Best text editor for windows and mac in 2022 (free and paid)

  • 1) UltraEdit
  • 2) Microsoft Visual Studio Code
  • 3) Sublime Text
  • 4) Atom
  • 5) Vim
  • 6) Brackets
  • 7) Notepad++
  • 8) Expresso

Ultra Edit

It is and excellent choice for developer to use as main text editor. Ultra edit comes with security , performance and flexibility. it can handle large file and multiple files with ease.
Pricing: $99.95/yr with all access.

Microsoft Visual Studio Code

VS Code is awesome editor for developer and most of the python programmer use the vs code. you can get free extension with this editor to increase work and its qualities. its comes with built in terminal.
Pricing: FREE.

Sublime Text

Rich features and attractive design is good for programmers. Distraction-free writing mode and split editing is key features for developers.
Pricing: $99

Atom

Atom is best for community-developed packages. it has many community developed packages and comes with cross platform editing functionality.
Pricing:FREE.

Vim

It is best for who want to performance at work. its built for command line uses and use in GUI. its available in Linux, Windows and Mac.

Brackets

its very good for web designers. It comes with many coding tools and real time website visualization and changes reflect instantly
Pricing:FREE

Notepad++

it is very good for working on TXT, HTML, CSS, PHP, and XML. Many supported plugins are available for the developers to enhance the work performance. it is free and opensource project. it has good interface for tabs, support for macros and plugins, and an autosave features which save files temporarily and allows you to save files in another location.
Pricing:FREE

Expresso

It is best for web designers comes with single window and offers quick editing. it has drag and drop features which designers like very much.
Pricing: $99

SOME OTHER EDITORS

  • TextMate
  • Light Table
  • BBEdit
  • Komodo Edit
  • Blue Fish

 


Tips for Increasing Conversion Rates Every Month

Conversion is pretty
much necessary in the process of Digital Marketing and to accomplish this goal
all business marketers strive for, but only the best accomplish. Increasing
your CTR rate is crucial to get a profit on an investment and to get the most
outcomes of your company’s digital marketing budget.

Many of the websites
get a good amount of traffic, but if that traffic doesn’t turn into leads, it’s
almost worthless.

Information

When asking for
information from users in an email opt-in form, ask for as little information
as needed.

Guarantee

Add a
no-questions-asked return policy on all purchases. This will likely decrease
the risk, and at the same time improving sales will usually more than mark up
for any returns.

Tracking Conversions 

Understanding the
customer’s reaction and buying cycles also increase conversion rates by 63%.
Every month analyze your sales funnel to recognize which content is likely to
lead to a sale.

For example, go
through which landing pages are more likely to convert into a sale? The
differentiator could be the offer, the content or call to action. Analyze how
the landing pages different and better work on that.

Using Heat Maps

Heat maps on the
website will help you to know every detail about your visitors’ behavior when
they are scrolling or navigating your web pages. Which elements do they more
attention to? Where do they leave your website? Are they are neglecting your
CTA buttons? All information is a powerful way to boost your business.

Make yourself easily connectable

Do you want users to
interact with you about products and services? Then, make it as simple as
possible for them to talk with your support team or senior executives. Each
user has his or her own communication choice and what may be simple and natural
for some, maybe very frustrating for others. So make sure you’re available for
them through all sources of communication: by phone, contact form, live chat,
etc.

Presence in Social Channels

Social media channels
are a crucial piece of any online marketing strategy. But there’s no use in
building your business profile if you don’t plan to connect with your
followers. If your goal is to get more conversions through your brand’s social
profiles you have to seamlessly integrate them into your communication
strategy.

Create User-Centric Content

Content marketing or
native advertising is always trendy in this digital world and they both show
themselves over and over every day. A good and quality content assists you to
attract genuine traffic on your website and users who’re interested in your
products, brand, and industry will surely make a purchase online.

How to calculate your conversion rate-

Well, let’s say you
have a home page that asks people to sign up for your email newsletter. Out of
the 2000 people who arrive on your website, 150 converts into leads (People who
sign up to opt-in emails). To calculate your CTA divide the total conversions
by a number of people or visitors, then multiply the result by 100. In this
case, you have a conversion rate of 7.5 percent.

Expert Hiring

Do all these tips
sound like a tricky too much, You don’t have enough support or time to invest
in this or if you simply hire the best SEO Company who can
help you to accomplish this objective you can get gain organic traffic and
quality leads.


Driving Sales with Top Ecommerce Trends in 2019

The eCommerce industry is growing all around the world with an increase in internet usage and mobile users. The eCommerce sector is adding new customers every day to its actual list of customers while its service is regularly evolving to deliver the better user experience. In countries with higher populations like China and India, eCommerce has a tremendous possibility to grow and change to make in this digital environment.

 

Trends to follow in 2019 for higher sales and revenue.

Mobile Apps Development

We all understand that we are breathing in a mobile dominated time. According to research conveyed by Statista, about 42% of total internet users had made use of the mobile device to buy anything online and this number is expected to rise enormously in the upcoming years. The mobile app for online shopping has become a very important factor for a successful eCommerce business as they present a lot of features and regular updates to customers. Monstrous eCommerce stores like Amazon, Wall-mart, eBay, and others had started their mobile app for shopping a very long time ago. In today’s world, starting a mobile shopping app is a necessary and profitable step for any eCommerce store.

Visuals and videos

Better product pictures and videos are the essential factor in selling any product at an eCommerce store. Customers can’t see or touch a product on a website as they do at an offline shop, so you must present better content by showing them clear and detailed product pictures. Many surveys had confirmed that online stores having better product pictures and product videos has much more sales than other stores.

Virtual sale team

Augmented Reality (AR) and Virtual Reality (VR) are the trending terms of the eCommerce sector. AR and VR both produce a more practical environment for the customer to pick a better product for them. Moreover, many clothes eCommerce stores are using AR technology to give an exact idea about clothes size and dimension to the customers. With the help of Chatbots, artificial intelligence (AI) technology is performing a vital role in customer support service. A Chatbot is a technology that chats to a user with the best reasonable answer to their doubts. These technologies help eCommerce stores to give better service and support for customers without any human resources. These virtual and artificial technologies work together to form an efficient sales team for an eCommerce store.

Search tools

Nowadays, people are looking for the simplest approach to search for any product. Voice and Image searches are the greatest example of an easy and quick search. Voice-based search enables a user to insert search term without typing, while Image search gives hassle-free product search even if the user doesn’t know the name of the product. Optimizing your eCommerce website with voice SEO is necessary because voice search is the future of the Internet. Big performers of the eCommerce industry had already added the feature of image search on their online stores. Adding image and voice search features to your eCommerce website ensures more customer return and traffic.

Number of clicks

Surveys have revealed that the more a consumer click the more they get annoyed. Customers are always looking for a fast buy and this can be accomplished by giving fewer clicks in their shopping journey. Intelligently design your online store webpage which enables the customer to reach an exact product and check out page in fewer clicks. Attaching more scrolling options can also change the user shopping experience on your online store website.

Conclusion

New tactics discussed in this post are the future trends for eCommerce development in India and other countries. Whether it is a mobile app, Chatbot, or image product search feature; all are expected to retain customers and improve the conversion ratio for eCommerce stores. 2019 is the right time to use these new answers for the eCommerce development process.


Which is Better PayPal or Stripe?

When someone is beginning a new online store for the first time his route is filled with a lot of problems. As the e-commerce world has developed by leaps and bounds in the last decade or so, there are just way too many related products and services available.

For example, Magento and WooCommerce are both very popular CMS for e-commerce and both have their pros and cons. Once you decide between Magento and WooCommerce development after a lot of learning and understanding, the next important factor is the payment method.

But just like all other things that you’d like to have for your e-commerce website, there are many choices when it comes to payment gateways too. PayPal and Stripe are currently two of the most popular payment processors for online stores. While PayPal has been working for a long time, Stripe has earned a lot of attention in the past few years.

If you are thinking to start a new online store or already have one but are fighting between PayPal and Stripe, this post can help you to decide between them. Both the reputed payment gateways will be compared based on several major factors to allow store owners to pick one that best suits their requirements.

Let us first get a basic idea about what PayPal and Stripe are-

 PayPal

Established in 1998 by the likes of Peter Thiel, Elon Musk, and others, PayPal can be described as a payment solution that can be used for making and receiving online payments. It claims to have more than 250 million customers all over the world and is accepted in 200+ markets by over 20 million merchants.

Anyone and everyone who receives or sends money online now mostly have a PayPal account. This has made it one of the most famous names in the e-commerce industry and some eCommerce website developers also recommend the same to the clients.

Stripe

Headquartered in California, USA, Stripe is also an online payment solution. It was founded in 2010 and is now more popular than many of the other famous payment gateways used by e-commerce stores. A major reason for the increasing popularity of Stripe is the customizable development tools it gives.

Due to this, online stores that have an in-house team of programmers and code-savvy store owners favor using Stripe over other payment processors. From smallest of businesses to world-renowned companies such as Lyft and Pinterest now use Stripe for receiving payments.

PayPal vs. Stripe

Now you have a basic idea about both these payment gateways, let us quickly compare them to help you pick the best for your online store.

  1. Fees of Transaction and Service

One of the most significant reasons why PayPal and Stripe have been capable to stay ahead of others in the payment gateway market is due to their clear pricing. Both the payment processors charge a flat rate of 2.9% + $0.30 for every successful transaction.

They have chosen the “pay-as-you-go” pricing model which indicates that you are not expected to pay any monthly fees and the charges are only applicable to successful transactions. So, for a $100 sale, you will be paying $3.20 irrespective of whether you use Stripe or PayPal.

But while the base fee is the same, PayPal has some additional service charges. For example, PayPal charges a 1% fee on international cards while Stripe offers it for free. Furthermore, there is a fee for recurring billing, authorizing the card and advanced fraud security with PayPal. Stripe gives all these services for free.

Some other cost-related features of both the payment gateways are as follows-

  • Micropayments- For transactions less than $10, PayPal charges at a flat rate of 5% + $0.05. Stripe, on the other hand, charges the same base rate for micropayments as well. This makes PayPal a more suitable option for micropayments.
  • Chargebacks/Refunds- Chargebacks are when customers contact the card provider for canceling a transaction. For every chargeback or refund, PayPal charges a flat fee of $20 while Stripe charges a fee of $15.
  •  If the customer gets a refund, Stripe will not refund the processing or service fee. PayPal also will not return the percentage fee but will refund the fixed fee.
  • Receiving Payment- While all of this is fine, when will you get paid? When a customer purchases on your website, the payment gateway you have gets the payment from the customer and then pays the same to you after deducting the fees.
  •  Paypal usually clears the payment within a single business day. In the USA and Australia, Stripe has 2-day rolling transfers and 7-day rolling transfers in other countries.
  1. Currency Support and Availability

Apart from affordability, you also need to make sure that the payment processor you select is accessible in the most number of countries and supports many currencies. You should review all the options with your Magento 2 development agency for creating an international e-commerce website.

As discussed in the beginning, PayPal is available in more than 200 countries and it supports around 26 currencies. On the other hand, Stripe is an honestly new company when compared to PayPal and is currently only accessible in around 25 countries. But it is important to note that Stripe holds more than 130 currencies.

Moreover, even if you have your business placed somewhere where Stripe is not available; it offers Stripe Atlas service with the help of which you can easily set up a US bank account for your business. This will enable you to use Stripe even from a country where Stripe is currently not available.

But as PayPal is readily available in 200+ countries and supports major currencies, it has a small edge over Stripe in this department.

  1. Security

It is also very crucial for the payment gateway to be secure. Even a single customer experiencing any kind of security warning while making a payment on your website could destroy your reputation. PayPal and Stripe lay major importance on security and have made the gateways highly secure and stable.

However, the introduction of Stripe.js provides Stripe an edge over PayPal. When you select Magento 2 developers, they can install Stripe.js on the website. With this, all the sensitive customer data like credit card information will not be sent to your website server. Stripe will immediately receive all the data so that you are not required to manage any kind of sensitive customer information.

Even PayPal now allows the storage of sensitive data in a safe vault with OAuth 2.0. However, its performance is as such that the data passes to the vault from your server. If at all your servers are compromised during data movement, there are chances that sensitive credit card information of the customers can be stolen.

So, while both the payment gateways offer top-notch security, Stripe supports better security intrinsically with Stripe.js.

  1. Customer Support

If you are running an online business, you should be able to immediately get in touch with the support team of your payment gateway as and when needed. A significant reason why Stripe was losing customers to other payment gateways was their irresponsible support. However, this was a matter of the past.

There are now many ways to get in touch with the support team of Stripe. There is 24×7 support by live chat and phone, along with an online help center, email support, and social media. But even though the support has advanced significantly, many customers continue to suffer and their reviews vary from good, satisfactory to poor.

To completely meet the needs of the customers, Stripe has also recently started Premium Support which comes at a small fee.

Sadly, even PayPal support is not really up to the mark with regards to support which is unusual as it is already an established brand for several years now. It has an online community forum, help center, email support, phone, live chat, and social media. However, a lot of customers have stated that it is often very challenging to get in touch with a PayPal support executive.

  1. Comfort of Use

Last but not least is the ease of use. With Stripe, the checkout method for customers is super simple. A customer simply needs to enter their credit card number and click the submit button to reach your follow up or thank you page. You are in full control of the flow and design.

However, if you want to use advanced features of Stripe like its “Pay with Card” button, things can get a little difficult if you are from a non-technical background. But as long as you’d be hiring a reputed eCommerce development partner, there shouldn’t be any trouble for you or your customers.

While using PayPal is simple too, there can be a few further steps based on how you set your gateway and the types of payments you accept. There are also other combinations and solutions which can allow you to offer credit card payment straight from your website with PayPal.

But if the studies based on online customer behavior are to be considered, the smallest delay in the payment process could impact your bottom line. So, if you do select PayPal, make sure that you use the additional integrations and solutions available to speed up the checkout process.

Conclusion

Now that you know where both these famous payment gateways stand with regards to factors that are most important for online stores, it shouldn’t be hard for you to select one. Recognize the requirements of your website and that of your customers to select a payment gateway that better meets the requirements.


App Development of Wearables in Healthcare

The traditional patient and doctor models are experiencing extreme change. Technological innovations such as Wearable app development in Healthcare is an appealing change in diagnosis and therapy, as well as patient monitoring. Wearable devices connected to the Internet of Things are transforming the healthcare ecosystem at a phenomenal pace, creating a whole new world of digital medicine. Healthcare wearable app development is a fast-growing area in developing technologies.

Here are some statistics that show the growth of wearables:

  • “Tractica calculates an expansion of the wearables devices until 2021, with total shipments for all wearable devices to 560 million in 2021, which means an expected device revenue of $95.3 billion in 2021” (wearable technologies)
  • By 2021, Gartner predicts that sales of smartwatches will total nearly 81M units — serving 16% of total wearable device sales, according to its forecast (Techcrunch)

Such growth is connected to several factors such as improvements in technologies and medical equipment, as well as the generation of smartphones, followed by the healthcare mobile application development. Another reason is that people have become much more conscious of their health and are willing to utilize wearables in their everyday lives.

Often used as accessories or implantables on the body to collect data, wearables are user-centric. The industrial application in the field of wearable technology is already extensive.

Factors Driving the Growth of Medical Wearables

  • Increasing number of smart devices and the connected world via IoT
  • Improved awareness about health and well being
  • Integration of sensors into consumer devices
  • Ability to get appropriate medical support
  • Interest and investment of tech giants such as Apple, Google, and Microsoft

Wearable Medical Devices

Wearable health monitoring devices enable the production of a unique branch of healthcare i.e. telehealth. This field includes “use of digital information and communication technologies, such as computers and mobile devices, to obtain health care services remotely and maintain your health care.” The main advantage of telehealth is that the information about patient health conditions can be collected anytime, anywhere outside the clinical settings, which saves time and most importantly lives.

More and more people use smartwatches and fitness trackers to observe vitals and overall well-being, while patients are equipped with devices to observe and manage diseases to take proactive steps to decrease possible consequences.

Wearable devices in healthcare enable doctors to present complete care to each patient without wasting much time. Wireless data transmission and alert mechanisms provide quick submission of a notification to the hospital or your medical practitioner. This enables initiating quick measures immediately in case of initial symptoms.

Wearable technology in healthcare involves many devices that can be categorized into different sections mentioned below

 Healthcare Wearables Types

Fitness Trackers

  • Body Sensors
    • Wearable Patches
    • Heart Straps
    • Wrist Devices
    • Movement Sensors
    • Posture Monitors
    • Headbands
    • Wearable Defibrillator
  • Smart Clothing
  • Smart Glasses
  • Wearable Camera

According to the purpose, there are two subcategories

Monitoring and Diagnostic Devices

  • Measure heart rate, pulse, blood pressure, glucose, sleep, fetal heart rate, and the nervous system.

Therapeutic Devices

  • Manage pain, help with rehabilitation, pump insulin or provide respiratory therapy.

Digital medicine is an effective way to defeat the communication barrier between patients and doctors and enhance healthcare service delivery.

Increment in Range of Wearable Devices

Smartwatches and trackers on the wrist are receiving the most care of wearable app development. Some smart implants are getting popularity, increasing the range of medical wearables to helps patients control their health and monitor fitness using helmets, hearing devices, smart glasses, smart clothing and footwear, skin patches, implantable sensors and more.

Currently, to develop the range of medical wearables, the trend is to make more devices for various parts of the body. In the future, a person will manage health vital and monitor their fitness from tip to toe with a complete suite of wearable devices such as smart helmets, hearing aids, eyewear, smart clothing and footwear, fitness bands, implantable sensors and more.

Increment in Refinement of Wearable Devices

First-generation wearables were heavy and difficult to use. This downcast consumers from using wearables. However, wearables now are becoming smaller and highly advanced. Many wearables are designed such that they can be used as accessories and on different parts of the body making wearable either fashionable or undetectable. Wearables have turned out to be so tiny that they are practically invisible under your clothes or even on your body.

The main goal of this trend is to produce devices more compact and lightweight, and consequently quick and affordable for every person. The relatively smaller devices are, the more likely people will engage.

Precautionary Approach

This is particularly true in healthcare. Wearables completely change the view of medicine from reactive (for a patient already sick and needs treatment) to preventive (for a patient who is healthy and needs to take measures to bypass falling sick). This approach can significantly decrease healthcare costs and improve the quality of life and overall well being.

Conclusion-

Wearables play a vital role in stopping diseases as well as monitoring. The focus is towards giving real-time feedback and helping with rehabilitation and helping in adhering to a fitness plan.

 

 


Difference Between MIS and ERP

Technology is the need of modern business. To digitally change business models, ideas, and progress, companies are continuously looking for innovative technologies, better management systems, and user-friendly software. Advanced systems and stewardship help companies stay competitive not only on the native market but also on the world mark. A great quality of terms for enterprise management software causes uncertainty in some notions. Today, we will explore the difference between MIS and ERP terms and will try to distinguish those.

Both MIS (management information system) and ERP (enterprise resource planning) system manage business data and help officials make data-driven decisions. But, these two systems are a little bit different. Here you will learn certain connections and differences between MIS and ERP. Before comparing and contrasting MIS and ERP, let’s explain both.

Management Information System

MIS, a management information system, is a centralized database that collects information about the company’s departments and permits managers to use this information for managing workflow, making data-driven decisions and making reports. The basic theory of MIS is to process data from an organization and present it in the form of a report at regular interims.

The main objective of information systems implementation is to promote the business’s income and improve its profitability. The choices of MIS implementation are usually taken by chief technology/information officers. Here are the main features of MIS:

  • Data capturing is the process of collecting data from various resources. This includes the following: customer touch points lives, e-commerce sites, global shopping, self check-out, etc., an output of one or more systems like sales, finance, market analysis, operations, etc. and from social media sites.
  • Data storage. All the data is collected in a database or data files. This data is also saved in various storage media (DVD, hard drives, etc.). Cloud-based applications store data on virtual servers.
  • Data processing. Changing all data into meaningful information is what is called data processing. This is an important function of MIS.
  • Information and data distribution. As information is the core requirement, for achieving competitive support, the distribution of the right information to the right person in the right time is information distribution. The information could be in the form of report, image, message, file, video or audio. To facilitate comparison, information is presented in the form of charts or tables or graphs.
  • Prediction and forecasting. With the help of modern statistics, MIS can predict business using historical data as a base.
  • Planning. Reports are created based on the enterprise’s needs. These reports help management plan for the future.
  • Control. MIS helps in monitoring and tracking operations against organizational plans. The difference between the operations and the organization's plans is examined for exercising control.

As mentioned above, MIS has different functions that enable the management to function effectively and efficiently.

Enterprise Resource Planning

ERP means enterprise resource planning. It is a big system permitting companies to manage their information properly, promote information sharing, business planning, etc. In other words, that is what we call a management information system (MIS). And if you ask “Is ERP a part of MIS?”, we can say that it is. The ERP system is a subset of MIS.

Enterprise resource planning is a computer-based system that combines various functions like inventory, accounting, inventory management, human resources, etc. Here are the main features of ERP systems:

  • Accounting. Accounting is one of the key functions of ERP software which is designed to manage receivable and payable accounts, payroll, tax reports, and working time tracking. Accounting tools give employees a real-time look at their finance system.
  • Manufacturing. ERP provides a single interface for managing manufacturing processes like production, procurement, budgeting, planning, and forecasting.
  • Customer relationship management. Helps customer interaction and manages relationships with suppliers and merchants.
  • Forces discipline and organization around the business.
  • Business intelligence. Maintains administrative activities. BI tools capture and analyze data processes within the ERP system.

 ERP and MIS Relationship

Having determined the terms of both systems, we can clearly understand the purpose of MIS in ERP. As explained above, an enterprise resource planning solution is a part of a management information system. The main difference between the two systems is as follows:

ERP is all about automation of the workflow and accounting processes. ERP is planning. It examines business and forecasts development decisions.

MIS is all about reporting. MIS is information. It collects, saves, and organizes the information from different departments in a single database.

 


Tour & Travel Website - Important Features 

Designing a travel website is more than including pretty images of fascinating destinations and believing that your customers make their booking. It’s a highly accurate science, and here’s how you can get it right.

The days have gone when travelers used to be happy with the services proposed by offline travel agents and group tours. In today’s time of millennials and digital natives, travelers are highly selective. They want something out of the usual. They are looking for highly curated travel experiences that are well-tailored to suit their personalities.

According to travel statistics by Google for 2018,

  • 36% of travelers would pay more for tailored information
  • 57% of travelers feel that travel websites should customize information based on their past bookings and personal preferences
  • 1 in 3 travelers use digital assistants to research and book their travel

Change of Choices and Tastes

People’s touring preferences have changed significantly in recent years. If they want to travel, its location has to be historical and religious sites, rich in culture and heritage. The earlier generations considered travel as something to do once they retire.

Fast forward to today. For the younger generations – the millennials and the digital natives, travel is part and bundle of their lives. The number of people going on inspiration trips has grown by a massive 150% in the last couple of years.

Solo travel has also increased dramatically. According to a survey, almost 80% of travelers are like to travel solo. Additionally, the number of people who like to spend more on unique and customized travel adventures has increased significantly.

All this is good news for travel and tourism website owners. If you can afford travelers with the right information at the right time, tailored to meet their particular needs, then you are more likely to change it into a sale.

Every single part on your travel website should aim to meet this goal – present users with the right information at the right time.

Now, that’s easier said than done. How do you ensure that your travel website is loaded with the right features? How to nail the user interface and user experience, so that you can make a sale? While no method works for all, here are some general best practices that will help you build the perfect travel website that engages and connects with your target audience.

Let’s start

  1. A Mobile-Friendly Website Design

If you don’t have a website that is mobile-friendly or mobile-first, then you are missing out a large part of your possible sales. According to a report, 61% of users are unlikely to return to a site, if they had difficulty in loading it on their mobile device. 40% of users are likely to visit a competitor’s site if the mobile site of their chosen brand takes too long to load.

These percentages are too big to overlook. With these stats keeping in mind, you have to start working on making a mobile-friendly, and responsive travel website, which gives your users an optimized booking experience on all devices.

  1. Search Forms

Search is the core of all travel websites. Most travelers who research travel destinations online do not have any particular place in mind. Rather, they are scouting for all the options that grab their fancy. So, an effective search engine is one of the top, must-have travel website features, and you need to ensure that you get it right.

If you strip it down to the basics, then travel search is simple. It should answer the questions – “when” and “where.” Additionally, you can also enhance the search feature by adding other filters that your target audience is likely to use.

For instance, if you are a tour operator providing to adventurous travelers, then it’s a great idea to include “type of vacation,” as a field in the search form. Using this filter, travelers can search for specific destinations that are fit for water sports, hikes, adventure activities, etc.

  1. Transparency

According to a survey, nearly 53% of users drop their travel searches when they are presented with the total price, including taxes and other charges at the last stage of their search. If you want to decrease shopping cart abandonment rates, then you need to disclose all the fees and different charges at every step of the way.

Here are several ways in which you can make your travel website transparent and win the trust and loyalty of your potential customers:

  • Mention included and excluded things– If the hotelier offers free Wi-Fi and/or breakfast mention it. Alternatively, if the hotelier charges a resort fee, tourist taxes or other extra fees then make sure to reveal this early on. This helps to develop a clear line of communication with your users.
  • Always provide Complete Information – If the booking fee is refundable until a particular date and not refundable after that, make sure to specify this clearly, so that your customers know what they are getting into.

Simply put, be transparent with all kinds of extra charges and don’t spring any surprise fees on the user at the time of checking out.

  1. Always show Proofs and Reviews

According to a survey, nearly 96% of travelers read reviews before they complete a travel booking. Reviews are the bread and butter of the travel and tourism business. Hence, it’s necessary that you include honest user reviews on your travel website.

Here are a few suggestions to include reviews and testimonials on your site:

  • Always Show Third-Party Reviews – TripAdvisor, Yelp are some of the trusted travel review websites. Get your eCommerce website design services company to combine third-party reviews on your website so that your users get access to actual reviews.
  • Include Video – To make your travel website stand out from your opponents, you can add video reviews on your site. To get more videos up, provide small freebies to users – like extra loyalty points, free breakfast on their next stay, as an incentive for them to submit video reviews.

 Conclusion

Operating a travel business is highly competitive, and your website is your calling card. It serves as the first touchpoint for all your users. Hence, it’s necessary that you make the best first impression. Apart from the five design points highlighted above, you need to concentrate on enhancing the overall user experience by adding high-quality images, decreasing the loading time of your website, adopting a mobile-first approach, and more.

Building a travel website that offers high growth rates is not a one-time process. You have to regularly work on it and use various A/B testing to optimize the site. Additionally, you have to assure that you provide your users with a consistent UX/UI so that your site remains familiar and easy to use.


Increase Web Page Loading Time - Tips

Slow-loading website drives towards fewer visitors and loss in conversions. It has an enormous impact on your ability to connect with the audience. So, having a fast loading website is very important, not only for ranking high on search engine results but also for boosting your profits.

The quicker a page loads, the more likely are the audience to visit your website. It stated that putting efforts to increase website speed by every second could have a significant impact on conversion rate as Google examines speed while ranking your website. Loading time also has an impression on how users can find you in the first place.

So, if you want to keep your visibility or ranking, then it is necessary to know how to optimize website speed. Your business must have a website that provides fast and easy access to any browser.

To increase your website speed, you can use Google’s suggestions and benchmarks to set your goals and measure your performance. As the biggest search engine in the world, Google may have a huge impression on your success. So, using their benchmarks or standards is a good idea.

A lot of factors influence how long each page on your website takes to load. And there are ways to reduce website loading time-

  1. The key is the content delivery network

The content delivery network is the key to improve your website speed. With a content delivery network, you keep your website on a global network of servers. When a user asks a file from your site, it is routed to the nearest server.

The content that the users receive is identical but can load much faster than it would. It reduces loading lags and latency issues that users located far from hosting servers sometimes experience.

You will be needed to add your new CDN to your website with the help of your hosting provider’s DNS editor.

  1. Reducing HTTP requests

Most of the web page’s load time is wasted in downloading the different parts of the page such as images, style sheets, and scripts. HTTP requests consist of each one of these details. So, the more details on your page, the more time it takes to load. To reduce HTTP requests, you need to find out how many files your site runs at a precise time. Reduce the number of HTTP requests will help you to improve page load time. Look at your files, see if any are worthless and delete it.

  1. Compressing images

It is the best idea to get decreases the size of your graphic files without sacrificing quality. The smaller your files, the faster they load. Pages with a lot of images and other content having size over 100KB make the site heavy and slow to download. You can improve page loading time by reducing the file size through compression. You can use the GID network for compressing your images.

  1. Minimizing usage of External scripts

The less requests your websites makes to the server, the faster it will load. You can’t imagine how many popular third-party combinations you may have running on your website. JavaScript and CSS are the main accused of external scripts which could have an impact on speed. You can check all the external scripts which are adding requests by opening the network tab in the Google developer tool.

  1. Leverage browser caching

When you open a website, the components on the website you opened are saved on your hard drive in temporary storage. It means that next time when you visit the website, your browser can load the page without having to send another HTTP request server.

The first time you visit a website, for being able to use the page, you require to download the HTML document, style sheets, JavaScript and images. When the pages have been downloaded, then the various elements are stored in temporary storage. Authorizing caching can improve the user experience, thereby improving the chances of visitors returning to your website.

  1. Enabling Gzip compression

If your files are smaller, then they will increase your website loading speed. Compressing files is the easiest way to website speed optimization. Gzip is the file format and software application which essentially locates strings of similar code in your text file then temporarily replaces them to makes the files smaller. It works well with CSS and whitespace.

  1. Enabling lazy loading

Lazy loading, also known as on-demand loading, is a technique used for optimizing online content. Rather than loading the whole page of your website in one go, it loads just the required segments and delays the remaining content until it is required by the user. The technique reduces the time loss and memory usage, thereby allowing the required images to load faster.

Not only the technique helps to increase the loading speed of the website and improve the website’s performance, but also ensure enhanced user experience.

  1. Upgrading to dedicated hosting

Most of the website owners choose the lowest option for hosting. You need to improve once you start getting traffic on the website. When looking for hosting, there are three different options: shared hosting, VPS hosting and dedicated server. Shared hosting is the lowest one and is fine for low-traffic sites. It shares the server with other hosts.

VPS hosting also shares the server, but you have your dedicated parts of the server’s resources. It blocks your site from everyone else on your server without the cost needed for dedicated hosting. In dedicated hosting, you don’t share the resources with anyone else, and you are liable for all handling. You have much more space and much work to do with configuration and setup. It is the most expensive hosting.

Conclusion

Improving page load time is a challenging task, but it has a definite impact on overall website performance. Take some time to know your site’s speed test results and try to know where it lacks. Then you will be able to point out which plan you need to perform to optimize your website speed to the desired level.


Advantages and Disadvantages of SQL and NoSQL with Overview

Structured query language or SQL is used as a way communication with the relational database management systems. This standardized language helps data analysts to analyze, recover and update data or records that are contained inside the database. This tool is also used to store structured data.

There are a variety of popular databases, including Oracle, Microsoft Access or Server, and each of these has minor differences as they belong to different brands, while the structure of the language is more or less the same. SQL shows the users to the data in the records via the following instructions executed in the syntax:

  • Order by: This enables you to sort data results in according to your choice (for example, alphabetical order)
  • From: This provides knowledge on the table or location from where the data is being retrieved or updated.
  • Where: This means the rows that are included in the query

SQL queries are formulated to perform a wide range of tasks, including maintaining and analyzing structured data. Though the use of SQL could vary from one person to other, as well as business requirements, some of the common applications include:

  • Defines database user rights
  • Add, edit or delete data records
  • Connecting or joining data records that come from multiple tables
  • Editing or creating the data dictionary of definitions
  • Locking or managing data tables.

This standard tool helps users to maintain a variety of functionalities, such as record management, quality control, and data analysis. With SQL, you can easily complete all communications with or within the databases.

You can use Excel or Spreadsheet apps to store small parts of data that are less in number. This could reach up to a thousand records. But, what can you do when the record list exceeds thousands, say above hundreds of millions or thousands of transactions or data records? This is where SQL has a great role to play in dealing and managing the whole database and these include:

  • Storage capacity
  • Speed
  • Multi-user access
  • Excellent querying
  • Quality control over data

SQL is the best choice for data analytics as it presents a lot more sustainability when it comes to dealing with greater and large pieces of data. If you want your data assets to display a greater deal of extension, then the SQL database is the best environment to help you enjoy a great transition.

We can simply say that SQL is that structured language, which can be used to create, maintain and manage the data that lies within a database. The description for a database is that it is a structured architecture that has been programmed to organize data, defined by metadata, which ultimately represents the structure.

The Role of SQL in DBMS

  1. Defining Data

It is commonly referred to as data definition, allowing the database administrator to simply define the structure of stored data and organize these in a structured manner, while also defining the connections between each of the stored data.

  1. Data Retrieval

The data retrieval is how SQL controls a user program or application to extract data stored in a computer’s database and utilize it efficiently.

  1. Data Manipulation

Data manipulation is how SQL powers a user program to ensure that the computer’s database is updated. It achieves this by removing old data and adding new ones.

  1. Access control

SQL applies this to deploy user access based on permissions for recovering or changing data that is stored, thus protecting your information from any third parties that are denied access.

  1. Data sharing

This allows data coordination and sharing while assuring that the users don’t overlap the permissions provided to one another.

  1. Data Integrity

The data integrity process is used to define the integrity constraints blocking the corruption of data, that occurs due to irregular system updates or failures.

Though the relational database (RDBMS) has been playing a leading role as a dormant model of a database, the non-relational cloud or NoSQL database is substituting these traditional norms.

NoSQL is an approach apart from the traditional technologies performed by relational database management systems (RDBMS). RDBMS performs SQL, which we have discussed in the aforementioned points. As you are aware, RDBMS largely relies on rows, columns, schemas, and tables, for recovering and organizing data stored in the databases, all this works differently when it comes to NoSQL.

NoSQL databases can perform their functionalities and carry out their operations without the help of any of these structures. They are capable of implementing more flexible data models. NoSQL is also known as not only SQL or not SQL performs techniques that help in avoiding repetitions and differences that pop up usually when the traditional technologies of RDBMS are performed. RDBMS comes with certain areas of concerns, such as non-scalability, non-flexibility, and performance problems, in which the modern-day applications are looking for NoSQL solves all these intensive scenarios and helps data-intensive apps to grow.

Whenever there is a lot of unstructured data that needs storage, NoSQL can be used as it can provide structured data largely which fail to fit inside the traditional relational schemas or RDBMS. Some of the common unstructured data include: chat, messaging, log data, user and session data, large data such as videos and images as well as internet of things and device data.

Types of NoSQL or Non-SQL

  • Wide-column NoSQL
  • Graph stores
  • Key-value data stores
  • Document stores

Based on your project specifications, user needs, and data-intensiveness, you can choose the one that fits all the needs within an affordable budget.

SQL and NoSQL - Advantages and Disadvantages

Advantages of NoSQL

  1. NoSQL is Non-relational

Non-relational, in other words, you can call it as table-less, these NoSQL databases vary from SQL databases. In this sense, they provide ease of management while assuring a high level of flexibility with new data models.

  1. Low Cost of NoSQL

While being low cost, NoSQL is also an open-source database, that provides an awesome solution for smaller businesses to opt this at affordable prices.

The various kinds of NoSQL databases available in the market include Couchbase, Amazon’s Dynamo Db, MongoDB and MarkLogic to provide for the processing of big data apps that are cost-effective.

  1. Easier Scalability

NoSQL has been getting popularity because of the flexibility and scalability that it offers over the other kinds of databases that are available. It has been designed to perform exceptionally well under any conditions including low-cost hardware.

Detailed database model structuring is irrelevant here: You can easily create a database without actually developing any detailed database models when using a NoSQL database. This will help to save a lot of your time and effort.

Disadvantages of NoSQL

  1. Less Community Support

Though the NoSQL has been growing at an incredible pace, the community support is relatively less as its new.

  1. Standardization

It lacks a standardized platform like SQL, which is blocking it from further expanding. This has been creating concerns during migration. Standardization is what helps the database industry to unify.

  1. Interfaces and Interoperability

Interfaces and interoperability is another concern that is faced by NoSQL, which needs fixing quickly.

Advantages of SQL

  1. Speed

As we have already discussed, the speed offered by SQL is unbelievable and unbeatable, helping the retrieval of data from database records with ease.

  1. Well- Defined Standards

Unlike the NoSQL, SQL doesn’t have the issue of standardization. This follows the ISI and ANSI standards, which are approved across the globe.

  1. No Coding

Its code-free nature makes the manner hassle-free.

  1. Data Integration Scripts

One of the main apps of SQL is to write data integration scripts, which further helps data admins and developers.

  1. Analytical Queries

Data analysts use SQL for setting, executing and running analytical queries regularly.

  1. Retrieving Information

It helps to recover the subsets of information within a database. Some of the commonly used elements include insert, select, delete, add truncate, alter and update.

Disadvantages of SQL

  1. Interfaces

Though there are no complex coding involved, the process of interfacing is complex.

  1. Complex Interface

Since SQL has a complex structure, it becomes challenging for certain users to access it.

  1. Implementation

Certain databases implement established extensions to standard SQL to ensure the vendor lock-in.

  1. Partial Control

Since there are certain hidden rules and conditions, the programmers who use SQL do not have power over the database.

  1. Expense

The expenses involved in SQL operation are too much, making it difficult for bringing vendor-in.

Here, we have listed out a summary of both SQL and NoSQL along with their advantages and disadvantages. You can decide the best based upon the business requirements, cost and time you have to implement either of them.

SQL vs NoSQL

  • SQL

SQL uses the ACD compliance mode to protect the integrity of a database. Since it possesses structured data, an integrated support system is not needed for using it with any type of data based on your choice. The predefined structure and schemas of SQL make it the most favored choice for businesses.

  • NoSQL

The increasing popularity of NoSQL is due to its capacity to provide various data types and also the capability to scale by spreading quickly to some servers simultaneously. People prefer NoSQL for developing applications within no time. One of the reasons includes the performance speed.

 

 


Causes of eCommerce Businesses Failure?

You would have heard the proverb, “First steps are the most difficult.” But, that’s not true with ecommerce businesses. Today, with lots of off-the-shelf ecommerce store setup software and affordable ecommerce website design companies, starting an online store is quite easy – and you can even get started on selling your products within a few days.

But, the most important part is transforming your ecommerce startup into a successful and effective business. Recent industry reports state eight out ten ecommerce stores get discontinued within 24 months of work. Other researchers secure the number even higher, stating 97% of all ecommerce businesses don’t make a profit.

So, what’s going wrong? Why do the majority of ecommerce businesses fail, especially when they have a passionate founder or team behind it? Here, in this post, we dive into a deep study of the top causes why ecommerce businesses fail and how to implement a solution for the most common causes of failure.

  1. Low-quality Product Images and Content Description

You’ve got a great product, and you’ve consumed a lot of time designing it or sourcing it from the best of suppliers. You’ve done your market research, and you know that there is a high demand for the product.

But, then your product listing on your site is a few low-quality photos with a poorly written copy. If your product listing looks like something that you would see on eBay, then it’s time to get it renewed. Poor quality product images and badly written content not only prevent sales but can seriously make a subpar impact on your product and depreciate your brand.

How Can You Solve It?

If you’re interested in product photography, then start by investing in the right photography equipment and learn a few tips and tricks to click pictures in the best light. Provide multiple views of your product and include detailed descriptions. Don’t use general descriptions, rather describe your product from the perspective of the customer – what they would like to know about the product, etc. If you don't know photography, you can hire expert photographers to get the job done or get the help of professional woocommerce development services, to help you set up your product listing and the rest of your ecommerce store.

Don’t rely only on a price to pull in customers. Instead, attract them by highlighting the best features of your product. Showcase your products in the best way possible.

  1. Contact Information – Phone Numbers, Email Id, etc.

While this may look like a minor problem, not revealing your full contact information prominently on your site or burying it deep in the corner of the site, stops customers from trusting you. When a new customer arrives on your site, he/she will look for information about your brand – like where you are based, the story behind your brand, etc. Customers choose brands that are easy to communicate since they can contact you quickly if something goes wrong.

How Can You Solve It?

Make sure to present your complete contact information – email ID, phone numbers, address, social media pages to build the trust of your potential customers.

  1. Financial Mismanagement

Lack of tracking and controlling the financials will destroy any business quickly. Let’s demonstrate this point with an example. Ecomom was one of the early ecommerce companies that were started in 2007. The company had a solid product line – natural and eco-friendly products from expecting and new moms, as well as natural baby food, toys, and clothing.

The idea was a great one, and the company had a increasing consumer base, thanks to the increase in the demand for natural and chemical-free baby products. But, then the company went bankrupt in 2013, just six years after launch.

So what went wrong?

Jody Sherman, the Founder of Ecomom, was, in fact, able to obtain a large $1 million as funding for his online business. But, the biggest problem was Jody was an entrepreneur and not an accountant. He failed to hire the right financial team for his startup. While it looked like revenues were growing, the company was losing money, failing to get profits on their investments. Driven by his losses, Jody committed suicide in 2013 and the business folded.

Not to scare you, but the lesson is stark clear – you need the right accounting or financial team to help you stay on track. If you don’t have the funds to hire an expert accountant, take some time, and learn the basics of business accounting. Understand where your money is coming from and where it’s going, thereby bypassing financial disasters down the line.

  1. Complex Checkout Process

No one loves to do more than the basic minimum, especially when shopping online. Amazon revolutionized online shopping when they put away the difficult checkout of the last decade and moved to single-click purchases.

If you have a complex, multi-step checkout process, then it’s high time you change the design. Hire a Magento web developer to help you improve and redesign the checkout process. Don’t make it necessary for customers to register or sign in to their account before they can complete the process. Instead, give the customers the option and let them decide if they want to sign in before they complete the purchase. If not, let them check out as a guest, without having to create yet another registration account.

  1. Slow Website

No matter your business model, or the types of products you sell, you cannot expect to taste victory with a poor acting website. Your website is the shop front for your online business. Irrespective of the other channels you use to sell your products, your website is the foundation of your entire ecommerce business, and it needs to show that.

While designing a website, you need to ensure that it is working, active, refreshed, and offers the best user experience. An easy-to-use website not only improves conversion rates but also ranks higher on Google. Look for simple, clutter-free layouts.

And don’t forget the mobile user experience. Mobile ecommerce sales have been regularly increasing over the years, and by 2021, 1 out of 2 ecommerce sales will happen on mobile. Let’s say; you have a possible customer who comes across your site on their home desktop. The customer then gets suggested of your site, while on the move and decides to complete a purchase from his/her mobile device. If your site isn’t optimized for mobile or offers a sub-par experience, you not only lose the sales, but the customer is never likely to return to your site.

There’s no excuse to offer a poor mobile experience in 2019. Understand the nuts and bolts of good mobile user experience, and hire a competent ecommerce website design company to get your online store optimized for all mobile devices. Apart from a mobile website, you can also spend on a mobile shopping app, if needed. However, remember that you need to give customers a good experience on the app as well. So, ensure that it’s robustly tested and don’t make it an afterthought.

Once you have improved your website, mobile website, and mobile shopping app, take the time to test every nook and cranny. Load it from various mobile devices, browsers, check how it appears on tablets, laptops, etc., try differing web speeds and more. Ensure that your online experience is seamless across devices to provide existing and possible customers with the best experience.

  1. Hidden Fees

This is a tremendous drawback. One of the main reasons for cart abandonment is hidden fees. 61% of customers abandon a cart when they are performed with an extra cost at the end, like shipping fees. To bypass this, make sure to share your shipping costs with the customer upfront. You can also turn it to your advantage by allowing customers to know that they can avoid shipping costs when they shop beyond a particular amount.

You can also provide customers with shipping costs calculator to know how much they will have to pay beforehand.

  1. Online Marketing

Let’s say you open a café in a faraway corner of your city, and not advertise it. Apart from the handful of walk-ins, you will not have any customers. The same applies to online stores.

You may have the best products on the market, superior customer service, and a seamless web store, but without targeted marketing, you will not be able to reach your sales targets. This is where digital marketing gets into the picture.

Start by building a robust online marketing plan. Recognize your goals, and then work on how to accomplish them. If possible, hire a devoted digital marketing team to help you across channels – social media, email marketing, paid ads, organic SEO, and more.

Getting Started Maybe Easy, But Succeeding Requires Effort and Planning

There’s no doubt that ecommerce is a great way of starting your business, with minimum overhead. However, it requires work, effort, and planning. Make sure to avoid the deadly mistakes listed above, and succeed in your ecommerce venture. Focus on sustainability and growth, rather than on short-term goals. Do your research and build an excellent online business that continues to pull in customers and produce sales, in the long-term.