Search Engine Optimization and Marketing
Get the right kind of traffic. Search Engine Marketing (SEM) means marketing your website to the search engines to gain visibility. The three key components of SEM are:
- Website Navigation and Optimization
- Pay-Per-Click Marketing
- Link Building.
- Website Review and Analysis
- Search Engine and Directory Submission
- Keyword Research and Selection
- Competitor Analysis
The ultimate goal of an SEM campaign is to increase traffic to your website. But not just any traffic. The customers that come to your website should be qualified, relevant traffic, ready to purchase a product, download a demo, fill out a form, or whatever desired action is appropriate.
Search Engine Marketing is a critical component of your marketing strategy. Like any marketing campaign, you need to rationalize the expense of the marketing with the projected revenue from the new business that is generated. In most cases, a well-executed Search Engine Marketing campaign will pay for itself many times over.
Softcrony has been offering Search Engine Marketing services for several years and would be happy to explain how a well-executed Marketing campaign could transform your business.