{"id":323,"date":"2019-06-05T17:42:43","date_gmt":"2019-06-05T12:12:43","guid":{"rendered":"https:\/\/softcrony.com\/blog\/?p=323"},"modified":"2019-06-05T17:42:43","modified_gmt":"2019-06-05T12:12:43","slug":"how-to-perform-a-quick-technical-seo","status":"publish","type":"post","link":"https:\/\/softcrony.com\/blog\/how-to-perform-a-quick-technical-seo\/","title":{"rendered":"How to perform a quick technical SEO"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">On-Site SEO Basics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the most important elements for search engine\noptimization happen on your own website. You may hear a lot about link building,\nbut link building without good on-site search optimization isn\u2019t going to be as\neffective. Here are the bare minimum on-site optimization elements you should\nput on each of your website\u2019s main pages, including and especially the\nhomepage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Golden Rule for On-Site Optimization<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before we get started, one thing you want to keep in mind\nwhen using any of the following SEO elements is not to overdo it. You might be\ntempted to shove a lot of keywords onto your pages, but that is not the goal.\nIn fact, Google has unleashed an over-optimization penalty that targets\nwebsites that have too many keywords stuffed onto one page. So when it comes to\nkeyword optimization, keep it simple \u2013 think of up to five keywords or keyword\nphrases for each page on your website and optimize for those.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re not sure what keywords to use, try entering some\npreliminary ideas on Google\u2019s AdWords Keyword Tool to get suggestions<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Title Tag<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The title tag on pages of your website tells search engines\nwhat the page is about. It should be 70 characters or less and include your\nbusiness or brand name and keywords that relate to that specific page only.\nThis tag is placed between the &lt;HEAD&gt; &lt;\/HEAD&gt; tags near the top of\nthe HTML code for the page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meta Description<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Meta description on pages of your website gives search\nengines a little more insight into what your page is about. There is still\ndebate about whether meta descriptions can help with keyword rankings.\nRegardless, you want to write your meta description by keeping human audience\nin mind that includes the page\u2019s main keywords, as the meta description does\nshow up in search results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Using WordPress?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you use WordPress on your own domain, you are in luck.\nAdding title tags and meta descriptions to your pages is easy using free\nplugins such as All in One SEO, Platinum SEO, and SEO by Yoast. You can also\nget SEO suggestions by using premium plugins such as Scribe SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Additional On-Site SEO Elements<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While the title tag and the meta description are the most\nimportant SEO elements, they are not the only ones. Be sure to incorporate the\nfollowing into your website\u2019s page content for further search optimization.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Internal Links<\/strong> \u2013 Link building isn\u2019t just reserved for external sites linking\n     to your website. You can help search engines learn more about your website\n     by internally linking to other pages on your website within your content.\n     As an example, this blog post utilizes internal links when linking to\n     other posts on the blog.<\/li><li><strong>Header Tags<\/strong> \u2013 This blog post utilizes three different levels of HTML\n     header tags that help break the content into sections as well as let\n     search engines know more about what each section of content is about. The\n     &lt;H1&gt;&lt;\/H1&gt; tags surround the post title \u2013 there should only be\n     one set of &lt;H1&gt;&lt;\/H1&gt; tags per page. The &lt;H2&gt;&lt;\/H2&gt;\n     and &lt;H3&gt;&lt;\/H3&gt; tags surround subheadings on the page \u2013 there can\n     be multiple instances of both. Using header tags helps both readers and\n     search engines break up your content into digestible sections.<\/li><li><strong>Image Name &amp; ALT Tags<\/strong> \u2013 If you use images on your website, you should think of good\n     keywords for both the image name and the alt tag. On the first image\n     within the post, we use &lt;img\n     src=\u201don-site-search-optimization-seo-title-tag.png\u201d alt=\u201dOn-Site Search\n     Optimization SEO Title Tag\u201d \/&gt; as the goal is to optimize it for the\n     keywords <em>on-site search optimization<\/em>.\n     This helps search engines find good images for their image search based on\n     the keywords specified.<\/li><li><strong>Bolded Text<\/strong> \u2013 You don\u2019t want to get too crazy with this one, but\n     occasionally bolding a selection of text to get a reader\u2019s attention can\n     also help search engines distinguish other important information and\n     keywords in the page\u2019s content.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. Why You Need Content<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you keep up with the latest in online marketing news,\nthen you have likely read about content development and content marketing.\nContent is great for both your website visitors and search engines. The more\ncontent you have, the more likely your visitors will stick around on your\nwebsite. And the more content you have, the more likely search engines will be\nto put more of your website\u2019s pages in the search index.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key to pleasing both search engines and visitors is to\nhave <strong>quality content<\/strong> on our website. Quality content can\ninclude a variety of things including, but not limited to, the following.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Blog Posts<\/li><li>Industry Articles<\/li><li>Tutorials &amp; How To Guides<\/li><li>Infographics<\/li><li>Videos<\/li><li>Podcasts<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Creating quality content for your website can be a huge\ninvestment, but it is worth it. Search engines will love it, and visitors will\nlove it so much that they will share it on social media, leading to even more\nvisitors. You can start out by simply creating blog posts on your website, and\nas your audience grows, you can expand your content inventory to additional\ntypes of media.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Off-Site Optimization (aka Link Building)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Link building is probably one of the most talked SEO tasks.\nThe basic goal of link building is to get other websites to link to yours. If\nyou think about ranking at the top of search results as a popularity contest,\nthen links are like votes saying your website deserves to be ranked highly.\nGetting links with keyword anchor text will help you rank specifically for the\nkeywords that are linked to. For example, Adobe Reader ranks number one for the\nkeywords <em>click here<\/em> because so many websites linked to it using the\nanchor text click here to download Adobe Reader.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So how do you get links? There are lots and lots of ways to\ndo it \u2013 some good, and some not so good. If you read enough about link\nbuilding, you will hear ultimately about three kinds of links and link building\ntechniques.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Organic Links<\/strong> \u2013 These are links you don\u2019t have to ask for, and they are the\n     best kind. Especially if you can get them on sites with high authority\n     such as major news outlets and other well-recognized name websites.<\/li><li><strong>Whitehat<\/strong>\n     \u2013 This basically stands for good, quality link building (the kind you\n     should strive for).<\/li><li><strong>Blackhat<\/strong>\n     \u2013 This stands for spammy, low-quality link building (the kind you should\n     avoid).<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Most websites will have a hard time generating enough\norganic links to raise their rankings in search engines. This is why link\nbuilding is such a popular services. But you can get started on building\nquality links by doing some of the following activities.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Submitting guest blog posts to popular blogs in your industry.\n     Generally, you will get a link back to your website in an author box at\n     the top or bottom of your post\u2019s content.<\/li><li>Reaching out to related (but not competitive) businesses to see\n     if they will link to you. A good way to do this is to see if the\n     businesses you work with have link pages on their site for partners,\n     vendors, suppliers, etc.<\/li><li>Create local search profiles (if applicable) and social media\n     profiles. While the links do not always count towards search rankings,\n     they can attract clicks which will generate more incoming traffic to your\n     website.<\/li><li>Submit your website to applicable industry directories or,\n     alternatively, buy advertising. For example, anyone in the wedding\n     business could get listings with a link back to their website on The Knot,\n     The Wedding Channel, and other similar sites. Bypass low-quality\n     directories that have nothing to do with your industry or ones that link\n     to shady websites in the adult, pharmaceutical, or online casino\n     industries.<\/li><li>Create link worthy content. Infographics are a great example \u2013\n     you create a beautiful image representing important information and allow\n     others to use the infographic on their own website in exchange for linking\n     back to yours as credit.<\/li><li>DataForSEO \u2013 Use this tool to get raw SEO data straight to your\n     custom application. You can use their rank tracker API to track keyword\n     rankings, SERP results, keyword data and more.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. How Google+ Can Help with Rankings<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It goes to show that personalized search results trump even\nlocal search results. Hence, if you want to get into the personalized search\ngame, your goal is to do the following.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Create a Google+ personal profile and business page.<\/li><li>Recommend the website you want to rank well in search results\n     by giving it a +1, sharing the website on your profile and\/or page as a\n     status update, and linking to it in your profile information under\n     recommended websites.<\/li><li>Fill out your profile information completely to make others\n     want to connect with you.<\/li><li>Check your settings and make sure that your profile information\n     is public along with your status updates.<\/li><li>Share other interesting updates on your profile so it doesn\u2019t\n     look too self-promotional.<\/li><li>Start connecting with people who you want to see your website\n     in search results. Use the search box on Google+ to find people to connect\n     with and add them to your circles. Hopefully, most will add you back.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Essentially, the more popular you are on Google+, the more\nlikely you are to influence personalized search results with those who are\nfollowing you. Hence, take advantage of this social network to its fullest\nextent to reap the benefits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Monitoring Your Results<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Last, but not least, you will want to keep track of your SEO\nprogress by monitoring your results. The three most important tools you can use\nto monitor these results are the following.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Authority      Labs<\/strong> \u2013 Create a free account which      you can get after using the 30 day trial of the pro account. Use this tool      to track keyword rankings for your website so you can see if they are      moving up in search results.<\/li><li><strong>Google Analytics <\/strong>\u2013 Use Google Analytics to learn more about the visitors to your      website. In particular, monitor your organic search traffic sources to see      what keywords people are using to find your website in search results. By setting      up goals, you can see which keywords lead to visits where visitors do what      you want them to do on your website such as sign up for a mailing list or      purchase a product. This will help you learn what keywords you should be      targeting with your SEO campaign.<\/li><li><strong>DataForSEO<\/strong> \u2013 Use this tool to get raw SEO data straight to your custom      application. You can use their rank tracker API to track keywords      rankings, SERP results, keyword data and more.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">There are a lot of other valuable SEO tools out there, but\nthese are the best ones to start with to help you learn more about whether your\nSEO efforts are making a difference.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On-Site SEO Basics Some of the most important elements for search engine optimization happen on your own website. You may hear a lot about link building, but link building without good on-site search optimization isn\u2019t going to be as effective. Here are the bare minimum on-site optimization elements you should put on each of your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,59],"tags":[58,23,60],"class_list":["post-323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-search-engine-optimization","tag-optimization","tag-search","tag-seo"],"_links":{"self":[{"href":"https:\/\/softcrony.com\/blog\/wp-json\/wp\/v2\/posts\/323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/softcrony.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/softcrony.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/softcrony.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/softcrony.com\/blog\/wp-json\/wp\/v2\/comments?post=323"}],"version-history":[{"count":0,"href":"https:\/\/softcrony.com\/blog\/wp-json\/wp\/v2\/posts\/323\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/softcrony.com\/blog\/wp-json\/wp\/v2\/media\/1069"}],"wp:attachment":[{"href":"https:\/\/softcrony.com\/blog\/wp-json\/wp\/v2\/media?parent=323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/softcrony.com\/blog\/wp-json\/wp\/v2\/categories?post=323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/softcrony.com\/blog\/wp-json\/wp\/v2\/tags?post=323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}