Google held their annual Google I/O developer conference. During that conference, many things were discussed and announced including several updates for search. As search is such an integral part of web development and online marketing, it is important to stay abreast of these changes. Here are updates from the recent Google I/O that as a top web development firm.

Some New Changes in Google takeaways

 While numerous things were discussed in the recent Google I/O conference, these items are the most noteworthy:

  • Google News – Google is going to improve the news that appears within Google Search. The Top Stories section will now include a mix of the most authoritative articles on the topic searched for, news information on the topic, the story timeline when applicable, and playable podcasts when available. This expansion will also soon allow for search within audio podcasts. This showcases the popularity and usefulness of podcasts to users.
  • Google Lens – There are multiple changes to Google Lens, primarily the ability to translate text into more than 100 languages. Google Lens is a scanning and translation application that has a high level of connectivity to other apps. These planned changes announced during the Google I/O conference are aimed to provid added values to users, such as reading text loudly, highlighting menu items to add valuable details and information for the user, and generally answer more questions quickly and easily.
  • 3D in Search – With VR and 3D being the next wave of development, it is not surprising that Google will bring 3D objects into search results. This will allow users to place, view, and interact with 3D objects. They also posted a blog that coincides with this change. The blog discussed how there will be the option to view search results in 3D and AR when available, such as in a search for animals or objects. This will allow users to better see information for greater understanding. Taken a step further, a 3D object could then be used within VR to see how it might appear for shopping needs.
  • Google Duplex –Google is upping the game within Google Assistant by integrating Duplex to help user to complete tasks online with limited steps being taken by the user. Duplex will help automate processes and should be important for marketing, sales, and analytics for those who integrate their own business to be as receptive to Duplex as possible.This was a very interesting announcement during the Google I/O for companies.
  • Google Assistant – Google Assistant is getting smarter and faster with an expectation of increasing speeds by 10x the current speed. With a better focus on voice interactions, Google is expecting the use of keyboard interactions to decrease and use of voice commands to increase. Basically, the goal is to move the AI to the phone rather than out of the cloud which should reduce latency and allow requests to be processed in real time.This increase in speed should allow for multiple commands or requests in a row without any lag. The current lag or need to constantly saying “Hey Google” has been a big drawback to some for using voice over a keyboard.

Whenever Google makes a change, every business that operates online should pay attention about these changes. These 5 takeaways from the recent Google I/O conference aren’t going to change how you doing your business today, but they do offer insights as to how the landscape will shift. Google is a driving force behind how many interactions take place, so it is always smart to understand changes and then starts making plans and strategies for your business. In that way your business stays on the cutting edge rather than being left behind.