When it comes to the business-to-business events industry, its increase is exponential given its dynamism and increasing importance. This part is getting better profit AR in particular. AR is combining real-time digital images, videos, and graphics to the real world landscape, via a tab, smartphone, or headset devices.

 Magnification of events with AR

The sole purpose of profitable Augmented Reality for exhibitions is to make your brand stand out from the other brands. There is a variety of AR technology to pick from for events to address your objectives.

Kinds of AR

There are four types of AR technologies event professionals can use to attract their customers.

  1. Mirror AR – It can broadly be used in salons and fashion clothing stores where a reflective stage is used upon which relevant and added representation or data is showcased. This enables customers to check out various clothing and hair patterns without acutely breaking out the clippers.
  2. Transparent AR – In this type of AR, using a transparent OLED or LED display, a virtual and 3D environment is formed without wearing headsets or using the smartphones and watching an interactive product demonstration.
  3. Device-driven AR – This is the most conventional type of AR where a smartphone or tablet device is used to interact with AR content like Pokémon GO.
  4. Wearable AR – Google Glass and other wearable AR, like HoloLens from Microsoft, are the most favored examples of wearable AR, which is the most immersive way to experience AR.

Benefits of AR Apps in Events

  1. WYSIWYG

What you see is what you get is the best way to explain why AR should be used in events. AR-based product presentations can go a long way in grasping the mind of attendees. It allows users to search for information and experience the enhanced level of product capabilities.

  1. Stir a Buzz

Augmented Reality increases commitment levels and stimulates a buzz on social media by encouraging users to interact with content and other details.

  1. Attract More Traffic

Larger the crowd, successful the event! AR is one of the most efficient ways of driving traffic as it is still something quite funny and a newer approach for many, and the magnificence of this magic is still in its nascent stage.

Conclusion

Although Augmented Reality is in its early stages of development, its potential and impacts are going to be huge in every industry including events/exhibitions. Given the latest AR trends, it is very much likely that business shows or exhibitions and not going to rely much on physical tools and video content to display their products, which could recoup their investment cost including setup and transportation expenses.