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The Challenge
Centro Lúdico de Formação e Cultura (CLIC) needed a digital platform that authentically represented their unique "Escola Quintal" (Backyard School) philosophy. They required a visually soft, playful aesthetic that would appeal to parents of early childhood and elementary students, while practically serving as a hub for school news, virtual campus tours, and direct enrollment inquiries.
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Our Solution
We utilized the WordPress CMS to allow their staff to easily manage their active school blog ("É o Clic, uai!"). For the frontend, we used Elementor to craft a distinct "scrapbook" aesthetic with overlapping images and custom sliders showcasing their physical space. Crucially, we integrated a "Tour Virtual" to let parents explore the "Aconchego" and "Infantil/Fundamental" areas remotely. We also implemented custom lead capture forms and a direct WhatsApp Business integration to streamline parent-to-school communication.
The Result
High
Parent Engagement
Virtual
Campus Explorations
Fast
WhatsApp Lead Capture
"The new platform perfectly balances a warm, educational aesthetic with powerful lead-generation tools, resulting in an increase in remote inquiries and a stronger digital community presence."