Category: Strategy
Business strategy, digital transformation, and practical tech advice for growing companies.
July 25, 2026
The Real Cost of Technical Debt: A Story Every Indian Software Team Knows
Every Indian software team I’ve talked to in the last year has some version of the same story. A system built in a hurry 3–5 years ago, now running the business, now impossible to change without breaking things, now requiring 60% of developer time just to keep working. Technical debt is not abstract. It has […]
July 22, 2026
The Honest Truth About Being a Developer in India in 2026
I want to write something that doesn’t exist yet — an honest account of what the developer market in India actually looks like right now, from someone working in it every day. Not a LinkedIn post about “exciting opportunities.” Not a fear-mongering article about “AI taking all the jobs.” Just what we’re seeing on the […]
July 19, 2026
How to Optimize Your Website for AI Search in 2026: GEO and AEO Guide
Google search is no longer the only way people find information online. In 2026, a significant and growing percentage of searches happen through AI assistants — Claude, ChatGPT, Gemini, Perplexity — that generate answers directly rather than showing a list of links. Traditional SEO gets your page to rank on Google. GEO and AEO get […]
July 12, 2026
Why Indian SMBs Are Moving from Custom Software to SaaS — And When to Fight Back
Five years ago, every medium-sized Indian business wanted custom software. Today, the same businesses are asking about Zoho, Tally Prime, Vyapar, and Salesforce. This shift has real implications for software companies, developers, and the businesses making the choice. Here’s an honest analysis of when each makes sense in 2026. Why Indian SMBs Are Moving to […]
July 8, 2026
How to Build a SaaS Product on a Budget in India: A Founder’s Guide
Most SaaS advice is written for founders with $500,000 in VC funding. This guide is for founders building in India with a real budget constraint — ₹5–15 lakhs to get to a working, revenue-generating product. We’ve helped several clients go from idea to paying customers on budgets like this. Here’s what actually works. The Biggest […]