Technology has crawled into almost every field of our life. Be it food, studies, travel, lifestyle, or socializing we can always find an app for it, most of all, ever since the arrival of mobiles. There are tutorial apps that can teach you, apps where you can order food, book rooms in hotels, or even market apps such as Flipkart and Amazon to buy certain products. Well, there is a different kind of app also that assists you in finding partners you may want to date. As it is very hard to get time from a busy schedule to find a good partner so such dating apps are like a blessing for such individuals.
The dating apps development companies can be found in abundance in India now. Various dating apps that we may come across include Tinder, Happen, OkCupid and many more. One of such dating app companies came with an approach of having a similar kind of taste in eating so they could enjoy the food and each other’s company together. So, there are many apps to satisfy the fantasy to meet a partner but it is very difficult to find the best app developer as these apps need a lot of attention.
But what if these companies develop apps that do not match the requirements of the user, and may not have a very engaging and easy to use interface. Various factors must be considered while developing a dating app.
Security
To start with, one such factor is the privacy and security of a customer’s data and his/her likes and dislikes. A young girl may be presented with wrong details due to which she might even have to suffer. In the last 5 years or so, such crimes have been on the increase. So, anybody who desires to use your dating app must be responsible to provide some sort of identification for the security of the other person. Not only will this be good for the consumer, but it will also be good for the company as well that develops the dating app.
Distance and Location
Consider developing a dating app, that suits your likes and dislikes, and gains you a partner albeit a thousand miles away. Such an app is, to be accurate, useless. Who would go looking for a dating partner so far away? Well, nobody. The app needs to have a location-based search system.
Most important of all, the three features that every user will be looking for include access control, matchmaking, and messaging or chatting with the other partner.
Access Control
A bulk of apps, whether for Android or iOS, enable their users to sign up using Facebook, Twitter, or Google. The logic for this is not the one-click sign-up option rather by doing so these apps can reach the common circle of friends that the users may share. One thing that requires to be done before granting a user to sign-up using a social website id is to inform them that they will not post any dating app related data to that social website. A great example of this is Her, where only female users are permitted. So there is no issue of time wasters embarrassing the users of the app. Some apps verify your pictures while others verify your place of work, school, and your mutual friends.
Match Making
The dating apps match people based on their interests, location, friend circle, etc. There are no established mathematical formulae for matching partners. Tinder makes the matches based on their interests and location. There is yet another dating app Dine that utilizes the assistance offered by Yelp to let you choose three restaurants of your choice. It then matches your choice with that of others to better find you a partner who even might have related eating and drinking habits.
Like I stated earlier, there is no fixed algorithm for matchmaking. Some apps can ask you questions while matchmaking that you just might think “are you crazy man?”. For example, OkCupid might ask you “You like a dog or a cat?”. Yes, crazy but a way of matching your interests.
Messaging
Another feature of a dating app is the sense of the app to allow its users to chat or message each other. Almost every dating app does fit for this option. However, users manage not to be too active on dating apps. Once a match is done they may not even start with a hello soon enough. The JSwipe app arrived up with a perfect solution for this. If you don’t start a conversation, matches made will expire. But some users have found a way out of this also. They would send inconsiderate messages, and other users might leave the app. OkCupid has its way. It does not force conversation but tells you time and again that you have a match and you can start a conversation.
The UI
Besides the above-mentioned features, the users must have access to an app with a very simple to use UI. Assume a UI of a dating app that comes up with multiple matches for you showing the picture, name, age, gender, and other data in a list. Just how dull. You would like to have a UI where a card could show all the details including the pic, and you could just swipe left or right for more results.
How to increase users?
Having talked a great deal about what a dating app should look like or the features it should have, let’s skip down to the question that matters the most – not to the end-user but the app development company – how do we increase users? Well, there are so many apps for dating today that it is quite a difficulty to draw users to your app. Listed here are some of the facts that must be kept in mind while developing the app.
1. Targeted Audience:
Though there are several dating apps, each has its target goal. Some apps provide the only similar type of communities to date, similar gender dating apps, LGBT community(Her), and even for those who have the same kind of pets (Twindog). This must be determined at the onset of the project itself.
2. App Positioning :
Once the targeted audience is selected, the next thing should be how to interact with the audience. Your app must send a clear message that will show in all your advertising material.
3. Advantage Over Others:
Having determined your positioning, decide how your app differs from others in a better way. Use this competitive edge anywhere you can while reaching out to the users.
4. Start a Social Media Page:
Almost every user today is pinned on to the net, rather than the social media. The youth of today can be easily reached out from some kind of social media be it Facebook, Instagram, Twitter, WhatsApp or some other. You can promote your dating apps ad on a Facebook page and also provide the user to link to the app or download it from there only. This expands your reach to your customers.
5. Website:
Having a website is one of the great benefits the development company could think of. The company could showcase all the features of its app on the website with amazing graphics such as how the app might display results on different devices, and how understanding the app is.
6. Blogs:
Within the website, you may resort to writing blogs that will emphasize the various aspects of the dating app and also establish an emotional connection between the app and the potential user.
7. Do not fall prey to Fake Accounts:
As a new app, you might think it as an approach to show that your app is quite popular among users. Thus you may generate fake accounts for the said purpose. On the contrast, this may harm the potential user. The user today is quite sensible to understand that a new app in the market cannot have so many users in such a less time. Instead of growing you might even chance to lose your potential users. Don’t go for this game.
Conclusion
A whole bunch of dating apps is on the market today. However, there are only a few of them that happen to succeed. These are the ones that take care of their users by maintaining for their security, give matches that are within the reachable distances, have a nice UI, and also know how to bring potential customers.
