The eCommerce industry is growing all around the world with an increase in internet usage and mobile users. The eCommerce sector is adding new customers every day to its actual list of customers while its service is regularly evolving to deliver the better user experience. In countries with higher populations like China and India, eCommerce has a tremendous possibility to grow and change to make in this digital environment.
Trends to follow in 2019 for higher sales and revenue.
Mobile Apps Development
We all understand that we are breathing in a mobile dominated time. According to research conveyed by Statista, about 42% of total internet users had made use of the mobile device to buy anything online and this number is expected to rise enormously in the upcoming years. The mobile app for online shopping has become a very important factor for a successful eCommerce business as they present a lot of features and regular updates to customers. Monstrous eCommerce stores like Amazon, Wall-mart, eBay, and others had started their mobile app for shopping a very long time ago. In today’s world, starting a mobile shopping app is a necessary and profitable step for any eCommerce store.
Visuals and videos
Better product pictures and videos are the essential factor in selling any product at an eCommerce store. Customers can’t see or touch a product on a website as they do at an offline shop, so you must present better content by showing them clear and detailed product pictures. Many surveys had confirmed that online stores having better product pictures and product videos has much more sales than other stores.
Virtual sale team
Augmented Reality (AR) and Virtual Reality (VR) are the trending terms of the eCommerce sector. AR and VR both produce a more practical environment for the customer to pick a better product for them. Moreover, many clothes eCommerce stores are using AR technology to give an exact idea about clothes size and dimension to the customers. With the help of Chatbots, artificial intelligence (AI) technology is performing a vital role in customer support service. A Chatbot is a technology that chats to a user with the best reasonable answer to their doubts. These technologies help eCommerce stores to give better service and support for customers without any human resources. These virtual and artificial technologies work together to form an efficient sales team for an eCommerce store.
Search tools
Nowadays, people are looking for the simplest approach to search for any product. Voice and Image searches are the greatest example of an easy and quick search. Voice-based search enables a user to insert search term without typing, while Image search gives hassle-free product search even if the user doesn’t know the name of the product. Optimizing your eCommerce website with voice SEO is necessary because voice search is the future of the Internet. Big performers of the eCommerce industry had already added the feature of image search on their online stores. Adding image and voice search features to your eCommerce website ensures more customer return and traffic.
Number of clicks
Surveys have revealed that the more a consumer click the more they get annoyed. Customers are always looking for a fast buy and this can be accomplished by giving fewer clicks in their shopping journey. Intelligently design your online store webpage which enables the customer to reach an exact product and check out page in fewer clicks. Attaching more scrolling options can also change the user shopping experience on your online store website.
Conclusion
New tactics discussed in this post are the future trends for eCommerce development in India and other countries. Whether it is a mobile app, Chatbot, or image product search feature; all are expected to retain customers and improve the conversion ratio for eCommerce stores. 2019 is the right time to use these new answers for the eCommerce development process.
