You know about how to make the website live, it’s time for some different issues on how to let others know about your website? How to get more traffic to your website? How to know if it is successful?

We tell you 5 things to do immediately after you launch your company website. And we are sure you will get answers to several questions that crossing your mind.

5 Things you need to do after a website launch

1. Official announcement to the staff of your company 

Now that you are too passionate about the launch of your company website, you must include your staff and co-workers in happiness as well. The right way to go about it is to have an official announcement about the launch.

You can prefer to send an email to all the concerned departments in the office making the announcement public. This must include the front desk administrator too. The other way can be to arrange a meeting to inform everyone in the company about the launch. But it does not have to end there. Declare the launch date, give them a brief about how the website is special and possibly arrange a preview for them as well. It has several benefits. The employees feel motivated; they have a sense of belonging for the company and are passionate about the launch.

2. Submit the sitemap of your Website

Once you are clear about how to make the website live, the next point you need to concentrate on is to allow some of the main search engines to search your website. And that is made possible when you will present the sitemap of your website to these search engines. So the next answer to ‘what should we do after website launch?’ is ‘submit the sitemap of your website to main search engines such as Google and Bing’. If you miss doing so, the search engines will not be able to find your website and it would be like all trouble for nothing! Most of these search engines have very simple guidelines that require to be obeyed for indexing.

3. Update your clients about your website

 Once an official announcement about the launch is made within the company and the search engines are also informed of your website, it’s time now to tell the news to your existing as well as potential clients.

In an ideal condition, make a list of all your current and potential clients before the launch and send them a mail stating the launch as soon as it happens. While the current clients will feel special to be a part of this news, the potential clients will be recalled of the company without making it too obvious for them. If you have partners in the company, it is always an excellent idea to make them a part of all that’s happening in the company. All of this will drive more traffic to the website finally.

4. Spread the word about your website

Now that the search engines are informed of your website and your current & potential clients also know about it, it is time to spread the word further using the right platforms! And there can be no more reliable platform than social media to do so. The most simplistic way is to introduce the website on all the pages of the company and also drop the website link there. Assure that your message is enthusiastic and encouraging enough for the visitors to check out the link that you have mentioned.

Another great way of spreading the word is to have a press announcement for your website and then share the published release on various social platforms. All of this will support to drive more traffic to the website of your company.

5. Work on Search Engine Optimization 

We all know how important Search Engine Optimization (SEO) is to increase the traffic to a website. Admit the fact and work on it. Because even the best-done website without Search Engine Optimization is all the effort wasted because no one gets to see it. While you can get unlimited posts on how to make your website SEO friendly we give you a few quickies here:

  • You must know the appropriate keywords for your content. Also assure that you use those keywords intelligently in the title, in the first paragraph, and the complete article prudently.
  • ‘Content is the King!’ Do not ignore this fact and work on making your content short and informative.
  • Making your site optimized for mobiles will have several benefits and improves traffic too.
  • It is important to verify that the website does not have any technical problems and is fast to load as well.

So that’s about it! These 5 things are the most suitable answer to the question ‘what should we do after website launch?’ But remember, it does not just end here! Maintaining the company website is one continuous process that does not stop. You need to continually update and improve it to assure that it accomplishes its goal of business growth.