Digital Marketing Importance in Automobile Industries

The Automobile industry is a mixer of design and development, manufacturing and marketing. According to statistics, the Indian automobile industry is the 4th biggest automobile industry among all the countries in the world in terms of the high sales rate and the 7th largest country in the manufacturing of automobiles. The ever-increasing market for the production and manufacturing of automobiles and its parts gives rise to business possibilities for company owners and dealers. Sustaining in this competing world of the automobile field is a challenging one but not difficult. You can be successful with the perfect blending of superior technologies and resources such as digital marketing.

If you desire sales, you must tell about your automobiles and their designs to the public i.e. you need to spread sound knowledge of your services through online appearance for your cars and motor vehicles. Reaching prospective buyers and growing conversion rates can be achievable through tailor-made strategies of digital marketing.

Digital Marketing Services for the automobile industry:

  1. Automotive SEO
  2. Management of Social Media
  3. E-mail Marketing
  4. Content Marketing
  5. YouTube Marketing
  6. PPC management

        1. Automotive SEO:

Primary traffic is the backbone for any industry either it is a startup or a branded one. Since the customers mostly rely on the internet for searching for their favored services. Optimize your website page and its products (motor vehicles) with compelling titles and meta descriptions (rich snippets) that help search engine crawlers in making your site stand high in SERP results. Furthermore, the effective SEO helps in quick loading speed of your site and less bouncing rate.

Image optimization will be the most important factor for your business since you might have heard that one picture worth a thousand words. Displaying pictures of automobiles help the guests in choosing a car as per their choices.

Search engine optimization gives

  • Wide reach for your automobile company
  • Brand credibility
  • Targeted leads
  • Ranking in SERP

    2. Management of Social Media :

If you want to sell more cars or parts of automobiles, social media is an excellent platform. Showcase your vehicles with Commercials on all social media platforms such as Facebook, Instagram, LinkedIn, Twitter, etc. Instagram is excellent for automobiles since you can showcase all the car models and parts of automobiles such as various types of wheels, engine. Besides, write creative content related to them.

Advertise your company with Promotions. For example, write periodically posts such as “OWN IT TODAY” by offering discounts, coupons, special offers, etc. It generates interest for clients and makes them purchase your cars.

Social media marketing gives

  • Brand reputation
  • Enhanced User experience and engagement

    3. E-MAIL Marketing:

Collect all your client’s details and run successful email campaigns. It was found that 25% of website visits were triggered by email marketing only. Composing email operations for multiple locations and brands with new car models pictures and videos improves customer experience hence leads to your company.

Email Marketing helps in

  • High traffic
  • Scope for more sales

    4. Content Marketing:

Some people may doubtful which model/brand should buy and which provides great fuel efficiency and mileage. And it will be difficult to go to various showrooms and ask for details since all the sellers may do not have all types of brands in their showrooms. Presenting the information related to the models, brands, their features in the form of blogs sounds excellent and marketing it in social media is fuel to your industry. Market your content all over the social media platforms for more profits.

Content Marketing helps in

  • More traffic
  • Brand credibility
  • Dealership credibility

    5. YouTube Marketing:

Producing 1-minute to 3-minute videos on automobiles with their brands credits more chance for sales since YouTube has global users who spend at least 3 hours per day on YouTube. If you are only a producer for automobile parts, then you can explore all your products such as tires, steering wheels, etc with creative video making. You can also run ads on this platform.

YouTube Marketing helps for

  • More exposure and engagement
  • Bulk reach through shares

    6. PPC Management:

Promote the parts of motor vehicles and vehicles with Google Ads, Bing Ads, and Pay-Per-Click management. Boost your sales capacity by planning powerful campaigns.

Pictures play an important role in the automobile industry. Building campaigns with different models of vehicles and their 3D views will be a great influence on your company. These campaigns generate engagement and growth rates and sales. Approach potential buyers with dealer automotive ads.

This strategy gives you

  • Maximum number of clicks on your site
  • More probability for sales

The first step of the automobile research method to the last step of sales can be completed efficiently with digital marketing that ascertains a successful business. This is the power of digital marketing for the automobile industry.

Conclusion:

All the digital marketing methods and tactics will lead the buyers to purchase products from your showroom. Secure your automobile industry with these effective digital marketing strategies and reap profitable returns for your business.


Measuring user satisfaction in your app and how to increase it

All developers and businesses want users to use their apps. Mobile apps are not only costly and time-consuming to develop, but they’re created to be used by real people to resolve real problems, so when app downloads are low it’s disappointing.

Engagement, maintenance, and growth rates are essential to showing the value of an app and measuring its profit on investment. But one metric is more valuable than all of them is user satisfaction.

If your users are happy, they’re more expected to engage, spend more, and advertised the word about your app to their friends and family or post about their app experience online.

And considering 84% of people believe online reviews as much as an individual recommendation, it is important that you keep users and customers on your side.

If users aren’t satisfied with your app, they’re not going to drop you an email to complain – they’re likely to share their adverse experience with their family, or worse, talk about their experience on social media.

Developing a successful app has many more advantages than earning five-star reviews or random purchases from your e-commerce store.

Happy users are more likely to do business with you again if they have a positive experience, and according to a research that loyal customers are worth up to ten times their primary purchase value, so they could become a long-term customer if they’re happy.

Here are some of the ways you can ensure your app keeps all of your users happy…

 

Data Rely

One of the simplest methods to get a feel for user comfort is to analyze your data. Analyze where users are getting your app, how long they’re engaging with your content when they download it, and where your current drop-off points are.

If users aren’t going past your sign-up page, then the possibilities are that you’re disappointed to give an enjoyable onboarding, and you may require to go back to the drawing board and review your user experience.

However, data can only go so far in painting the picture of user satisfaction. You should not significantly assume that a customer is unhappy with your app because they’ve only started it once – they might’ve been distracted and require a reminder that you’re there to help them to engage with you. Keep an open mind and let users not numbers do the talking.

 

Conduct Surveys

The best method to measure user satisfaction and get the thumbs up on new highlights is to conduct a small survey within your app. Be careful – “are you pleased with our app?” doesn’t give you anything to work on, but “what do you think about our new shopping feature?” does.

Rather than attacking users with a survey when they open the app, make it opt-in or ask questions via a pop-up every time they finish a session.

It will take time to establish your feedback, but growing smaller pieces over time will result in higher engagement rates than expecting every user to complete a three-page in-depth survey about their experience.

Keep your questions small and only ask questions that mean something to your business. If you’re not thinking about developing an augmented reality feature, for example, don’t hang the carrot and ask users if they’d like to see an AR tool.

Doing so will raise expectations and boost users to shop around for other apps rather than staying faithful to your brand.

As always when collecting user feedback, tailor your questions to your various audiences and isolate targets to maximize engagement and useful responses – a one-size-fits-all survey won’t work and feedback won’t be as useful.

A segment to get the most out of your survey.

 

Incentivize

If users aren’t engaging with your survey but they’re consuming time in your app, push them in the right direction by offering incentives such as a free trial of your premium service or a discount code off their next shop.

We all get frustrated when apps attack us with offers to leave a review or submit feedback, so when a freebie is offered, users generally feel more confident about providing feedback and will offer more useful, actionable points than if they were giving comments off their own back.

If you’re attempting to flesh out your app and build new features and functionality, you could even ask users to present their ideas and offer the winner a prize and their name in your app’s credits as a thank you.

Once you’ve collected feedback and understand what bothers users have about your app, the next step is to achieve those changes to increase user satisfaction.

 

Simple Things

Users downloaded your app for a purpose, whether it was to buy a dress from your store or order a takeaway after a busy day at work.

Simplify your app and don’t try to reinvent the wheel – help users reach your tools as soon as they can, and they’ll be more satisfied as a result.

Onboarding is key here – don’t have users fill out a thousand form fields before they can get started; keep it simple and restrict the conflict between your app and their requirements.

Common friction points like logging in, creating an account, leaving a review or joining with friends can all come later – let users complete their initial task before doing anything else.

 

Always Present for users

User satisfaction is about much more than giving a cutting-edge app with interesting features; it’s about giving customers that you’re there for them.

Make your team is as easily available as possible through phone support, live chat, social media or an in-app ticketing system and create a knowledge base with video tutorials to help when your team isn’t available.

If a user can’t find what they want within your app and there’s nobody to talk to, you’re presenting them a poor user experience and they’re unlikely to stick around for long.

Reply to every comment and query, even if it’s been answered before.

Some brands will automatically redirect users to a knowledge base or help center, but giving a personal reply on social media or a forum shows that you genuinely worry about your users and their involvement within your app, and they’ll usually become more engaged as a result.

Make sure you’re on the peak of your App Store and Google Play Store reviews, too, responding to both positive and negative feedback.

Thank users for their time and tell them that you’ll address their interests and comments – if you’re prompt and offer solutions that make users happy, then in-app satisfaction will normally climb and help you create a chart-topping app.

 

Always optimize and improve

Finally, a quick word on maintenance. Businesses simply want to keep their investment to a minimum after spending in an app, but the fact is that an app is a continuing commitment.

If you launch an app in January then it’s almost surely going to require tweaking and updating by April. Operating system updates and viruses need to be addressed to assure you’re delivering good user experience and that your app loads fast and perform consistently.

 

Conclusion

Whether you’re optimizing your website for SEO, doing a pay-per-click campaign or building an app, it’s easy to turn to data and analytics to decide whether you’re on the right path.

Whilst data is necessary, user satisfaction and happiness should be your focus preference – because that’s what encourages you to create sales and keeps your business floating.


Educational App Development

The developments that the world is observing currently are directly proportional to the development of various technologies in various sectors. Whether it is in the field of cryptocurrency or any social media platform, technology has been strongly stimulating every field towards its best version.

The Traditional Art Of Learning

Despite this very famous saying “Old Is Gold”, its not important that it is going to do right to every organization, sector or field. On one hand, where we appreciate the valuable importance of some old and antique objects, we won’t be able to do the same when it comes to following the old technologies.

Just like every single field, education experienced the system of being introduced with the advantages of technology. And, over a vital time period, the traditional art of learning has undergone a lot of changes.

Earlier, the old-fashioned system restrained the new changes from entering. For example, changes in the techniques and ways of teaching. And challenging the ways of the supreme authority of teachers was not an option.

But, the modern-day teachers are focused on explaining the complete process for their students. They are facilitators rather than authoritarians. And in addition to this, the status of students has also changed. They have changed from being patient listeners to active contributors.

The Change Initiated by-

Even though self-development is the golden key that covered the way for the continuous changes, technology is the necessary part of the complete reconstruction. The change of opinion towards the ways of allowing education was completed with the growth of mobile app development.

Educational app development is the purpose of the all-round growth of any society. They enhance the level of learning and make it more appealing. That too without ever compromising on the needed share of information.

Future In Store For Education

It will be unwise to guess the future of education to draw non-objective outcomes. There is no uncertainty in the point that it had very humble starts. What we understand today is because of our ancestors’ uncompromising attempts to explore and innovate.

And now the future is going to be based on some improvements in the field of education. Since most of the students see educational apps as a suitable method of learning, be prepared for some mind-blowing future inventions!

Educational Apps

Since most of the pupils are now smartphone users, they have ridden from being luxury items to necessities. Even if it is too much for you to understand, there are enormous chances that in future education is going to be electronic-based.

Each student will have a device of their own, provided by the company. For now, the educational app learning is just complementing the current ways. But regarding the current growth and popularity, education apps are soon going to become main-stream.

The attraction for Students

  • It provides heterogeneity
  • Anytime-learning
  • Self-teaching
  • Versatility
  • Accessibility
  • And much more…

Combination Of Business And Educational Apps

The endless advantages of educational apps are the causes of why a large number of organizations are interested in adopting them. Every special app comes with a particular set of features that can make it more versatile and student-friendly.

So if you want to develop an alluring educational app that ranks high on prime strength of its content, then there are a few steps that you need to follow. Below discussed are two pointers that are going to help you in the long run.

Content Seamlessness

Before going any further, firstly go and check the number of educational apps on the Google Play Store or iTunes. Are you able to see a countless number of educational apps? So don’t you think if there is such a tremendous number of apps already present on these portals, people are going to pick the best one?

It is a reality that most of the apps concentrate on motivating and retaining students. Therefore, sometimes there are opportunities that they can be low on the educational content they present. This difficulty is going to produce obstacles in any child’s education.

So if you want your app to work with maximum efficiency, then you need to take care of two things;

  • Concentrate on student engagement
  • Create designs around some predefined guidelines, that ensures a positive result
  • Make sure that it provides a bright quality of content
  • Avoid getting pulled by a one-track mindset
  • Keep a perfect balance of fun and learning

 The Content Displaying Approach

What is it that makes the educational apps for kids manage the learning field? I know, the first thing that jumped in your mind right now must be the appearance of videos and live streams. And of course, it is because of the AV performances that the educational apps are going to rank high on popularity. Because when every lesson is maintained by audio and video content, it is easy to achieve a better understanding.

Since students have the luxury to replay and rewind the video, it is easy for them to learn the content with much more liberty.

Conclusion

There is no doubt in the fact that developing educational apps for kids is not a piece of cake. But by uniting with the best mobile app development company, that has the right experience, it is possible to make one.

By building more and unique educational apps for students, we can change the age-old techniques of learning and find more exciting ways.


Driving Sales with Top Ecommerce Trends in 2019

The eCommerce industry is growing all around the world with an increase in internet usage and mobile users. The eCommerce sector is adding new customers every day to its actual list of customers while its service is regularly evolving to deliver the better user experience. In countries with higher populations like China and India, eCommerce has a tremendous possibility to grow and change to make in this digital environment.

 

Trends to follow in 2019 for higher sales and revenue.

Mobile Apps Development

We all understand that we are breathing in a mobile dominated time. According to research conveyed by Statista, about 42% of total internet users had made use of the mobile device to buy anything online and this number is expected to rise enormously in the upcoming years. The mobile app for online shopping has become a very important factor for a successful eCommerce business as they present a lot of features and regular updates to customers. Monstrous eCommerce stores like Amazon, Wall-mart, eBay, and others had started their mobile app for shopping a very long time ago. In today’s world, starting a mobile shopping app is a necessary and profitable step for any eCommerce store.

Visuals and videos

Better product pictures and videos are the essential factor in selling any product at an eCommerce store. Customers can’t see or touch a product on a website as they do at an offline shop, so you must present better content by showing them clear and detailed product pictures. Many surveys had confirmed that online stores having better product pictures and product videos has much more sales than other stores.

Virtual sale team

Augmented Reality (AR) and Virtual Reality (VR) are the trending terms of the eCommerce sector. AR and VR both produce a more practical environment for the customer to pick a better product for them. Moreover, many clothes eCommerce stores are using AR technology to give an exact idea about clothes size and dimension to the customers. With the help of Chatbots, artificial intelligence (AI) technology is performing a vital role in customer support service. A Chatbot is a technology that chats to a user with the best reasonable answer to their doubts. These technologies help eCommerce stores to give better service and support for customers without any human resources. These virtual and artificial technologies work together to form an efficient sales team for an eCommerce store.

Search tools

Nowadays, people are looking for the simplest approach to search for any product. Voice and Image searches are the greatest example of an easy and quick search. Voice-based search enables a user to insert search term without typing, while Image search gives hassle-free product search even if the user doesn’t know the name of the product. Optimizing your eCommerce website with voice SEO is necessary because voice search is the future of the Internet. Big performers of the eCommerce industry had already added the feature of image search on their online stores. Adding image and voice search features to your eCommerce website ensures more customer return and traffic.

Number of clicks

Surveys have revealed that the more a consumer click the more they get annoyed. Customers are always looking for a fast buy and this can be accomplished by giving fewer clicks in their shopping journey. Intelligently design your online store webpage which enables the customer to reach an exact product and check out page in fewer clicks. Attaching more scrolling options can also change the user shopping experience on your online store website.

Conclusion

New tactics discussed in this post are the future trends for eCommerce development in India and other countries. Whether it is a mobile app, Chatbot, or image product search feature; all are expected to retain customers and improve the conversion ratio for eCommerce stores. 2019 is the right time to use these new answers for the eCommerce development process.


Development of an App Like TikTok

TikTok is a social media app developed by a Chinese company named ByteDance Technology Co Ltd. This app was started in 2016 to let users create and share short videos. Now, TikTok is the most famous musical app in the world and has more than 500 million users. It is accessible in 75 languages and is available for both iOS and Android platforms. After China, ByteDance launched TikTok for the global market in 2017 and also targeted the US teenage market for this app. This app has tremendous popularity globally and ranks #1 between free mobile app downloads on app stores. It enables users to create small music videos of span 3-15 seconds and small looping videos of 3-60 seconds. Users can also edit the videos with animations, sounds, filters, etc.

People often share videos on Facebook and when we open our Facebook or Instagram account, we can see many of TikTok popping up on the screen. This tells the popularity of social video apps among the audience. There are many music apps like TikTok but still, TikTok is #1. This article provides tips to design and develop an app like TikTok.

Features and Functionality  of this App

  1. UI: As a thumb rule to design any app, the user interface should be manageable so that users are comfortable to do a lot from the app. The app can start immediately with a famous video and let users choose the “For You” tab.
  2. Hashtags and Live-Ops: Usually hashtags are recommended by the app itself. These are used by video creators for what the video is about. The app takes care that the content is recent and relevant. Live-Ops are essential as they are improvements to user experience and help to keep app users feel fresh and full of activity.
  3. Sharing Options: Users can attach social media account in the app which allows them to share their videos and profile on social media like Facebook, Instagram, and YouTube, etc. Through this approach, the users can also improve their followers via the app.
  4. Effects & Music Library: There is a lot of music available in the music library for the watchers. The special effects feature allows users to pick the desired background music and quickly make fabulous clips.
  5. Real-Time Analytics: This feature permits admin to examine the live audience and graphically view the broadcasts i.e. real-time insights of the app usage and connection with the past data which assists in further decision making.
  6. Geolocation: This is an excellent feature that you can use in the video streaming app. Users can see broadcasts according to their region and select the desired broadcasts to follow from the map itself. For this, an app developer requires to mark markers in the map in a range neighboring user’s current location to show the live broadcast in that area. The live & inactive broadcasts should be shown in separate colors.
  7. Notifications: These allow users to get informed of live events even if they are not on the app at that time. App developers can also include recording future broadcasts in the app to make it more interactive.

Technologies used

Cloud Storage: The cloud environment is AWS. The selection of servers is very essential for the app as it should be able to efficiently manage thousands of requests per second. So a cloud storage service like Azure, Google Cloud Storage, and Amazon S3 can be used. The server also needs to be configured to support all the major devices.

Since video streaming is the essential purpose of this app, it should be assured to keep the mobile app light and you always stream from an external server. The broadcasting stream stays on user device till the time the user is viewing and after that, it is deleted automatically from the server-side. It is suggested that the app must also have a choice to save videos in the external storage of the user’s phone.

Content Delivery Networks (CDSs): Use highly scalable CDN services for protected media streaming. Video/Audio transcoding of media files requires to be done in various media formats so that they are supported on all significant browsers and devices.

Development team:

It is important to have an expert team of mobile app developers who can develop an excellent app like TikTok. For this the necessary team structure should be:

One project manager, Android & iOS developers, & UI/UX Designer. When the app is ready, it needs to be well-tested by quality analysts. You should ensure that the app is safe and secure.

Cost of App development

There are several other apps like TikTok but TikTok is the best and the fastest evolving apps around the globe. Some examples of such apps are Dubsmash, Triller, Vigo, etc. The cost of developing such an app having a smooth UX/UI finish depends upon factors like growing region, the necessity of resources, & the development cost per hour. In the US & Europe, the development cost would be much more expensive than in Asia. In India, the app development cost would be around $25000 for a single platform but for multiple platforms, this cost would be around $35000-$40000.

Earnings from App

Of course, you expect a great business after putting so much effort into developing a TikTik like the app. Here are some of the ways by which you can make money for this app.

1) In-app purchase

Your app is available free to download and use from Google play store or apple store. There is a skill that you can impose a nominal amount from app users to enhance the app to the premium version or to unlock some of the features.

2) Investor funding

Remain in contact with some of the inherent investors to get investment for your app. This is a very useful way of earning money and even the TikTok app development company received funds of $100 million from high-profile investors.

3) Selling the app

When your app gets famous amongst the targeted users then you can easily sell the app to potential entrepreneurs or corporates. Go ahead with the deal that is most suitable for your business.

4) Advertisement

You can also earn by advertising ads on your mobile app. The advertisements should be targeted to the audience according to age groups, region, and things most liked by a particular community, etc. Advertising can be of many types like cost per click, cost per install, etc.

Conclusion-

Now you know how to design & develop an app like Tiktok. You are also well-known with the ways of making money from such an app. So, try to be one of the reputed names in the field of media app development with the launch of your app.

 

 


React Native for Mobile App Development and Benefits

If you want to contact a wider audience, you will probably go for both Google’s (Android) and Apple’s (iOS) platforms while developing your app. Is it more beneficial to create a separate app for each one of them? Or a cross-platform app that will cover two OS-es at once?

To resolve this multiple-choice problem, you can choose to React Native. With this framework, you can include both platforms with a shared codebase.

 React Native

It’s an open-source framework for mobile application development. The idea behind React Native is to apply JavaScript to write cross-platform native mobile applications for Android and iOS, using declarative components to create mobile UI.

Plus, applications built with it are no different from Android and iOS native apps in terms of mobile performance.

Why use React Native?

  1. You can create your app fast

Just like React, React Native uses components to create mobile UI. And as it’s a JavaScript framework, it’s easier for frontend developers easy with React development to study how to develop mobile apps with its native counterpart.

If you intend to develop an application for both iOS and Android, it will take a far shorter time to produce a project with React Native. Using Java and Swift/Objective-C, you would have to develop two separate apps. With React Native, even 95% of the codebase can be shared, which indicates you can drastically cut time to market, without falls in code quality.

  1. Excellent mobile performance

Mobile applications developed with React Native are not web applications, but standalone native apps, just like the ones built with Java, Swift or Objective-C.

It implies that you can use the framework to create mobile apps that are no distinct from Android or iOS apps in terms of performance. This involves using the device’s hardware, working in the offline mode, third-party plugin support and mobile UI.

While hybrid or mobile web apps don’t offer performance matching native apps, it’s not the case with React Native.

  1. Use of native code

While you can develop full native mobile apps using React Native, you can still use other, platform-specific languages including Swift, Objective-C or Java.

A probability to blend React Native with other programming languages appears inconvenient. E.g., if you have to add third-party services to your app, that is drafted in other languages. In programming, this technique is called bridging.

  1. Community-driven

React Native is essentially community-driven. This is a good thing, as developers can find lots of advice and examples in places such as the GitHub React Native Community, a specific forum for developers, and the Reactiflux Chat to immediately find answers to an inherent difficulty.

Oftentimes, developers upload their code online, which can be then adjusted and used in a variety of cases. Such code can speed up development significantly, encourage new solutions or help to resolve difficulties developers may encounter.

  1. Trusted by big companies

Well, it proved to be effective for companies like Facebook and Instagram, Airbnb or Uber Eats. As millions of users visit these apps every day, the framework determined to offer much-needed performance, scalability, and maintainability. These apps work as evidence that you can happily implement this framework to create mobile applications reaching large audiences, for a diversity of ideas.

 

 


Which is Better PayPal or Stripe?

When someone is beginning a new online store for the first time his route is filled with a lot of problems. As the e-commerce world has developed by leaps and bounds in the last decade or so, there are just way too many related products and services available.

For example, Magento and WooCommerce are both very popular CMS for e-commerce and both have their pros and cons. Once you decide between Magento and WooCommerce development after a lot of learning and understanding, the next important factor is the payment method.

But just like all other things that you’d like to have for your e-commerce website, there are many choices when it comes to payment gateways too. PayPal and Stripe are currently two of the most popular payment processors for online stores. While PayPal has been working for a long time, Stripe has earned a lot of attention in the past few years.

If you are thinking to start a new online store or already have one but are fighting between PayPal and Stripe, this post can help you to decide between them. Both the reputed payment gateways will be compared based on several major factors to allow store owners to pick one that best suits their requirements.

Let us first get a basic idea about what PayPal and Stripe are-

 PayPal

Established in 1998 by the likes of Peter Thiel, Elon Musk, and others, PayPal can be described as a payment solution that can be used for making and receiving online payments. It claims to have more than 250 million customers all over the world and is accepted in 200+ markets by over 20 million merchants.

Anyone and everyone who receives or sends money online now mostly have a PayPal account. This has made it one of the most famous names in the e-commerce industry and some eCommerce website developers also recommend the same to the clients.

Stripe

Headquartered in California, USA, Stripe is also an online payment solution. It was founded in 2010 and is now more popular than many of the other famous payment gateways used by e-commerce stores. A major reason for the increasing popularity of Stripe is the customizable development tools it gives.

Due to this, online stores that have an in-house team of programmers and code-savvy store owners favor using Stripe over other payment processors. From smallest of businesses to world-renowned companies such as Lyft and Pinterest now use Stripe for receiving payments.

PayPal vs. Stripe

Now you have a basic idea about both these payment gateways, let us quickly compare them to help you pick the best for your online store.

  1. Fees of Transaction and Service

One of the most significant reasons why PayPal and Stripe have been capable to stay ahead of others in the payment gateway market is due to their clear pricing. Both the payment processors charge a flat rate of 2.9% + $0.30 for every successful transaction.

They have chosen the “pay-as-you-go” pricing model which indicates that you are not expected to pay any monthly fees and the charges are only applicable to successful transactions. So, for a $100 sale, you will be paying $3.20 irrespective of whether you use Stripe or PayPal.

But while the base fee is the same, PayPal has some additional service charges. For example, PayPal charges a 1% fee on international cards while Stripe offers it for free. Furthermore, there is a fee for recurring billing, authorizing the card and advanced fraud security with PayPal. Stripe gives all these services for free.

Some other cost-related features of both the payment gateways are as follows-

  • Micropayments- For transactions less than $10, PayPal charges at a flat rate of 5% + $0.05. Stripe, on the other hand, charges the same base rate for micropayments as well. This makes PayPal a more suitable option for micropayments.
  • Chargebacks/Refunds- Chargebacks are when customers contact the card provider for canceling a transaction. For every chargeback or refund, PayPal charges a flat fee of $20 while Stripe charges a fee of $15.
  •  If the customer gets a refund, Stripe will not refund the processing or service fee. PayPal also will not return the percentage fee but will refund the fixed fee.
  • Receiving Payment- While all of this is fine, when will you get paid? When a customer purchases on your website, the payment gateway you have gets the payment from the customer and then pays the same to you after deducting the fees.
  •  Paypal usually clears the payment within a single business day. In the USA and Australia, Stripe has 2-day rolling transfers and 7-day rolling transfers in other countries.
  1. Currency Support and Availability

Apart from affordability, you also need to make sure that the payment processor you select is accessible in the most number of countries and supports many currencies. You should review all the options with your Magento 2 development agency for creating an international e-commerce website.

As discussed in the beginning, PayPal is available in more than 200 countries and it supports around 26 currencies. On the other hand, Stripe is an honestly new company when compared to PayPal and is currently only accessible in around 25 countries. But it is important to note that Stripe holds more than 130 currencies.

Moreover, even if you have your business placed somewhere where Stripe is not available; it offers Stripe Atlas service with the help of which you can easily set up a US bank account for your business. This will enable you to use Stripe even from a country where Stripe is currently not available.

But as PayPal is readily available in 200+ countries and supports major currencies, it has a small edge over Stripe in this department.

  1. Security

It is also very crucial for the payment gateway to be secure. Even a single customer experiencing any kind of security warning while making a payment on your website could destroy your reputation. PayPal and Stripe lay major importance on security and have made the gateways highly secure and stable.

However, the introduction of Stripe.js provides Stripe an edge over PayPal. When you select Magento 2 developers, they can install Stripe.js on the website. With this, all the sensitive customer data like credit card information will not be sent to your website server. Stripe will immediately receive all the data so that you are not required to manage any kind of sensitive customer information.

Even PayPal now allows the storage of sensitive data in a safe vault with OAuth 2.0. However, its performance is as such that the data passes to the vault from your server. If at all your servers are compromised during data movement, there are chances that sensitive credit card information of the customers can be stolen.

So, while both the payment gateways offer top-notch security, Stripe supports better security intrinsically with Stripe.js.

  1. Customer Support

If you are running an online business, you should be able to immediately get in touch with the support team of your payment gateway as and when needed. A significant reason why Stripe was losing customers to other payment gateways was their irresponsible support. However, this was a matter of the past.

There are now many ways to get in touch with the support team of Stripe. There is 24×7 support by live chat and phone, along with an online help center, email support, and social media. But even though the support has advanced significantly, many customers continue to suffer and their reviews vary from good, satisfactory to poor.

To completely meet the needs of the customers, Stripe has also recently started Premium Support which comes at a small fee.

Sadly, even PayPal support is not really up to the mark with regards to support which is unusual as it is already an established brand for several years now. It has an online community forum, help center, email support, phone, live chat, and social media. However, a lot of customers have stated that it is often very challenging to get in touch with a PayPal support executive.

  1. Comfort of Use

Last but not least is the ease of use. With Stripe, the checkout method for customers is super simple. A customer simply needs to enter their credit card number and click the submit button to reach your follow up or thank you page. You are in full control of the flow and design.

However, if you want to use advanced features of Stripe like its “Pay with Card” button, things can get a little difficult if you are from a non-technical background. But as long as you’d be hiring a reputed eCommerce development partner, there shouldn’t be any trouble for you or your customers.

While using PayPal is simple too, there can be a few further steps based on how you set your gateway and the types of payments you accept. There are also other combinations and solutions which can allow you to offer credit card payment straight from your website with PayPal.

But if the studies based on online customer behavior are to be considered, the smallest delay in the payment process could impact your bottom line. So, if you do select PayPal, make sure that you use the additional integrations and solutions available to speed up the checkout process.

Conclusion

Now that you know where both these famous payment gateways stand with regards to factors that are most important for online stores, it shouldn’t be hard for you to select one. Recognize the requirements of your website and that of your customers to select a payment gateway that better meets the requirements.


App Development of Wearables in Healthcare

The traditional patient and doctor models are experiencing extreme change. Technological innovations such as Wearable app development in Healthcare is an appealing change in diagnosis and therapy, as well as patient monitoring. Wearable devices connected to the Internet of Things are transforming the healthcare ecosystem at a phenomenal pace, creating a whole new world of digital medicine. Healthcare wearable app development is a fast-growing area in developing technologies.

Here are some statistics that show the growth of wearables:

  • “Tractica calculates an expansion of the wearables devices until 2021, with total shipments for all wearable devices to 560 million in 2021, which means an expected device revenue of $95.3 billion in 2021” (wearable technologies)
  • By 2021, Gartner predicts that sales of smartwatches will total nearly 81M units — serving 16% of total wearable device sales, according to its forecast (Techcrunch)

Such growth is connected to several factors such as improvements in technologies and medical equipment, as well as the generation of smartphones, followed by the healthcare mobile application development. Another reason is that people have become much more conscious of their health and are willing to utilize wearables in their everyday lives.

Often used as accessories or implantables on the body to collect data, wearables are user-centric. The industrial application in the field of wearable technology is already extensive.

Factors Driving the Growth of Medical Wearables

  • Increasing number of smart devices and the connected world via IoT
  • Improved awareness about health and well being
  • Integration of sensors into consumer devices
  • Ability to get appropriate medical support
  • Interest and investment of tech giants such as Apple, Google, and Microsoft

Wearable Medical Devices

Wearable health monitoring devices enable the production of a unique branch of healthcare i.e. telehealth. This field includes “use of digital information and communication technologies, such as computers and mobile devices, to obtain health care services remotely and maintain your health care.” The main advantage of telehealth is that the information about patient health conditions can be collected anytime, anywhere outside the clinical settings, which saves time and most importantly lives.

More and more people use smartwatches and fitness trackers to observe vitals and overall well-being, while patients are equipped with devices to observe and manage diseases to take proactive steps to decrease possible consequences.

Wearable devices in healthcare enable doctors to present complete care to each patient without wasting much time. Wireless data transmission and alert mechanisms provide quick submission of a notification to the hospital or your medical practitioner. This enables initiating quick measures immediately in case of initial symptoms.

Wearable technology in healthcare involves many devices that can be categorized into different sections mentioned below

 Healthcare Wearables Types

Fitness Trackers

  • Body Sensors
    • Wearable Patches
    • Heart Straps
    • Wrist Devices
    • Movement Sensors
    • Posture Monitors
    • Headbands
    • Wearable Defibrillator
  • Smart Clothing
  • Smart Glasses
  • Wearable Camera

According to the purpose, there are two subcategories

Monitoring and Diagnostic Devices

  • Measure heart rate, pulse, blood pressure, glucose, sleep, fetal heart rate, and the nervous system.

Therapeutic Devices

  • Manage pain, help with rehabilitation, pump insulin or provide respiratory therapy.

Digital medicine is an effective way to defeat the communication barrier between patients and doctors and enhance healthcare service delivery.

Increment in Range of Wearable Devices

Smartwatches and trackers on the wrist are receiving the most care of wearable app development. Some smart implants are getting popularity, increasing the range of medical wearables to helps patients control their health and monitor fitness using helmets, hearing devices, smart glasses, smart clothing and footwear, skin patches, implantable sensors and more.

Currently, to develop the range of medical wearables, the trend is to make more devices for various parts of the body. In the future, a person will manage health vital and monitor their fitness from tip to toe with a complete suite of wearable devices such as smart helmets, hearing aids, eyewear, smart clothing and footwear, fitness bands, implantable sensors and more.

Increment in Refinement of Wearable Devices

First-generation wearables were heavy and difficult to use. This downcast consumers from using wearables. However, wearables now are becoming smaller and highly advanced. Many wearables are designed such that they can be used as accessories and on different parts of the body making wearable either fashionable or undetectable. Wearables have turned out to be so tiny that they are practically invisible under your clothes or even on your body.

The main goal of this trend is to produce devices more compact and lightweight, and consequently quick and affordable for every person. The relatively smaller devices are, the more likely people will engage.

Precautionary Approach

This is particularly true in healthcare. Wearables completely change the view of medicine from reactive (for a patient already sick and needs treatment) to preventive (for a patient who is healthy and needs to take measures to bypass falling sick). This approach can significantly decrease healthcare costs and improve the quality of life and overall well being.

Conclusion-

Wearables play a vital role in stopping diseases as well as monitoring. The focus is towards giving real-time feedback and helping with rehabilitation and helping in adhering to a fitness plan.

 

 


Influencer Marketing - Which Can Help Your App’s Success

Mobile app marketing is evolving faster than app developers and online marketers would probably want it to. For example, even before you start on a campaign, how would you face the fact that your opponent already beat you to it doing the same thing? Before you know it, you’re already waving the white flag!

Mobile marketing transformed into that cruel jungle over the years, particularly when the mobile industry gained traction. And much like any field that has become like this, it’s only necessary for you to learn to adapt, lest your app dies even before you get to show it to its first customer.

Enter influencer marketing. Mind you, it’s by no means the “holy grail” of app marketing. However, it shows to be a worthy addition to your marketing arsenal, and a lot of auspicious marketing stories attest to this. If you mean to learn this too simply find time to read the complete summary of how you can perform it efficiently below.

Right Customer Targeting

Social influencers give the ready advantage of already targeting a given niche. This alone opens a lot of potentials for you to reach out to an audience that wouldn’t be hard to engage with. You need to capitalize on this similarity, for there are no other readily available platforms that offer this sort of path to highly targeted customers.

If you’re targeting audiences who are involved in learning more skills or knowledge about football, for example, then take the time to look at Youtube channels with an already built follower base. Channels like these often present on or investigate various football scenarios or even teach football skills.

Diving into the style and demographics of your audience wouldn’t hurt as well. The majority of your audience consists of young men.

Selection of Perfect Social Platform

Youtube, Facebook, and Instagram all offer the same level of susceptibility, considering they’re still the most common social channels at present. When choosing the right social platforms, always keep in mind their limitations. Twitter limits the characters you can type, while Instagram blocks users from sharing links. Ultimately, you need to learn to adapt, particularly if you discover that the influencer who’s perfect for your app only works in a single social media venue.

Budget Planning

Any mobile marketing campaign needs solid budget planning. Influencer marketing surpasses other mobile app marketing options, though, in that it’s mainly less costly. There’s a warning, though, for not all influencer marketers impose the same rate. Earlier to addressing a prospective influencer, set aside a budget that you’re sure you can easily use for discussion.

Perfect Influencers Selection

Giving the same niche takes up only half of the equation to influencer marketing success. Other factors come into play as well. For one, you require the time to see if the influencer is as strong as he looks at first glance. Are his comments and likes accurate? Does the content give value? Does the channel have high engagement?

Coming to the best influencers to target is easy, particularly if you already know the keywords you require to use when searching. Once you see a possible channel, recognize the content in greater detail. Pinpoint the strengths and weaknesses of the channel and consider how these will affect your possible campaign with this influencer.

Don’t delay to ask for more relevant info like channel analytics and demographics. Asking for screenshots would satisfy in most cases, as these stop tampering of any kind.

Are You Ready to Dive Into Influencer Marketing?

Influencer Marketing is the best way to present your app to your preferred targeted audience and we established in the field of influencer marketing. Our influencers will help your mobile apps and mobile games shine through the large pool of opponents.

Set-Up of Analytics

Analytics assures that your campaigns can always be directed towards the path of success. It also validates the data that your chosen influencer has given to you when you chose him. Make sure you track the performance of the campaign based on the data that’s flowing in. Analytics provide important insights that can’t be obtained elsewhere. Who knows? You might even find new app success techniques because of the data you’re collecting.

Creating Value-Driven Content for Marketing

Partnering with influencers is no less different from working with a business partner. Your common interests drive you. When managing mobile marketing campaigns, be open to sharing your plans with him. It also wouldn’t hurt to take the extra mile in giving him advice for marketing.

However, you should also take note that your influencer’s main strength is just that: his influence. You have to give him enough space to work his magic. He wouldn’t have earned such a massive following and credibility without it. Let him describe your brand as naturally as possible, assuming you’ve already familiarised him with it.

Brand’s Story

Stories always attract people. And telling them to your influencer and his audience would only help to enhance the connections you share. People nowadays can rarely keep their attention focused on a single thing. This highlights the value of forming a direct connection with them, enriched by stories that they can understand with.

Tracking and Optimization of Your Campaigns

Campaigns require to be set over time according to the data collected. Rarely do the first campaigns function well from the start, and influencer marketing is not an exception to this. Regular monitoring of your campaign leads this and, thus, should be done consistently from the start of the campaign to its end.

Conclusion

Influencer marketing surpasses other marketing programs once it’s utilized and optimized to its utmost capabilities. In the end, influencers placed themselves on these foundations because they provided value to their audience. Hold to this fact, and you’ll never doubt the power of influencer marketing ever again.

 

 


Android Q - Changes that can affect your apps

Every year, a new Android OS is presented by Google with new and latest features. These OS's are specifically designed for app developers and users. But now the time has come again when Google is launching another Android OS that is android Q. The purpose of launching this OS is to remove gaps and bugs. Furthermore, it also takes into concern innovation, security, and privacy. It is expected that Android Q will be launched in 3rd Quater of 2019.

Changes in Android Q

1. App permissions

In android Q, you will have more app permission as compared to previous android OSs. This operating system has permitted you to access different things such as your location, contacts, camera, etc. App permission allows you to preserve customer sensitive information. Permission option is given under a privacy app. For example, if you want to access your contacts then you can turn the contact’s access on.

2. Foldable phones

Several competitors producing mobile phones are increasing day by day so it becomes important for android to add a new feature to Android phones. To improve the quality of android apps, Google has planned to launch foldable phones. This new feature will tell us how apps can be resized.

3.In-app settings panel

Some apps depend on system settings due to which a user is needed to close the app and then open the settings option. But now with the introduction of android Q Developer, there is an automatic in-app settings panel that enables the user through pop up. For example, if a person is using share it then sometimes he is required to turn on Wi-Fi or Bluetooth then he/she will go to the settings option to turn it on. But now android Q will make this process more easy and comfortable.

4. Sharing shortcuts

Earlier whenever you want to send anything then firstly you need to select the app and then you need to select the person with whom you want to share. It is a time-consuming process for the user. But now with the help of android Q, if the users want to share something then this app will directly show those users who are using this app.

5. Wi-Fi performance modes

Earlier there were mobile apps that utilize a lot of battery. So, Google is going to launch another Android Q OS keeping in view the requirements of customers. Therefore, in this app users can get 2 Wi-Fi execution modes. For example, if a person wants to do video calling, then ultimately high-performance Wi-Fi mode will turn on. But if he wants to use social media then the low-performance model will be enabled.

6. Face-ID authentication for logins and purchases

Authentication through face-id is another feature provided by Android Q. If you want to purchase anything then there are sensors which are automatically installed on your phone to verify your identity.