Influencer Marketing - Which Can Help Your App’s Success

Mobile app marketing is evolving faster than app developers and online marketers would probably want it to. For example, even before you start on a campaign, how would you face the fact that your opponent already beat you to it doing the same thing? Before you know it, you’re already waving the white flag!

Mobile marketing transformed into that cruel jungle over the years, particularly when the mobile industry gained traction. And much like any field that has become like this, it’s only necessary for you to learn to adapt, lest your app dies even before you get to show it to its first customer.

Enter influencer marketing. Mind you, it’s by no means the “holy grail” of app marketing. However, it shows to be a worthy addition to your marketing arsenal, and a lot of auspicious marketing stories attest to this. If you mean to learn this too simply find time to read the complete summary of how you can perform it efficiently below.

Right Customer Targeting

Social influencers give the ready advantage of already targeting a given niche. This alone opens a lot of potentials for you to reach out to an audience that wouldn’t be hard to engage with. You need to capitalize on this similarity, for there are no other readily available platforms that offer this sort of path to highly targeted customers.

If you’re targeting audiences who are involved in learning more skills or knowledge about football, for example, then take the time to look at Youtube channels with an already built follower base. Channels like these often present on or investigate various football scenarios or even teach football skills.

Diving into the style and demographics of your audience wouldn’t hurt as well. The majority of your audience consists of young men.

Selection of Perfect Social Platform

Youtube, Facebook, and Instagram all offer the same level of susceptibility, considering they’re still the most common social channels at present. When choosing the right social platforms, always keep in mind their limitations. Twitter limits the characters you can type, while Instagram blocks users from sharing links. Ultimately, you need to learn to adapt, particularly if you discover that the influencer who’s perfect for your app only works in a single social media venue.

Budget Planning

Any mobile marketing campaign needs solid budget planning. Influencer marketing surpasses other mobile app marketing options, though, in that it’s mainly less costly. There’s a warning, though, for not all influencer marketers impose the same rate. Earlier to addressing a prospective influencer, set aside a budget that you’re sure you can easily use for discussion.

Perfect Influencers Selection

Giving the same niche takes up only half of the equation to influencer marketing success. Other factors come into play as well. For one, you require the time to see if the influencer is as strong as he looks at first glance. Are his comments and likes accurate? Does the content give value? Does the channel have high engagement?

Coming to the best influencers to target is easy, particularly if you already know the keywords you require to use when searching. Once you see a possible channel, recognize the content in greater detail. Pinpoint the strengths and weaknesses of the channel and consider how these will affect your possible campaign with this influencer.

Don’t delay to ask for more relevant info like channel analytics and demographics. Asking for screenshots would satisfy in most cases, as these stop tampering of any kind.

Are You Ready to Dive Into Influencer Marketing?

Influencer Marketing is the best way to present your app to your preferred targeted audience and we established in the field of influencer marketing. Our influencers will help your mobile apps and mobile games shine through the large pool of opponents.

Set-Up of Analytics

Analytics assures that your campaigns can always be directed towards the path of success. It also validates the data that your chosen influencer has given to you when you chose him. Make sure you track the performance of the campaign based on the data that’s flowing in. Analytics provide important insights that can’t be obtained elsewhere. Who knows? You might even find new app success techniques because of the data you’re collecting.

Creating Value-Driven Content for Marketing

Partnering with influencers is no less different from working with a business partner. Your common interests drive you. When managing mobile marketing campaigns, be open to sharing your plans with him. It also wouldn’t hurt to take the extra mile in giving him advice for marketing.

However, you should also take note that your influencer’s main strength is just that: his influence. You have to give him enough space to work his magic. He wouldn’t have earned such a massive following and credibility without it. Let him describe your brand as naturally as possible, assuming you’ve already familiarised him with it.

Brand’s Story

Stories always attract people. And telling them to your influencer and his audience would only help to enhance the connections you share. People nowadays can rarely keep their attention focused on a single thing. This highlights the value of forming a direct connection with them, enriched by stories that they can understand with.

Tracking and Optimization of Your Campaigns

Campaigns require to be set over time according to the data collected. Rarely do the first campaigns function well from the start, and influencer marketing is not an exception to this. Regular monitoring of your campaign leads this and, thus, should be done consistently from the start of the campaign to its end.

Conclusion

Influencer marketing surpasses other marketing programs once it’s utilized and optimized to its utmost capabilities. In the end, influencers placed themselves on these foundations because they provided value to their audience. Hold to this fact, and you’ll never doubt the power of influencer marketing ever again.

 

 


Causes of eCommerce Businesses Failure?

You would have heard the proverb, “First steps are the most difficult.” But, that’s not true with ecommerce businesses. Today, with lots of off-the-shelf ecommerce store setup software and affordable ecommerce website design companies, starting an online store is quite easy – and you can even get started on selling your products within a few days.

But, the most important part is transforming your ecommerce startup into a successful and effective business. Recent industry reports state eight out ten ecommerce stores get discontinued within 24 months of work. Other researchers secure the number even higher, stating 97% of all ecommerce businesses don’t make a profit.

So, what’s going wrong? Why do the majority of ecommerce businesses fail, especially when they have a passionate founder or team behind it? Here, in this post, we dive into a deep study of the top causes why ecommerce businesses fail and how to implement a solution for the most common causes of failure.

  1. Low-quality Product Images and Content Description

You’ve got a great product, and you’ve consumed a lot of time designing it or sourcing it from the best of suppliers. You’ve done your market research, and you know that there is a high demand for the product.

But, then your product listing on your site is a few low-quality photos with a poorly written copy. If your product listing looks like something that you would see on eBay, then it’s time to get it renewed. Poor quality product images and badly written content not only prevent sales but can seriously make a subpar impact on your product and depreciate your brand.

How Can You Solve It?

If you’re interested in product photography, then start by investing in the right photography equipment and learn a few tips and tricks to click pictures in the best light. Provide multiple views of your product and include detailed descriptions. Don’t use general descriptions, rather describe your product from the perspective of the customer – what they would like to know about the product, etc. If you don't know photography, you can hire expert photographers to get the job done or get the help of professional woocommerce development services, to help you set up your product listing and the rest of your ecommerce store.

Don’t rely only on a price to pull in customers. Instead, attract them by highlighting the best features of your product. Showcase your products in the best way possible.

  1. Contact Information – Phone Numbers, Email Id, etc.

While this may look like a minor problem, not revealing your full contact information prominently on your site or burying it deep in the corner of the site, stops customers from trusting you. When a new customer arrives on your site, he/she will look for information about your brand – like where you are based, the story behind your brand, etc. Customers choose brands that are easy to communicate since they can contact you quickly if something goes wrong.

How Can You Solve It?

Make sure to present your complete contact information – email ID, phone numbers, address, social media pages to build the trust of your potential customers.

  1. Financial Mismanagement

Lack of tracking and controlling the financials will destroy any business quickly. Let’s demonstrate this point with an example. Ecomom was one of the early ecommerce companies that were started in 2007. The company had a solid product line – natural and eco-friendly products from expecting and new moms, as well as natural baby food, toys, and clothing.

The idea was a great one, and the company had a increasing consumer base, thanks to the increase in the demand for natural and chemical-free baby products. But, then the company went bankrupt in 2013, just six years after launch.

So what went wrong?

Jody Sherman, the Founder of Ecomom, was, in fact, able to obtain a large $1 million as funding for his online business. But, the biggest problem was Jody was an entrepreneur and not an accountant. He failed to hire the right financial team for his startup. While it looked like revenues were growing, the company was losing money, failing to get profits on their investments. Driven by his losses, Jody committed suicide in 2013 and the business folded.

Not to scare you, but the lesson is stark clear – you need the right accounting or financial team to help you stay on track. If you don’t have the funds to hire an expert accountant, take some time, and learn the basics of business accounting. Understand where your money is coming from and where it’s going, thereby bypassing financial disasters down the line.

  1. Complex Checkout Process

No one loves to do more than the basic minimum, especially when shopping online. Amazon revolutionized online shopping when they put away the difficult checkout of the last decade and moved to single-click purchases.

If you have a complex, multi-step checkout process, then it’s high time you change the design. Hire a Magento web developer to help you improve and redesign the checkout process. Don’t make it necessary for customers to register or sign in to their account before they can complete the process. Instead, give the customers the option and let them decide if they want to sign in before they complete the purchase. If not, let them check out as a guest, without having to create yet another registration account.

  1. Slow Website

No matter your business model, or the types of products you sell, you cannot expect to taste victory with a poor acting website. Your website is the shop front for your online business. Irrespective of the other channels you use to sell your products, your website is the foundation of your entire ecommerce business, and it needs to show that.

While designing a website, you need to ensure that it is working, active, refreshed, and offers the best user experience. An easy-to-use website not only improves conversion rates but also ranks higher on Google. Look for simple, clutter-free layouts.

And don’t forget the mobile user experience. Mobile ecommerce sales have been regularly increasing over the years, and by 2021, 1 out of 2 ecommerce sales will happen on mobile. Let’s say; you have a possible customer who comes across your site on their home desktop. The customer then gets suggested of your site, while on the move and decides to complete a purchase from his/her mobile device. If your site isn’t optimized for mobile or offers a sub-par experience, you not only lose the sales, but the customer is never likely to return to your site.

There’s no excuse to offer a poor mobile experience in 2019. Understand the nuts and bolts of good mobile user experience, and hire a competent ecommerce website design company to get your online store optimized for all mobile devices. Apart from a mobile website, you can also spend on a mobile shopping app, if needed. However, remember that you need to give customers a good experience on the app as well. So, ensure that it’s robustly tested and don’t make it an afterthought.

Once you have improved your website, mobile website, and mobile shopping app, take the time to test every nook and cranny. Load it from various mobile devices, browsers, check how it appears on tablets, laptops, etc., try differing web speeds and more. Ensure that your online experience is seamless across devices to provide existing and possible customers with the best experience.

  1. Hidden Fees

This is a tremendous drawback. One of the main reasons for cart abandonment is hidden fees. 61% of customers abandon a cart when they are performed with an extra cost at the end, like shipping fees. To bypass this, make sure to share your shipping costs with the customer upfront. You can also turn it to your advantage by allowing customers to know that they can avoid shipping costs when they shop beyond a particular amount.

You can also provide customers with shipping costs calculator to know how much they will have to pay beforehand.

  1. Online Marketing

Let’s say you open a café in a faraway corner of your city, and not advertise it. Apart from the handful of walk-ins, you will not have any customers. The same applies to online stores.

You may have the best products on the market, superior customer service, and a seamless web store, but without targeted marketing, you will not be able to reach your sales targets. This is where digital marketing gets into the picture.

Start by building a robust online marketing plan. Recognize your goals, and then work on how to accomplish them. If possible, hire a devoted digital marketing team to help you across channels – social media, email marketing, paid ads, organic SEO, and more.

Getting Started Maybe Easy, But Succeeding Requires Effort and Planning

There’s no doubt that ecommerce is a great way of starting your business, with minimum overhead. However, it requires work, effort, and planning. Make sure to avoid the deadly mistakes listed above, and succeed in your ecommerce venture. Focus on sustainability and growth, rather than on short-term goals. Do your research and build an excellent online business that continues to pull in customers and produce sales, in the long-term.


Accelerating Growth with Competitive Intelligence

As the market changes rapidly, you must know the market changes and new initiatives taken by your business rivals. Explaining and examining the different business aspects of your company and competitors helps you exploit opportunities and refine your strategies for future business threats.

In the changing business environment, making advancements in competitive measuring, monitoring or management strategies has become crucial. Hence, businesses are using Competitive Intelligence (CI) to obtain the necessary insights into the market and identify what their rivals are planing.

Examining competitive intelligence helps you in finding out the following questions:

  • How to understand and compete in changing the market climate?
  • How to identify competitors and the strategies that they follow?
  • How to gain sophisticated insights to beat your competition?
  • How to formulate an effective competitive strategy?
  • How to follow the latest marketing, growth, and conversion strategies?

Staging a Successful Cloak-And-Dagger Operation

CI enables better business performance and accelerates your competitive win rates. It involves gathering the scattered bits and pieces of facts, observations, and rumors, collectively termed as data. Then a team of experts performs pooling of these bits of data known as information. After integrating the important data, the significant information undergoes distillation. The information so analyzed is called intelligence that brings market insights to empower your business.

Taking Better Decisions

Data helps businesses analyze their growth strategies and figure out the essential missing elements to acquire the competitive landscape. This information helps them in finding any market gaps and exploit the weaknesses of their competitors. Therefore, you must spot your existing and emerging competitors, and keep a watchful eye on them to gather data.

Competitive intelligence is all about evaluating business strengths and avoiding or minimizing threats from established and emerging competitors with better decision-making. It brings agility in decision-making strategies with the changing industry dynamics:

  • Strategic decisions: These are long-term decisions that are based upon strategic planning in harmony with the mission and objectives of your business. CI not only appraises business but also helps to discern the rivals and their strategies and setting business goals. Therefore, you can overcome all the present and future competitive challenges and market hurdles. Besides, you can make strategic decisions for the overall planning of your business.
  • Operational decisions: These are medium-period based decisions that are not frequently taken. Operational decisions are related to production and industry growth. With competitive intelligence, you can evaluate how your competitors are selling their products and exploit the market gaps in the best way to enhance your profit margins. This helps in taking more effective operational decisions in various operational aspects.
  • Tactical decisions: Tactical decisions are short-term resolutions that are made in connection with issues such as capturing market share and collecting maximum revenues. Intelligent data helps you in making wiser tactical decisions to grasp the potential market and competitive opportunities, thereby enabling you to assess moderate uncertainties in a cut-throat market environment.

Improve Business Framework

Mirror your competitors’ business strategies and unearth their tactics to advance your market framework and processes. Competitive intelligence aids you in understanding the weaknesses of your business rivals and identifying innovation opportunities. Also, it helps you in informed commercial planning based on next-generation business concepts.

  • STRENGTHS: Business strengths are internal positive attributes of your business that stimulate your growth. Competitive intelligence helps you identify your uniqueness and analyze competitive advantage.
  • WEAKNESSES: Competitive intelligence helps you in finding your business weaknesses. It helps you in adopting the best practices of your competitors to make improvements in your business strategies.
  • OPPORTUNITIES: Gather and analyze intelligence information about the latest market trends and your key competitors. Therefore, exploit competitive opportunities and build a plan for your business growth.
  • THREATS: Competitive intelligence notifies you with an early warning for disruptive changes in the competitive landscape. It helps you accentuate the aggressive menaces to create and implement defensive strategies, thereby overcoming the threats from your competition.

CI gained through SWOT and TOWS analysis helps you in:

  • Identifying and utilizing innovation opportunities
  • polishing product development strategies
  • harness disruptive technologies
  • filter win-loss strategies
  • benchmark performance
  • accelerate mergers and acquisitions

Profitable Customer Acquisition

In this competitive ecosystem, customer-centricity plays a crucial role in business growth. With it comes the necessity to build and retain connections with potential and existing customers. CI aids you to outcompete your business rivals by crafting improved customer management strategies. The attributes of these strategies will expand your business value and broaden a loyal customer base.

  • Support customer acquisition strategy: Competitive intelligence helps you create a supportive acquisition strategy. You will find out the best tactics and procedures to solve customer needs by monitoring competitors’ customer engagement activities and solutions for their customers’ pain points.
  • Understand customer satisfaction strategy: The intelligent data gathered from analyzing the market and identifying your business rivals helps you work out the best solutions for your customers’ pain points. Also, impeccable customer support helps you listen to your customers and address their concerns.

Measuring Success

With competitive intelligence, you can create certain actionable strategies and processes that drive you closer to your business goals. These business battlecards determine the impact on sales, performance, and growth with competitive intelligence programs. Therefore, it is wise to establish if the intelligent data is fueling your business towards growth or not.

  • Establish metrics: Set metrics to define the quantifiable measure to check the success rate of your intelligent data performance.
  • Determine the accuracy of CI: Ensure that the collected intelligent data signifies industry practices and trends that are helpful for your business.
  • Winning rate: Check if the intelligent information is beneficial for your business and helping you to outstand your competitors.
  • Achieve notable sales cycle length:  Make sure that the sales cycle length achieved after employing competitive intelligence programs is significant.
  • Influence your revenue: Evaluate if the intelligence-gathering efforts are making a difference and influencing the total revenue generated by your business.
  • Get feedback from a customer-facing team: Coordinate with your company’s support team to share ideas and results from the use of competitive intelligence. You can ask the following questions:
    • How do they use competitive intelligence?
    • Do they use the data daily?
    • Do they have any data usage specifications?
    • What more can be added?
    • Did they hit their target?
    • Are there any issues with the value pitch?

Competitive intelligence augments your key business decision capabilities to drive growth.