Voice Engine optimizations Strategies for Voice Search SEO

Voice Engine Optimization strategies are very much useful and mostly require to be used in this recent online Era. Voice Search usage is drastically growing day by day according to many analytical studies carried by many leading research institutes. It is assumed that in future 30 to 50 percent of the search results will be handled through Voice Search on Google.

These are the most trustworthy online strategies to be followed to optimization Voice Search -

Business listings Optimization and management:

Always optimize and manage accurate business listings on Google. You should optimize your Google business listing correct, clean and fresh. If business listings are not optimized it will be a superior loss since every year around 10.3 $ million are lost due to wrong business listings online. It is very necessary to provide essential and relevant information to your users, make sure you give proper and detailed information like name, address, and phone number to all your loyal users.

Speed of Site:

Speed up your websites, it is necessary for every web developer to develop user-friendly and speedy websites and flexible websites. Websites must be flexible with the proper and expected resolution based on different device usage. Voice search is used in various devices like mobile phones, tablets, laptops, and desktops. Mobile voice search users need results on-the-go; hence google has released mobile-first indexing updates.

To assure best website speed, use accelerates mobile page in your website, using AMP you can see your website speed automatically decreases to approx 1 sec, it gives better user experience and also boosts your website speed.

The strategy of Fresh content: 

Concentrate on questions to build awareness among your user segment, voice search segment users are very intelligent they just don’t use keywords they feel free to ask detailed questions during voice search. This is to be remarked that 41 percent of the voice search users are asking questions to Google assistant lie to their best friend.

Marketers must assure all potential keywords and idioms used in your site and also concentrate on more natural questions your audience or targeted segments looking for.

Content Strategies Refinement :

Contents of your page must be self-sufficient and it must be best refined, if your using featured snippet on your page then you must ensure that you optimize for voice search since 40 % of the voice search answers always come from featured snippets.

Some best content strategies:

  • Build an effective FAQ’s Page on your site and provide answers to drive essential traffic to your site, it also leads to best and powerful reviews and rankings.
  • Content must always be active and fresh, regularly keep it updated
  • Use markup languages<H2> header tags, to high-lightened and marked up questions.
  • Use Google by Business: Solve questions on your Google listing
  • Create and develop compelling questions

Testing:

Testing is one of the primary stages need to be conducted before any launch, You must always test the voice search features and functionality by yourself because it’s always needed to be ensured best since voice search optimization is still new.

Testing process

  • Test with multiple devices such as desktop, mobile phones, laptops, notepads, etc.,
  • Frequently check the results generated.
  • Ensure which listing you offer on which device.
  • Competing analysis of your ranking and your competitor's ranking.

Top Free SEO Tools of 2019 Recommended by Experts 

A complete listing of the top SEO tools of 2019. For digital marketers who desire to massively boost traffic and sales as soon as possible.

1. Free Website SEO Check-Up

Features:

  1. Run endless analysis on our most powerful servers.
  2. Saved reports make it easy to view growth and past work.
  3. In-Depth Website Review
  4. Side-by-side SEO comparisons with rivals.

2. Internet Archive — Wayback Machine

It allows you to take, manage and search collections of digital content without any technical expertise or hosting facilities. Capture a web page as it looks now for use as a trusted reference in the future.

3. Moz Local Listing Store

One of the most useful tools to grow your Local SEO. Moz retrieves data from various sources like Google, Facebook and measures the efficiency, duplicacy, and completeness of the business listings across the search engines. Moz shares your business listing across the search engines and makes it feasible for the new customers to spot your business.

4. Screaming Frog — SEO Spider

The SEO Spider is a desktop website auditor for PC, Mac or Linux which drags websites’ links, images, CSS, script, and apps like a search engine to assess onsite SEO. It is a website crawler, that enables you to drag websites’ URLs and get key onsite elements to reviews onsite SEO.

5. Google Page Speed Insights by Google

Features:

  1. Get your Page Speed score and use Page Speed ideas to create your web site faster through our online tool.
  2. Run the open source Page Speed Modules on your Apache or Nginx server to automatically rewrite and optimize resources on your web site.
  3. Leverage Google’s Public DNS to improve the security and speed of your browsing experience.
  4. Speed up your site by using Google’s infrastructure to assist the most popular, open-source JavaScript libraries

6. Redirect Detective

Redirect Detective is a free tool that enables you to do a full track of a URL Redirect.

It will give you the entire path a redirect takes to get to the endpoint. In some cases, you might be amazed at just how many URL’s a redirect will go through.

7. Broken Link Checker

Features: 

  1. Tests your websites and blogs for dead links
  2. Can scan an endless number of web-pages
  3. Certifies both internal and external URLs
  4. Displays the location of problematic links in your HTML
  5. Reports error codes (404 etc) for all bad URLs
  6. Runs on Windows, Mac OSX, Linux, Android, and iOS

8. Markup Validation Service

This validator verifies the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc. If you wish to verify specific content such as RSS/Atom feeds or CSS stylesheets, Mobile OK content, or to find dead links, there are other validators and tools available. As an alternative, you can also try our non-DTD-based validator.

9. Google Trends

You can check the potentiality of the content by inserting the appropriate search terms. In the tool, you will see the percentage of search term increase or decline as compared to the earlier time. Check the level of interest for the several segments of the users in many parts of the world and devise your content strategy accordingly.

10.Google Analytics

It is an extensively used web analytics tool used to create website traffic reports. This tool will give you insight into how users find and use your website. You can trace the execution of your keywords and ROI of your online marketing campaign.

11. Schema Creator

Example of Schema in Search engine result page

With the schema creator tool, it is very simple to create different types of a schema for your product, services, events, etc and display them as the way you want. Adding a rich snippet and schema mark up can increase your website rank significantly in the SERPS.

12. Google Keyword Planner

By far, one of the most beneficial tools possible for keyword research. Just enter the keyword in the tool and it will give you the best feasible keywords results with search volume, commercial bid value, etc. Moreover, GKP also gives you local insights and mobile insights.

Salient features

  • You can generate Adwords campaigns
  • See your competitor’s keywords
  • Search local keywords easily

13. XML Sitemaps

Now building an XML sitemap has become easier with the free build a sitemap tool. You simply require to enter the site URL and other parameters and this free tool will generate the sitemap that you can instantly upload to the Google webmaster tool.

14. Browseo

This web application will allow you to see the webpage as the Google crawlers or spiders see it. This will give you a fair idea of how much importance you have given to the particular elements in the website structure.

15. Copyscape

With the help of the Copyscape tool, you can check the duplicity of the content. It will give you the results of where else the same content prevails in the search engine. Follow the most reliable results and remove the duplicate content respectively to improve the page ranking


Measuring user satisfaction in your app and how to increase it

All developers and businesses want users to use their apps. Mobile apps are not only costly and time-consuming to develop, but they’re created to be used by real people to resolve real problems, so when app downloads are low it’s disappointing.

Engagement, maintenance, and growth rates are essential to showing the value of an app and measuring its profit on investment. But one metric is more valuable than all of them is user satisfaction.

If your users are happy, they’re more expected to engage, spend more, and advertised the word about your app to their friends and family or post about their app experience online.

And considering 84% of people believe online reviews as much as an individual recommendation, it is important that you keep users and customers on your side.

If users aren’t satisfied with your app, they’re not going to drop you an email to complain – they’re likely to share their adverse experience with their family, or worse, talk about their experience on social media.

Developing a successful app has many more advantages than earning five-star reviews or random purchases from your e-commerce store.

Happy users are more likely to do business with you again if they have a positive experience, and according to a research that loyal customers are worth up to ten times their primary purchase value, so they could become a long-term customer if they’re happy.

Here are some of the ways you can ensure your app keeps all of your users happy…

 

Data Rely

One of the simplest methods to get a feel for user comfort is to analyze your data. Analyze where users are getting your app, how long they’re engaging with your content when they download it, and where your current drop-off points are.

If users aren’t going past your sign-up page, then the possibilities are that you’re disappointed to give an enjoyable onboarding, and you may require to go back to the drawing board and review your user experience.

However, data can only go so far in painting the picture of user satisfaction. You should not significantly assume that a customer is unhappy with your app because they’ve only started it once – they might’ve been distracted and require a reminder that you’re there to help them to engage with you. Keep an open mind and let users not numbers do the talking.

 

Conduct Surveys

The best method to measure user satisfaction and get the thumbs up on new highlights is to conduct a small survey within your app. Be careful – “are you pleased with our app?” doesn’t give you anything to work on, but “what do you think about our new shopping feature?” does.

Rather than attacking users with a survey when they open the app, make it opt-in or ask questions via a pop-up every time they finish a session.

It will take time to establish your feedback, but growing smaller pieces over time will result in higher engagement rates than expecting every user to complete a three-page in-depth survey about their experience.

Keep your questions small and only ask questions that mean something to your business. If you’re not thinking about developing an augmented reality feature, for example, don’t hang the carrot and ask users if they’d like to see an AR tool.

Doing so will raise expectations and boost users to shop around for other apps rather than staying faithful to your brand.

As always when collecting user feedback, tailor your questions to your various audiences and isolate targets to maximize engagement and useful responses – a one-size-fits-all survey won’t work and feedback won’t be as useful.

A segment to get the most out of your survey.

 

Incentivize

If users aren’t engaging with your survey but they’re consuming time in your app, push them in the right direction by offering incentives such as a free trial of your premium service or a discount code off their next shop.

We all get frustrated when apps attack us with offers to leave a review or submit feedback, so when a freebie is offered, users generally feel more confident about providing feedback and will offer more useful, actionable points than if they were giving comments off their own back.

If you’re attempting to flesh out your app and build new features and functionality, you could even ask users to present their ideas and offer the winner a prize and their name in your app’s credits as a thank you.

Once you’ve collected feedback and understand what bothers users have about your app, the next step is to achieve those changes to increase user satisfaction.

 

Simple Things

Users downloaded your app for a purpose, whether it was to buy a dress from your store or order a takeaway after a busy day at work.

Simplify your app and don’t try to reinvent the wheel – help users reach your tools as soon as they can, and they’ll be more satisfied as a result.

Onboarding is key here – don’t have users fill out a thousand form fields before they can get started; keep it simple and restrict the conflict between your app and their requirements.

Common friction points like logging in, creating an account, leaving a review or joining with friends can all come later – let users complete their initial task before doing anything else.

 

Always Present for users

User satisfaction is about much more than giving a cutting-edge app with interesting features; it’s about giving customers that you’re there for them.

Make your team is as easily available as possible through phone support, live chat, social media or an in-app ticketing system and create a knowledge base with video tutorials to help when your team isn’t available.

If a user can’t find what they want within your app and there’s nobody to talk to, you’re presenting them a poor user experience and they’re unlikely to stick around for long.

Reply to every comment and query, even if it’s been answered before.

Some brands will automatically redirect users to a knowledge base or help center, but giving a personal reply on social media or a forum shows that you genuinely worry about your users and their involvement within your app, and they’ll usually become more engaged as a result.

Make sure you’re on the peak of your App Store and Google Play Store reviews, too, responding to both positive and negative feedback.

Thank users for their time and tell them that you’ll address their interests and comments – if you’re prompt and offer solutions that make users happy, then in-app satisfaction will normally climb and help you create a chart-topping app.

 

Always optimize and improve

Finally, a quick word on maintenance. Businesses simply want to keep their investment to a minimum after spending in an app, but the fact is that an app is a continuing commitment.

If you launch an app in January then it’s almost surely going to require tweaking and updating by April. Operating system updates and viruses need to be addressed to assure you’re delivering good user experience and that your app loads fast and perform consistently.

 

Conclusion

Whether you’re optimizing your website for SEO, doing a pay-per-click campaign or building an app, it’s easy to turn to data and analytics to decide whether you’re on the right path.

Whilst data is necessary, user satisfaction and happiness should be your focus preference – because that’s what encourages you to create sales and keeps your business floating.


Improve Web Content by Using KPIs

All marketing campaigns should meet certain goals, whether they’re related to obtaining new customers, increasing customer satisfaction, or selling more to existing customers. That holds for content marketing initiatives – everything from social media posts to eBooks, and everything in-between. In this article, we’ll help you determine how to choose the correct KPIs to meet your business goals.

Tracking content performance is the key to a successful campaign, but you can’t do that unless you know which metrics to track.

How do you measure whether a content piece (blog post, ebook, social media post, etc.) is meeting the goals it needs to? To meet these goals, you’ll need measurable indicators that can help you gauge the progress and make any required changes. These measurable indicators are known as Key Performance Indicators (KPIs).

“A KPI is a…metric that helps you measure performance”

A KPI is a measurement or metric that helps you measure performance (for example, of a blog post) relative to the goals you want to accomplish. When setting up KPIs, it’s important to be focused and set up KPIs that directly lead to your goal.

Focusing on the wrong set of KPIs can give you an incorrect view of how your campaigns are delivering. Far too many marketers have encountered disaster because they were tracking the wrong KPIs…resulting in large amounts of wasted budget and poor results.

With the correct KPIs set, you’ll be positioned to secure your campaigns are highly successful.

Choosing the Correct KPIs

There is no one-size-fits-all KPI – the right one depends on what you’re doing and how you’re doing it. Keep the following portions and tips in mind when you’re setting up KPIs for your content marketing campaigns:

Business Goals Setting

The primary function of KPIs is to help your content reach your business goals by measuring their progress and contribution. As such, your KPIs can only work if you have clear and specific business goals that you want your content piece or campaign to complete, such as:

  • Acquire new customers;
  • Increase eCommerce revenue;
  • Generate more marketing qualified leads (MQLs);
  • Generate more sales qualified leads (SQLs);
  • Generate more leads that convert into a purchase.

Understanding Revenue Model & Sales Process

Websites typically fall into one of three broad business types: ad-driven, eCommerce, and leads-driven. This article will focus primarily on businesses that need to generate leads or drive eCommerce revenue.

If your company concentrates on driving eCommerce revenue, this is usually pretty easy to track. Google Analytics and other solutions have built-in features for directly tracking eCommerce revenue.

If your company concentrates on generating leads that are contacted and closed by a sales team, the picture is a little more complicated. It’s easy to track leads, but savvy marketers do much more than that – you’ll need to have a full understanding of the sales process, and how leads are tracked through each step.

For example, a professional consulting firm might have a sales cycle that looks something like this:

  • User reads a blog post;
  • User downloads an ebook or other resources;
  • User receives a series of emails;
  • User communicates with salesperson;
  • User gets a proposal;
  • User decides to purchase the consulting package offered.

Setting Different KPIs for Different Campaigns

Most likely, your company will have multiple sales processes, with each one being a little different depending on the type of view, which campaign they responded to, what you’re trying to sell to them, and so forth. You’ll likely need a slightly different set of KPIs for each sales process and/or marketing campaign you launch.

Goal of KPI

Here’s a good rule of thumb when choosing KPIs for content pieces: the purpose of each piece of content is to move the user to the next step in the sales process.

Set a KPI for each piece of content that measures its ability to get a user to the next step.

  • User reads a blog post; KPI is conversions to download an ebook or other resources.
  • User downloads an ebook or other resources; KPI is % of users who click on the CTA and contact a sales representative.
  • User receives a series of emails; KPI is % of users who contact a sales spokesperson.
  • User communicates with salesperson; KPI is % of users who request the proposal.
  • User receives a proposal; KPI is the % of users who purchase the proposed solution.
  • User decides to purchase the consulting package offered; it’s a win!

Before you can set KPIs for a given piece of content, you need to know where in the buying process the content will interact with users, and what the next step is!

Ultimate Conversions & Micro-Conversions

For most websites, the ultimate goal is revenue, whether it’s gained via eCommerce or via generating leads that close into sales. That’s your ultimate goal, and revenue should be the ultimate KPI you use to track the success of marketing campaigns.

But it doesn’t necessarily make sense to track each content piece’s performance based on the ultimate KPI (revenue). As mentioned above, you’ll likely have different KPIs for each step of the sales process – these are often called micro-conversions or KPIs.

But always keep an eye on how your micro-conversions relate to your ultimate goal. If you’re seeing good results performing your micro-conversions but you’re not achieving your ultimate goal (i.e. revenue) that’s a red flag that there’s a problem with your campaign targeting or strategy.

Run Away From Vanity Metrics

Far too many marketers love to report on good metrics but don’t necessarily help you make a profit. These are ultimately vanity metrics – and you want to avoid paying too much attention to them. Here are a few popular metrics that you should usually avoid using as KPIs:

  • Pageviews
  • Site visits
  • Bounce rate
  • Time on site
  • Social media likes
  • Social media shares

Managing KPIs

All of your Key Performance Indicators should be objectively identified, measured, and tracked. To help with that, you can create a spreadsheet or worksheet to keep track of your KPIs for each campaign, which usually works well to track KPIs at multiple levels: overall, campaign-level, and content-level.

Don’t Forget Attribution

Because many analytics solutions are set to use a specific type of attribution (such as last-click), it’s easy to get inaccurate metrics for some points in your sales cycle.

Take this example sales cycle:

  1. Prospect clicks on a PPC ad
  2. Prospect downloads a free ebook
  3. The prospect clicks a link in the ebook to purchase the full training package

In a case like this, if your analytics program uses last-click attribution, it would show 1 sale attributed to the ebook campaign link, and 0 sales attributed to the PPC ad campaign.

That’s why it’s important to understand and use different attribution models. If you’re using Google Analytics, you can view a variety of attribution models, as well as create custom attribution models to accurately track each step in your sales process.

 


Accelerating Growth with Competitive Intelligence

As the market changes rapidly, you must know the market changes and new initiatives taken by your business rivals. Explaining and examining the different business aspects of your company and competitors helps you exploit opportunities and refine your strategies for future business threats.

In the changing business environment, making advancements in competitive measuring, monitoring or management strategies has become crucial. Hence, businesses are using Competitive Intelligence (CI) to obtain the necessary insights into the market and identify what their rivals are planing.

Examining competitive intelligence helps you in finding out the following questions:

  • How to understand and compete in changing the market climate?
  • How to identify competitors and the strategies that they follow?
  • How to gain sophisticated insights to beat your competition?
  • How to formulate an effective competitive strategy?
  • How to follow the latest marketing, growth, and conversion strategies?

Staging a Successful Cloak-And-Dagger Operation

CI enables better business performance and accelerates your competitive win rates. It involves gathering the scattered bits and pieces of facts, observations, and rumors, collectively termed as data. Then a team of experts performs pooling of these bits of data known as information. After integrating the important data, the significant information undergoes distillation. The information so analyzed is called intelligence that brings market insights to empower your business.

Taking Better Decisions

Data helps businesses analyze their growth strategies and figure out the essential missing elements to acquire the competitive landscape. This information helps them in finding any market gaps and exploit the weaknesses of their competitors. Therefore, you must spot your existing and emerging competitors, and keep a watchful eye on them to gather data.

Competitive intelligence is all about evaluating business strengths and avoiding or minimizing threats from established and emerging competitors with better decision-making. It brings agility in decision-making strategies with the changing industry dynamics:

  • Strategic decisions: These are long-term decisions that are based upon strategic planning in harmony with the mission and objectives of your business. CI not only appraises business but also helps to discern the rivals and their strategies and setting business goals. Therefore, you can overcome all the present and future competitive challenges and market hurdles. Besides, you can make strategic decisions for the overall planning of your business.
  • Operational decisions: These are medium-period based decisions that are not frequently taken. Operational decisions are related to production and industry growth. With competitive intelligence, you can evaluate how your competitors are selling their products and exploit the market gaps in the best way to enhance your profit margins. This helps in taking more effective operational decisions in various operational aspects.
  • Tactical decisions: Tactical decisions are short-term resolutions that are made in connection with issues such as capturing market share and collecting maximum revenues. Intelligent data helps you in making wiser tactical decisions to grasp the potential market and competitive opportunities, thereby enabling you to assess moderate uncertainties in a cut-throat market environment.

Improve Business Framework

Mirror your competitors’ business strategies and unearth their tactics to advance your market framework and processes. Competitive intelligence aids you in understanding the weaknesses of your business rivals and identifying innovation opportunities. Also, it helps you in informed commercial planning based on next-generation business concepts.

  • STRENGTHS: Business strengths are internal positive attributes of your business that stimulate your growth. Competitive intelligence helps you identify your uniqueness and analyze competitive advantage.
  • WEAKNESSES: Competitive intelligence helps you in finding your business weaknesses. It helps you in adopting the best practices of your competitors to make improvements in your business strategies.
  • OPPORTUNITIES: Gather and analyze intelligence information about the latest market trends and your key competitors. Therefore, exploit competitive opportunities and build a plan for your business growth.
  • THREATS: Competitive intelligence notifies you with an early warning for disruptive changes in the competitive landscape. It helps you accentuate the aggressive menaces to create and implement defensive strategies, thereby overcoming the threats from your competition.

CI gained through SWOT and TOWS analysis helps you in:

  • Identifying and utilizing innovation opportunities
  • polishing product development strategies
  • harness disruptive technologies
  • filter win-loss strategies
  • benchmark performance
  • accelerate mergers and acquisitions

Profitable Customer Acquisition

In this competitive ecosystem, customer-centricity plays a crucial role in business growth. With it comes the necessity to build and retain connections with potential and existing customers. CI aids you to outcompete your business rivals by crafting improved customer management strategies. The attributes of these strategies will expand your business value and broaden a loyal customer base.

  • Support customer acquisition strategy: Competitive intelligence helps you create a supportive acquisition strategy. You will find out the best tactics and procedures to solve customer needs by monitoring competitors’ customer engagement activities and solutions for their customers’ pain points.
  • Understand customer satisfaction strategy: The intelligent data gathered from analyzing the market and identifying your business rivals helps you work out the best solutions for your customers’ pain points. Also, impeccable customer support helps you listen to your customers and address their concerns.

Measuring Success

With competitive intelligence, you can create certain actionable strategies and processes that drive you closer to your business goals. These business battlecards determine the impact on sales, performance, and growth with competitive intelligence programs. Therefore, it is wise to establish if the intelligent data is fueling your business towards growth or not.

  • Establish metrics: Set metrics to define the quantifiable measure to check the success rate of your intelligent data performance.
  • Determine the accuracy of CI: Ensure that the collected intelligent data signifies industry practices and trends that are helpful for your business.
  • Winning rate: Check if the intelligent information is beneficial for your business and helping you to outstand your competitors.
  • Achieve notable sales cycle length:  Make sure that the sales cycle length achieved after employing competitive intelligence programs is significant.
  • Influence your revenue: Evaluate if the intelligence-gathering efforts are making a difference and influencing the total revenue generated by your business.
  • Get feedback from a customer-facing team: Coordinate with your company’s support team to share ideas and results from the use of competitive intelligence. You can ask the following questions:
    • How do they use competitive intelligence?
    • Do they use the data daily?
    • Do they have any data usage specifications?
    • What more can be added?
    • Did they hit their target?
    • Are there any issues with the value pitch?

Competitive intelligence augments your key business decision capabilities to drive growth.

 


Lessons from picture

Lessons from this picture:
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  • Not all opportunities are to be taken. Some are traps.
  • A person can become so determined to destroy another person that they become blind and end up destroying themselves.
  • You fight best in your natural element and environment. Here the bird has advantage in his natural element.
  • Know your limits, we all have them.
  • Sometimes the best response to provocation is not to fight.
  • Sometimes to accomplish something you need team work, you will not always win alone.
  • Stick to what you do best and don't pursue what will kill you.