded to, what you’re trying to sell to them, and so forth. You’ll likely need a slightly different set of KPIs for each sales process and/or marketing campaign you launch.
Goal of KPI
Here’s a good rule of thumb when choosing KPIs for content pieces: the purpose of each piece of content is to move the user to the next step in the sales process.
Set a KPI for each piece of content that measures its ability to get a user to the next step.
- User reads a blog post; KPI is conversions to download an ebook or other resources.
- User downloads an ebook or other resources; KPI is % of users who click on the CTA and contact a sales representative.
- User receives a series of emails; KPI is % of users who contact a sales spokesperson.
- User communicates with salesperson; KPI is % of users who request the proposal.
- User receives a proposal; KPI is the % of users who purchase the proposed solution.
- User decides to purchase the consulting package offered; it’s a win!
Before you can set KPIs for a given piece of content, you need to know where in the buying process the content will interact with users, and what the next step is!
Ultimate Conversions & Micro-Conversions
For most websites, the ultimate goal is revenue, whether it’s gained via eCommerce or via generating leads that close into sales. That’s your ultimate goal, and revenue should be the ultimate KPI you use to track the success of marketing campaigns.
But it doesn’t necessarily make sense to track each content piece’s performance based on the ultimate KPI (revenue). As mentioned above, you’ll likely have different KPIs for each step of the sales process – these are often called micro-conversions or KPIs.
But always keep an eye on how your micro-conversions relate to your ultimate goal. If you’re seeing good results performing your micro-conversions but you’re not achieving your ultimate goal (i.e. revenue) that’s a red flag that there’s a problem with your campaign targeting or strategy.
Run Away From Vanity Metrics
Far too many marketers love to report on good metrics but don’t necessarily help you make a profit. These are ultimately vanity metrics – and you want to avoid paying too much attention to them. Here are a few popular metrics that you should usually avoid using as KPIs:
- Pageviews
- Site visits
- Bounce rate
- Time on site
- Social media likes
- Social media shares
Managing KPIs
All of your Key Performance Indicators should be objectively identified, measured, and tracked. To help with that, you can create a spreadsheet or worksheet to keep track of your KPIs for each campaign, which usually works well to track KPIs at multiple levels: overall, campaign-level, and content-level.
Don’t Forget Attribution
Because many analytics solutions are set to use a specific type of attribution (such as last-click), it’s easy to get inaccurate metrics for some points in your sales cycle.
Take this example sales cycle:
- Prospect clicks on a PPC ad
- Prospect downloads a free ebook
- The prospect clicks a link in the ebook to purchase the full training package
In a case like this, if your analytics program uses last-click attribution, it would show 1 sale attributed to the ebook campaign link, and 0 sales attributed to the PPC ad campaign.
That’s why it’s important to understand and use different attribution models. If you’re using Google Analytics, you can view a variety of attribution models, as well as create custom attribution models to accurately track each step in your sales process.
Accelerating Growth with Competitive Intelligence
As the market changes rapidly, you must know the market changes and new initiatives taken by your business rivals. Explaining and examining the different business aspects of your company and competitors helps you exploit opportunities and refine your strategies for future business threats.
In the changing business environment, making advancements in competitive measuring, monitoring or management strategies has become crucial. Hence, businesses are using Competitive Intelligence (CI) to obtain the necessary insights into the market and identify what their rivals are planing.
Examining competitive intelligence helps you in finding out the following questions:
- How to understand and compete in changing the market climate?
- How to identify competitors and the strategies that they follow?
- How to gain sophisticated insights to beat your competition?
- How to formulate an effective competitive strategy?
- How to follow the latest marketing, growth, and conversion strategies?
Staging a Successful Cloak-And-Dagger Operation
CI enables better business performance and accelerates your competitive win rates. It involves gathering the scattered bits and pieces of facts, observations, and rumors, collectively termed as data. Then a team of experts performs pooling of these bits of data known as information. After integrating the important data, the significant information undergoes distillation. The information so analyzed is called intelligence that brings market insights to empower your business.
Taking Better Decisions
Data helps businesses analyze their growth strategies and figure out the essential missing elements to acquire the competitive landscape. This information helps them in finding any market gaps and exploit the weaknesses of their competitors. Therefore, you must spot your existing and emerging competitors, and keep a watchful eye on them to gather data.
Competitive intelligence is all about evaluating business strengths and avoiding or minimizing threats from established and emerging competitors with better decision-making. It brings agility in decision-making strategies with the changing industry dynamics:
- Strategic decisions: These are long-term decisions that are based upon strategic planning in harmony with the mission and objectives of your business. CI not only appraises business but also helps to discern the rivals and their strategies and setting business goals. Therefore, you can overcome all the present and future competitive challenges and market hurdles. Besides, you can make strategic decisions for the overall planning of your business.
- Operational decisions: These are medium-period based decisions that are not frequently taken. Operational decisions are related to production and industry growth. With competitive intelligence, you can evaluate how your competitors are selling their products and exploit the market gaps in the best way to enhance your profit margins. This helps in taking more effective operational decisions in various operational aspects.
- Tactical decisions: Tactical decisions are short-term resolutions that are made in connection with issues such as capturing market share and collecting maximum revenues. Intelligent data helps you in making wiser tactical decisions to grasp the potential market and competitive opportunities, thereby enabling you to assess moderate uncertainties in a cut-throat market environment.
Improve Business Framework
Mirror your competitors’ business strategies and unearth their tactics to advance your market framework and processes. Competitive intelligence aids you in understanding the weaknesses of your business rivals and identifying innovation opportunities. Also, it helps you in informed commercial planning based on next-generation business concepts.
- STRENGTHS: Business strengths are internal positive attributes of your business that stimulate your growth. Competitive intelligence helps you identify your uniqueness and analyze competitive advantage.
- WEAKNESSES: Competitive intelligence helps you in finding your business weaknesses. It helps you in adopting the best practices of your competitors to make improvements in your business strategies.
- OPPORTUNITIES: Gather and analyze intelligence information about the latest market trends and your key competitors. Therefore, exploit competitive opportunities and build a plan for your business growth.
- THREATS: Competitive intelligence notifies you with an early warning for disruptive changes in the competitive landscape. It helps you accentuate the aggressive menaces to create and implement defensive strategies, thereby overcoming the threats from your competition.
CI gained through SWOT and TOWS analysis helps you in:
- Identifying and utilizing innovation opportunities
- polishing product development strategies
- harness disruptive technologies
- filter win-loss strategies
- benchmark performance
- accelerate mergers and acquisitions
Profitable Customer Acquisition
In this competitive ecosystem, customer-centricity plays a crucial role in business growth. With it comes the necessity to build and retain connections with potential and existing customers. CI aids you to outcompete your business rivals by crafting improved customer management strategies. The attributes of these strategies will expand your business value and broaden a loyal customer base.
- Support customer acquisition strategy: Competitive intelligence helps you create a supportive acquisition strategy. You will find out the best tactics and procedures to solve customer needs by monitoring competitors’ customer engagement activities and solutions for their customers’ pain points.
- Understand customer satisfaction strategy: The intelligent data gathered from analyzing the market and identifying your business rivals helps you work out the best solutions for your customers’ pain points. Also, impeccable customer support helps you listen to your customers and address their concerns.
Measuring Success
With competitive intelligence, you can create certain actionable strategies and processes that drive you closer to your business goals. These business battlecards determine the impact on sales, performance, and growth with competitive intelligence programs. Therefore, it is wise to establish if the intelligent data is fueling your business towards growth or not.
- Establish metrics: Set metrics to define the quantifiable measure to check the success rate of your intelligent data performance.
- Determine the accuracy of CI: Ensure that the collected intelligent data signifies industry practices and trends that are helpful for your business.
- Winning rate: Check if the intelligent information is beneficial for your business and helping you to outstand your competitors.
- Achieve notable sales cycle length: Make sure that the sales cycle length achieved after employing competitive intelligence programs is significant.
- Influence your revenue: Evaluate if the intelligence-gathering efforts are making a difference and influencing the total revenue generated by your business.
- Get feedback from a customer-facing team: Coordinate with your company’s support team to share ideas and results from the use of competitive intelligence. You can ask the following questions:
- How do they use competitive intelligence?
- Do they use the data daily?
- Do they have any data usage specifications?
- What more can be added?
- Did they hit their target?
- Are there any issues with the value pitch?
Competitive intelligence augments your key business decision capabilities to drive growth.
Best Mobile UX Design Important Points
Providing an out of the box mobile ux design to the users has always been the prime concern for every UI designer. The challenge of fitting in every component within 4-6 inch of the available mobile screen is huge.
Since mobile UX design can really be tricky, here we shall discuss several attributes of a good UX that often lies in the mainstream and are very prominent.
Display System and Task Status
The users must be told on about the system operations with easy to understand system status appearing on the main screen at the certain period of time depending on the task operations.
Find a Match Between the System and the real World
Designers goal is to focus on the common language and concepts that users might find in the real world. Presenting your information in a logical order and carrying on to the user’s expectations obtained from their real-world scenarios will cut down the cognitive strain and produce a system that is convenient to use.
User Interaction and freedom
Make sure to offer users some space on your mobile UX design where you ask them to choose from move forward or go backward. This also includes doing and undoing an action.
Mobile UX Design Consistency and Design Standards
User Interface designer must take into the account the graphic components and the terminologies that are required to be maintained across other similar platforms. For an instance, an icon used to display certain category or concept must represent the same concept even when it is used on a different screen.
Error Prevention
Always ensure that potential errors are kept to a minimum while designing systems. No user would love being called upon to identify and get rid of problems that might occasionally occur and be beyond the level of user expertise. Two ways error prevention i.e. eliminating and flagging result in error prevention.
Flexibility and Efficiency
With enhanced use comes the demand for fewer clicks and faster navigation. A good way to achieve this is through abbreviations, shortcut keys, function keys, hidden commands and macro facilities. The end users should be capable of customizing or tailoring the web interface as per their choice. They should be able to take frequent actions in the most convenient way.
Aesthetic and Minimalist Design
Keep your interface minimal. Get rid of any unnecessary or ambiguous information that might affect user’s limited attentional resources. Hence, the display should only incorporate the necessary components for the active tasks while offering clearly noticeable and unambiguous means of site or app navigating.
Help users recognize
Check out for any errors and recover from them. Every designer should consider the fact that users are not aware of any technical aspects. So, make sure to display all the error messages in a plain language, so that they do not get lost in the transition.
Effective Ways for Designing a Website Wireframe
There are a number of ways to design a website wireframe and mobile wireframes. Designers choose the one that they find most easy and user friendly. Looks basic, but wireframe design is beyond what we think of it. Just like the foundation of a website, wireframing a website or mobile app is like mapping out the actual structure of the website before the design begins.
Modern wireframe design approaches vary considering the fact we have a large number of wireframe design tools. Apart from the computer softwares, availability of online tools have also made it quite convenient to design wireframes. However, abundant of tools and other resources won’t ensure that your wireframe is perfectly designed.
Here in this article, I would like to walk you through some of the most effective practices of that will help you get most out of your website wireframe design.
1. Never use color. If necessary, use it purposely.
Use of color is impactful in design. But while designing a wireframe for your website, you must avoid using colors. However, use it sparingly and consistently and pick a color which is not in the clients’ pallette. This will ensure that your discussion always remains focused on the experience you are creating and not the visual design solutions to come.
2. Consistency is key to Every Design and Wireframes too
The purpose of the wireframe is meant to facilitate the designers and not distract. A good rule of thumb is to be consistent with elements like typography, spacing, and other structures.
3. Never be your own boss while Designing a Wireframe
Wireframe should not be designed through own assessment. It is all about sharing your ideas to your colleagues and co-workers. If you release your ideas, you give more room to the perfection. Seeking feedback from teammates often delivers the best of the wireframe design.
4. Communicate Functionalities and Interactions
Wireframing and prototyping are two different tools that often help you come up with more productive design before polishing your design. In both the processes, ask your client what they need. If you plan for user testing, prototyping your design is the best way to go.
5. Avoid Design Tools Taking Over your Creativity
If you are one of those using programs like Axure, do not let your creativity fade away being restricted by these tools. Spend some time to learn the basics. In such scenarios, sketching and whiteboarding can get your job done.
6. Make Use of Actual Content
Content writing is a design skill. It often helps understand your client and story in better way. Reviewing your wireframe design through Actual content helps you improve the design.
7. Learn to Control the Conversation
Hold up your website wireframe by controlling the conversation among your colleagues. While going through the difficult scenarios, make efforts to bring the conversation back around. You can interrupt politely and ask pertinent and open-ended questions.
Lessons from picture
- Not all opportunities are to be taken. Some are traps.
- A person can become so determined to destroy another person that they become blind and end up destroying themselves.
- You fight best in your natural element and environment. Here the bird has advantage in his natural element.
- Know your limits, we all have them.
- Sometimes the best response to provocation is not to fight.
- Sometimes to accomplish something you need team work, you will not always win alone.
- Stick to what you do best and don't pursue what will kill you.
Pixel, made by Google
Google at their #madebyGoogle event announced the Google Pixel and Pixel XL smartphones. The new smartphones come with the Pixel UI.
The Google Pixel and Pixel XL will be the first phone that comes with Google Assistant out of the box. The Google Assistant comes with their new machine learning AI which sits right on the Pixel.
DXOmark rates the Google Pixel’s camera at 89 a 3 points above the iPhone 7. The camera on the Pixel is a 12.3 MP camera with f/2.0 aperture and a 1.55 micron pixel size. You get HDR Plus, without any shutter lag and smart bursts which select the best shot.
Google Pixel comes with unlimited online storage for Photos and Videos at full quality. The Pixel phones are the latest to run Android Nougat (version 7.1), the latest version of Google’s mobile operating system. Additionally, with Pixel you also get a customer care on call 24/7 with Google via the settings app. You can also share your screen live with the support agents for troubleshooting.
The Pixel will come with a 5 inch display while the Pixel XL comes with a 5.5 inch display. Both have a AMOLED screen. The Pixel and Pixel XL run on a Qualcomm Snapdragon 821 with 4GB of RAM. The Pixel will get a 2770 mAh battery while the Pixel XL gets a large 3450 mAh battery.